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True and Pure Texture | Particl Company Profile

trueandpuretexture.com

Logo for trueandpuretexture.com

True and Pure Texture

trueandpuretexture.com

True and Pure Texture is classified primarily as a(n)
Beauty Products
company.
2 years of historical data available

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True and Pure Texture Overview

Particl's database contains the following information about True and Pure Texture:

Revenue
In the most recent 6 months, True and Pure Texture has earned an estimated 576K in sales revenue from its e-commerce business.
Monitoring
55 Products · 152 SKUs/Variants
Data since
Jul 12, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

True and Pure Texture's Sales over time

Total earnings of around $576K in sales revenue over the last 6 months from its e-commerce business, and over 2.6K units sold in volume. Just the last full month's sales during Apr 2025 were $124K in revenue.

A primary line with lower and upper confidence bounds.

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Best Selling Product

Of all True and Pure Texture products monitored by Particl in the last month, RELAXED NATURAL - NATURAL HAIR EXTENSIONS is the best selling, at a price of $180.25. 55 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for RELAXED NATURAL - NATURAL HAIR EXTENSIONS
RELAXED NATURAL - NATURAL HAIR EXTENSIONS
First seen May 11, 2024 ·
$999K999K sold
Product image for SASHA CURL -  CURLY HAIR EXTENSIONS
SASHA CURL - CURLY HAIR EXTENSIONS
First seen May 6, 2024 ·
$999K999K sold
Product image for ISLAND CURL - NATURAL HAIR EXTENSIONS
ISLAND CURL - NATURAL HAIR EXTENSIONS
First seen May 11, 2024 ·
$999K999K sold
Product image for BLONDE  BROWN RELAXED NATURAL - LACE CLOSURE WIG (LIMITED EDITION)
BLONDE BROWN RELAXED NATURAL - LACE CLOSURE WIG (LIMITED EDITION)
First seen Jan 23, 2025 ·
$5.9K5 sold
Product image for SASHA CURL -  LACE CLOSURE WIG
SASHA CURL - LACE CLOSURE WIG
First seen May 11, 2024 ·
$4.7K7 sold
Product image for ISLAND CURL -  CLIP IN HAIR EXTENSIONS
ISLAND CURL - CLIP IN HAIR EXTENSIONS
First seen May 11, 2024 ·
$4.5K20 sold
Product image for SASHA CURL -  CLIP IN HAIR EXTENSIONS
SASHA CURL - CLIP IN HAIR EXTENSIONS
First seen May 11, 2024 ·
$4.4K20 sold
Product image for RELAXED NATURAL  - TRUPART™ WIG
RELAXED NATURAL - TRUPART™ WIG
First seen May 6, 2024 ·
$999K999K sold
Product image for SASHA CURL - TRUPART™ WIG
SASHA CURL - TRUPART™ WIG
First seen May 11, 2024 ·
$999K999K sold
Product image for JASMINE COIL - LACE CLOSURE WIG
JASMINE COIL - LACE CLOSURE WIG
First seen May 11, 2024 ·
$999K999K sold

Similar Competitors

Luxy Hair, Mayvenn, RPG TV Show College, and more have been identified as similar to True and Pure Texture by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for True and Pure Texture based on their promotions, marketing, and Particl's proprietary data. Recently, True and Pure Texture has been up to the following:

No significant events detected in the last month

Product Types

Hair Care is the most common product type of all True and Pure Texture products, it made $79K in revenue last month alone.
True and Pure Texture operates across broader categories like Personal Care, Clothing Accessories, Costumes & Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.

