Logo for thelullabyclub.com.au

Thelullabyclub | Particl Company Profile

thelullabyclub.com.au

Logo for thelullabyclub.com.au

Thelullabyclub

thelullabyclub.com.au

Thelullabyclub is classified primarily as a(n)
Apparel & Accessories
company.
2 years of historical data available

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Thelullabyclub Overview

Particl's database contains the following information about Thelullabyclub:

Revenue
In the most recent 6 months, Thelullabyclub has earned an estimated 3M in sales revenue from its e-commerce business.
Monitoring
426 Products · 1.9K SKUs/Variants
Data since
Aug 22, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

Thelullabyclub's Sales over time

Total earnings of around $3M in sales revenue over the last 6 months from its e-commerce business, and over 62K units sold in volume. Just the last full month's sales during Apr 2025 were $354K in revenue.

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Best Selling Product

Of all Thelullabyclub products monitored by Particl in the last month, Slouchy Tee | Red Wild hearts is the best selling, at a price of $51. 426 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Slouchy Tee | Red Wild hearts
Slouchy Tee | Red Wild hearts
First seen Apr 16, 2025
$999K999K sold
Product image for Slouchy Tee | Pink Wildhearts
Slouchy Tee | Pink Wildhearts
First seen Apr 16, 2025
$999K999K sold
Product image for Indie Maxi Dress | Red Wildhearts
Indie Maxi Dress | Red Wildhearts
First seen Apr 16, 2025
$999K999K sold
Product image for PJ Shirt | Coquette
PJ Shirt | Coquette
First seen Apr 2, 2025
$15K185 sold
Product image for PJ Pants | Coquette
PJ Pants | Coquette
First seen Apr 2, 2025
$13K191 sold
Product image for PJ Nightie | Coquette
PJ Nightie | Coquette
First seen Apr 2, 2025
$12K122 sold
Product image for Maxi Avalon Smock Dress | Red Gingham
Maxi Avalon Smock Dress | Red Gingham
First seen Oct 22, 2024
$8.1K82 sold
Product image for Maxi Ruby Smock Dress | Brown Crepe
Maxi Ruby Smock Dress | Brown Crepe
First seen Feb 1, 2025
$999K999K sold
Product image for Matilda Shorts | Red Wildhearts
Matilda Shorts | Red Wildhearts
First seen Apr 16, 2025
$999K999K sold
Product image for Maxi Avalon Smock Dress | Black Gingham
Maxi Avalon Smock Dress | Black Gingham
First seen Nov 6, 2024
$999K999K sold

Similar Competitors

ASOS, Lulus, Showpo, and more have been identified as similar to Thelullabyclub by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Thelullabyclub based on their promotions, marketing, and Particl's proprietary data. Recently, Thelullabyclub has been up to the following:

No significant events detected in the last month

Product Types

Tops is the most common product type of all Thelullabyclub products, it made $87K in revenue last month alone.
Thelullabyclub operates across broader categories like Clothing, Clothing Accessories, Jewelry, and more that Particl classifies. Product types are broken down further in the Particl app.

Bottoms

Tops

Dresses

Charms

Necklaces

Nightwear

Earrings

Hats

Outerwear

Breastfeeding Supplies

Hair Accessories

Scarves

One-Pieces

Tote Bags

118

66

50

44

29

20

19

10

7

6

6

5

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Thelullabyclub. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 12, 2025
Restock Announcement of Favourites
The highly anticipated restock is HERE… plus a few more of your favourites 👀 Black and Brown Crepe. You don’t want to miss out. Online Now. #restock #lullabyclub #inclusivefashion #matchingset #mumsofinstagram #tryon #clothing #fashionlabel #favourites
Homepage from May 12, 2025
Homepage change from Thelullabyclub
Instagram from May 12, 2025
Our first Picnic Club VLOG 🧺🍓🍪

We had the best time with you all, looking forward to the next one (keep your cookies & sweets safe though)
Our first Picnic Club VLOG 🧺🍓🍪 We had the best time with you all, looking forward to the next one (keep your cookies & sweets safe though)! #Vlog #dit| #lullabyclub #behindthescenes #cookies #community #event
Instagram from May 11, 2025
To every mother, mother figure, and nurturer - we see you, we celebrate you, and we are endlessly grateful for your love, strength, and care
To every mother, mother figure, and nurturer - we see you, we celebrate you, and we are endlessly grateful for your love, strength, and care. 💕 ⁠ ⁠ Today and every day, you are appreciated more than words can say.
Instagram from May 10, 2025
Happy Mother’s Day to all of the incredible women that make our community so strong 👏🏻 We see you, we love you and we will always show up for you
Happy Mother’s Day to all of the incredible women that make our community so strong 👏🏻 We see you, we love you and we will always show up for you! #happymothersday #motherscommunity #lullabyclubcommunity
Instagram from May 9, 2025
Don’t mess with the clique (our community) 😌💌

