Sun protection starts with what you wear. ☀️ Coolibar creates clothing, hats and accessories with UPF 50+ protection built right in. UPF stands for Ultraviolet Protection Factor, and UPF 50+ fabric blocks 98% of UVA and UVB rays, helping protect the covered areas of your skin whenever you’re outside. No applying. No reapplying. Just protection you put on and live in. For over 25 years, we’ve designed sun protection that feels like clothing you actually want to wear. Lightweight, breathable and thoughtfully made for morning walks, beach days, golf, gardening, travel and everything in between. Because protecting your skin shouldn’t mean spending less time doing what you love. It should give you the freedom to do more of it. Protection is more than what we make. It’s why we make it. It’s sun protection you wear.