Hair Care

Hair Accessories

Hair Styling

28

13

11

Company Assets

Particl has collected over 25M promotional assets for companies like True and Pure Texture. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from True and Pure Texture
Instagram from May 11, 2025
Celebrate Mothers Day with Gorgeous Gray Extensions
Gray hair, like motherhood, is a beautiful evolution—a testament to love, growth, and grace. 🩶💐🙌🏾✨ This Mother’s Day, we celebrate the silver strands + soft strength that come with time. & to all mothers, we’re here for you during every phase of becoming. Shop our Gorgeous Gray extensions, available in bundles, clip-ins + closures, online at www.TrueAndPureTexture.com. True To You ➰🖤➰ #trueandpuretexture #humanhairextensions #curlyhairextensions #humanhairclipins #precoloredhair
Instagram from May 9, 2025
We were honored to be a sponsor of @texturevsrace Summit & stunning looks for the “Fashion Week Hair Art” by @kiasterlinghair presentation in Baltimore, MD—a powerful gathering of texture, talent, and truth
We were honored to be a sponsor of @texturevsrace Summit & stunning looks for the “Fashion Week Hair Art” by @kiasterlinghair presentation in Baltimore, MD—a powerful gathering of texture, talent, and truth. Shout out to the incredible @kiasterlinghair for this luxurious textured art brought to life with our True +Pure Texture #jasminecoil wigs. It’s always inspiring to partner with artists who are pushing the culture and creativity forward. Kia, your artistry and authenticity shine through every strand—thank you for trusting our texture in your vision. Big love to @keyaartistically & @texturevsrace for being a champion in the equity space, and to everyone who brought the beautiful summit to life. Hair: @kiasterlinghair Wigs: @trueandpuretexture #jasminecoil @pekelariley Product Sponsor: @bumbleandbumble @bumblepro MUA: @glameventsbylaina.j Model: @preedie_monae
Instagram from May 7, 2025
True + Pure Texture at the Met Gala 〰️ @anokyai styled by @jawaraw
True + Pure Texture at the Met Gala 〰️ @anokyai styled by @jawaraw. SPEECHLESS! 10/10 😍🔥🙌🏾 #trueandpuretexture #metgala2025 #blackdandyism #texturedhairextensions #celebrityhair
Instagram from May 6, 2025
True + Pure Texture at the Met Gala 〰️ @yarashahidi styled by @therealritabee
True + Pure Texture at the Met Gala 〰️ @yarashahidi styled by @therealritabee. A black dandy from hair to toe. 10/10 😍🔥🙌🏾 #trueandpuretexture #metgala2025 #blackdandyism #texturedhairextensions #celebrityhair
Instagram from May 6, 2025
True + Pure Texture at the Met Gala 〰️ Tessa Thompson styled by @jawaraw with our Island Wave texture
True + Pure Texture at the Met Gala 〰️ Tessa Thompson styled by @jawaraw with our Island Wave texture. Superfine, for sure. 10/10 😍🔥🙌🏾 #trueandpuretexture #metgala2025 #blackdandyism #texturedhairextensions #celebrityhair
Instagram from May 6, 2025
Texture at the Met
Texture at the Met! 〰️ Some of the hairstyles we loved at last night’s Met Gala. Y’all know we can’t resist curls, coils + waves. 😍 What were some of your favorite looks? Tell us in the comments below. #trueandpuretexture #texturedhairextensions #metgala #metgala2025
Instagram from May 5, 2025
True + Pure Texture is proud to have been the official hair sponsor for Black Hair Reimagined: The New Era of Beauty 〰️ an amazing celebration + showcase of Black hair, artistry, nostalgia and identity, presented by @echelon_noir
True + Pure Texture is proud to have been the official hair sponsor for Black Hair Reimagined: The New Era of Beauty 〰️ an amazing celebration + showcase of Black hair, artistry, nostalgia and identity, presented by @echelon_noir. An elite crew of pro-stylists used a variety of True + Pure Texture extensions to create stunning works of art seen on the runway, kicking off Met Gala 2025 weekend in style. @jawaraw, @yusefhairnyc, @vernonfrancois, @malcolm.marquez and @cyndiaharvey, we are incredibly in awe of your talent + work. 💫 Here’s a recap of the show from our POV. From hair prep behind the scenes to the runway, True + Pure Texture was represented to the fullest. True To You ➰🖤➰ 🎥: Video shot + edited by @hidefpixel #trueandpuretexture #blackhairremimagined #metgala2025 #texturedhairextensions #blackhairshow #blackdandyism
Instagram from May 5, 2025
Rounding up a few stunning moments from Black Hair Reimaged
Rounding up a few stunning moments from Black Hair Reimaged! 😍 True + Pure Texture is proud to have served as the official hair sponsor for this amazing show, featuring the work of @jawaraw, @yusefhairnyc, @vernonfrancois, @malcolm.marquez + @cyndiaharvey 〰️ brought to you by @echelon_noir. Kicking off Met Gala weekend surrounded by black hair, fashion, culture + art was an honor and for sure an event to remember. 💫 📸 photo credit: original sources tagged #trueandpuretexture #blackhairremimagined #metgala2025 #texturedhairextensions #blackhairshow
Instagram from May 4, 2025
Same time next year
Same time next year? 🤩 Kicking off Met Gala 2025 weekend with Black Hair Reimagined was nothing short of amazing. 〰️ We’re still in awe! 🙌🏾 @echelon_noir @jrodlacks @jawaraw @yusefhairnyc @vernonfrancois @malcolm.marquez @cyndiaharvey #trueandpuretexture #blackhairremimagined #metgala2025 #texturedhairextensions #blackhairshow
Instagram from May 4, 2025