#lullabyclub #gingham
#girlslovegingham #theclique #community #picnicclub
less
Don’t mess with the clique (our community) 😌💌 #lullabyclub #gingham #girlslovegingham #theclique #community #picnicclub less
Instagram from May 9, 2025
POV: You just found out our Purple Stripe Frankie and Posey pieces have RESTOCKED 🏃‍♀️⁠
⁠
POV: You just found out our Purple Stripe Frankie and Posey pieces have RESTOCKED 🏃‍♀️⁠ ⁠
Instagram from May 9, 2025
PICNIC CLUB FIT CHECK EEK 🧺 🍓 

#lullabyclub #picnicclub #O0TD #whatimwearing #gingham #staff
#fitcheck
PICNIC CLUB FIT CHECK EEK 🧺 🍓 #lullabyclub #picnicclub #O0TD #whatimwearing #gingham #staff #fitcheck
Instagram from May 8, 2025
Gifting some absolute ICONS out in the wild for Mother’s Day 💐 @skinstudioj_ 

#voxpop #lullabyclub #community #mothersday #gifting #interviews #skinstudio #interview #community
Gifting some absolute ICONS out in the wild for Mother’s Day 💐 @skinstudioj_ #voxpop #lullabyclub #community #mothersday #gifting #interviews #skinstudio #interview #community
Instagram from May 8, 2025
Everything you need to know about our Community Picnic Club Event tomorrow 🧺⁠
⁠
Who is coming
Everything you need to know about our Community Picnic Club Event tomorrow 🧺⁠ ⁠ Who is coming?!⁠ ⁠ #picnicclubtlc
Instagram from May 8, 2025
Such a wholesome day with our amazing community
@skinstudioj_ 🫶🏻🤎

#mothersday #popup #lullabyclub #mumsoftiktok #inclusivefashion #mumlife #skinstudio #jewellery #gelato #flowers
#Vlog #bts
Such a wholesome day with our amazing community @skinstudioj_ 🫶🏻🤎 #mothersday #popup #lullabyclub #mumsoftiktok #inclusivefashion #mumlife #skinstudio #jewellery #gelato #flowers #Vlog #bts
Instagram from May 7, 2025
From all walks of life, they came together 💌 here’s who showed up for our Mother’s Day pop-up @skinstudioj_ 

#lullabyclub #skinstudio #jewellery #inclusivefashion #loungewear #community #event #mothersday #mumsofinstagram #mumlife #mumgrou
From all walks of life, they came together 💌 here’s who showed up for our Mother’s Day pop-up @skinstudioj_ #lullabyclub #skinstudio #jewellery #inclusivefashion #loungewear #community #event #mothersday #mumsofinstagram #mumlife #mumgroup #behindthescenes
Instagram from May 7, 2025
@skinstudioj_ x TLC MOTHER’S DAY POP UP 🤎 

Free gifts, gelato and our beautiful community of Mother’s - how special
@skinstudioj_ x TLC MOTHER’S DAY POP UP 🤎 Free gifts, gelato and our beautiful community of Mother’s - how special! #lullabyclub #skinstudio #mothersday #mumsofinstagram #australianbusiness #smallbusinesses #popup #community #event
Instagram from May 6, 2025
A mama in her element 🍐🍒🍓 @kaylaaaellieee⁠
⁠
HURRY
A mama in her element 🍐🍒🍓 @kaylaaaellieee⁠ ⁠ HURRY! Only a few Mother's Day Collaboration Robes left in stock - this gorgeous piece will not be restocked.
Instagram from May 6, 2025
Pack our giveaway winners order’s with me
@willandbear 🤎

#packanorderwithme #packingordervideos #gifting #giveaway #community #lullabyclub #willandbear #cowboyhats
Pack our giveaway winners order’s with me @willandbear 🤎 #packanorderwithme #packingordervideos #gifting #giveaway #community #lullabyclub #willandbear #cowboyhats
Instagram from May 5, 2025
We are so grateful 🌸 thank you so much
We are so grateful 🌸 thank you so much! @rosebedandfinch + @milsmarket #unboxing #gifting #lullabyclub
Instagram from May 4, 2025
We're taking a little break to enjoy the long weekend and will be back online tomorrow
We're taking a little break to enjoy the long weekend and will be back online tomorrow. ⁠ ⁠ With love from all of us at TLC 🍐
Instagram from May 4, 2025
This Mother’s Day, say yes to matching moments
This Mother’s Day, say yes to matching moments.⁠ ⁠ Little and Fern x Lullaby Club Collaboration is live!

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