25 Years of Changing the Way People Think About Sun Protection Twenty-five years ago, Coolibar was founded on a simple but powerful idea: What if sun protection wasn’t something you had to remember to apply? What if it was something you could simply wear? At the time, sun protective clothing was largely unknown. Today, millions of people understand the benefits of UPF-rated apparel, and Coolibar has helped lead that movement. For 25 years, we’ve worked to make sun protection easier, more comfortable, and more reliable through thoughtfully designed apparel that helps people enjoy the outdoors with confidence. 250🇺🇸25❤️UPF50+☀️ #SunProtectionYouWear #HistoricMilestones #DermatologistRecommended