Views from the runway at the “Black Hair Reimagined” Hair Show, presented by @echelon_noir in NYC
Views from the runway at the “Black Hair Reimagined” Hair Show, presented by @echelon_noir in NYC. 😍 The inaugural showcase took place on Friday night, featuring the hair creations of five ultra talented pro-stylists: @yusefhairnyc, @vernonfrancois, @malcolm.marquez, @cyndiaharvey and @jawaraw. 〰️ Giving you texture, color, black culture, fashion, nostalgia… ART! 🤌🏾 True + Pure Texture is proud to have served as the official hair sponsor for the event, alongside our fabulous founder @pekelariley. 💫 #trueandpuretexture #blackhairreimagined #metgala2025 #texturedhairextensions
Instagram from May 3, 2025
#MetGala weekend kicked off with a bang
#MetGala weekend kicked off with a bang !! ✨ Thrilled to announce that @trueandpuretexture was the official hair sponsor for @echelon_noir Black Hair ReImagine! And these super stars rocked out every piece we had. 🙌🏾🙌🏾🙌🏾 A fusion of black hair show nostalgia and high fashion . ➰🖤➰ The diverse texture creations by incredibly talented @jawaraw, @yusefhairnyc @malcolm.marquez, @cyndiaharvey and @vernonfrancois was an absolute evolving culture Zeitgeist! When @jawaraw first shared the heart of the show , I was over the moon and ready help bring it to life ! @jrodlacks is masterpiece x mastermind. 🫶🏽➰🖤➰ Be sure to tap in @trueandpuretexture as we travel into these fabulous looks and share the most epic show & behind-the-scenes moments. @trueandpuretexture #trueandpuretexture TrueAndPureTexture #BlackHairReimagined #metgala2025 #BehindTheScenes #BeautyInDiversity
Instagram from May 2, 2025
Say hello to our new Velcro Hair Gripper + Hair Separators
Say hello to our new Velcro Hair Gripper + Hair Separators! 😍 These versatile hair grippers securely hold all hair types without damage, making precise styling + sectioning effortless every time. Available now online at www.TrueAndPureTexture.com. #trueandpuretexture #trueandpuretextureextensions #humanhairextensions #hairtools
Instagram from May 1, 2025
From salon to set with our #IslandCurl True Edge Wig 〰️ This lace closure wig features a gorgeous texture that combines copious curls and springy waves
From salon to set with our #IslandCurl True Edge Wig 〰️ This lace closure wig features a gorgeous texture that combines copious curls and springy waves. The hairline is natural + virtually undetectable! 😍 The pre-bleached knots + pre-plucked hairline allow for a seamless, natural look that gives luxurious texture throughout. Available online at www.TrueAndPureTexture.com True To You ➰🖤➰ #trueandpuretexture #trueandpuretextureextensions #humanhairextensions #gluelesswig #trueedgewig #behindthescenes
Instagram from Apr 30, 2025
Say hello to our new Mini Traveler Detangler Brush
Say hello to our new Mini Traveler Detangler Brush! 😍 This brush effortlessly glides through knots, pain-free, while preventing breakage + shedding for smooth, healthy hair anywhere you go. Available now online at www.TrueAndPureTexture.com. #trueandpuretexture #trueandpuretextureextensions #humanhairextensions #hairtools #detanglingbrush
Instagram from Apr 30, 2025
Giddy up, girls
Giddy up, girls! The #CowboyCarterTour has officially started. 🤠🐝💫 The “Rodeo Chitlin’ Circuit” kicked off last night in LA, and already it’s giving everything + MORE! Whether you’re going to the show or watching the hive’s clips online, we’ve got you covered. 〰️ Here’s your #TextureFest Cowboy Carter Survival Kit, featuring a list of essentials and five Cowboy Carter-approved True + Pure Texture looks for hair inspo. SWIPE 👉🏾 Hair details are all tagged and listed below! Visit www.TrueAndPureTexture.com to shop the looks and be sure to check out The Ultimate Texture Queen’s Festival Season Survival Guide 2025 - on the Curlfriend Blog. 😍 HAIR INSPO - 🍯 Sweet Honey Buckiin’ Blonde: Blonde-Brown Relaxed Natural extensions 🐎 Texas Hold Em’ Ponytail: Relaxed Natural ponytail ✂️ 16” Carriages: Island Wave 🤎 Dolly P’s Jolene: Brown-Blonde Relaxed Natural Clip-ins w/ custom color ☁️ Curls II Heaven: Island Curl, blown out + wand curled True To You ➰🖤➰ #trueandpuretexture #beyonce #cowboycarter #precoloredhairextensions
Instagram from Apr 27, 2025
“SHE COMING
“SHE COMING.” 🐝 @beyonce posted a video this morning, giving the hive a sneak peek of the stage set up for the Cowboy Carter Tour. 🤠 The Rodeo Chitlin’ Circuit kicks off tomorrow! Are you going to the tour? Let us know in the poll or the comments below. 👇🏾 #trueandpuretexture #beyonce #cowboycarter #precoloredhairextensions
Instagram from Apr 25, 2025
Happy Hairstylist Appreciation Day
Happy Hairstylist Appreciation Day! 💇🏾‍♀️ To celebrate the true artists behind the trends, our founder + pro-stylist @pekelariley is gifting a FREE Stylist Success Guide packed with insider tips on becoming a 360 Value Stylist — because talent + strategy = next level success. 💫 The information shares in this ebook go beyond the chair and into the world of all-around artistry… trust us, you will love it! 😍 Comment “Stylist” to receive a copy directly to your DM. Here’s to slaying every strand, every client + every goal. #HairstylistAppreciationDay #PekelaRileyOnHair #trueandpuretexture #trueandpuretextureextensions

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