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The Balm | Particl Company Profile

thebalm.com

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The Balm

thebalm.com

The Balm is classified primarily as a(n)
Beauty Products
company.
2 years of historical data available

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The Balm Overview

Particl's database contains the following information about The Balm:

Revenue
In the most recent 6 months, The Balm has earned an estimated 276K in sales revenue from its e-commerce business.
Monitoring
61 Products · 157 SKUs/Variants
Data since
May 18, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

The Balm's Sales over time

Total earnings of around $276K in sales revenue last month from its e-commerce business, and over 21K units sold in volume.

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Best Selling Product

Of all The Balm products monitored by Particl in the last month, Meet Matt(e) Hughes® Matte Liquid Lipstick is the best selling, at a price of $9. 61 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Meet Matt(e) Hughes® Matte Liquid Lipstick
Meet Matt(e) Hughes® Matte Liquid Lipstick
First seen May 19, 2023 ·
$999K999K sold
Product image for Anne T. Dotes® Tinted Moisturizer
Anne T. Dotes® Tinted Moisturizer
First seen May 19, 2023 ·
$999K999K sold
Product image for Schwing® Liquid Eyeliner
Schwing® Liquid Eyeliner
First seen May 19, 2023 ·
$999K999K sold
Product image for Must Haves Powder Trio
Must Haves Powder Trio
First seen Dec 8, 2024 ·
$2K143 sold
Product image for Swinging Singles® Powder Blush
Swinging Singles® Powder Blush
First seen Feb 26, 2025 ·
$1.8K165 sold
Product image for Bahama Mama® Powder Bronzer
Bahama Mama® Powder Bronzer
First seen May 19, 2023 ·
$1.7K159 sold
Product image for Stainiac® Lip & Cheek Stain
Stainiac® Lip & Cheek Stain
First seen May 19, 2023 ·
$1.3K149 sold
Product image for Big Fan® Maximizing Mascara
Big Fan® Maximizing Mascara
First seen Oct 26, 2024 ·
$999K999K sold
Product image for Male Order® Special Delivery Eyeshadow Palette
Male Order® Special Delivery Eyeshadow Palette
First seen Oct 17, 2023 ·
$999K999K sold
Product image for Lid-Quid® Eyeshadow
Lid-Quid® Eyeshadow
First seen May 19, 2023 ·
$999K999K sold

Similar Competitors

MAC Cosmetics, Sephora USA, Ulta Beauty, and more have been identified as similar to The Balm by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for The Balm based on their promotions, marketing, and Particl's proprietary data. Recently, The Balm has been up to the following:

No significant events detected in the last month

Product Types

Cosmetics is the most common product type of all The Balm products, it made $36K in revenue last month alone.
The Balm operates across broader categories like Personal Care, Handbags, Wallets & Cases, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

Skin Care

48

12

Company Assets

Particl has collected over 25M promotional assets for companies like The Balm. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 10, 2025
Homepage change from The Balm
Instagram from May 8, 2025
Instagram Post
Instagram from May 7, 2025
did you know you can receive either BIG FAN MAXIMIZING or BIG FAN DEFINING mascara for FREE when spending over $40
did you know you can receive either BIG FAN MAXIMIZING or BIG FAN DEFINING mascara for FREE when spending over $40? 🥳 all you have to do is add to cart 💙
Instagram from May 7, 2025
one thing about @erika
one thing about @erika.menaldo is …. she loves a multi-use product! Talk Is Cheek is available in 6 shades and currently 50% off! 💌
Instagram from May 5, 2025
@en_angie looking drop dead GORGEOUS in Swinging Singles / Ima Hotpink 💕💗💖🌸💓
@en_angie looking drop dead GORGEOUS in Swinging Singles / Ima Hotpink 💕💗💖🌸💓
Instagram from May 2, 2025
Instagram Post
Instagram from May 1, 2025
@erika
@erika.menaldo is a STUNNER as she tries all 3 shades of our new SWINGING SINGLES powder blushes! p.s. they’re available now @ 50% off! 💕💌💖💐
Instagram from Apr 30, 2025
1 liquid blush & 2 shades of powder blushes 😔🙏🏽🤭💕
1 liquid blush & 2 shades of powder blushes 😔🙏🏽🤭💕
Instagram from Apr 28, 2025
@shanice_rhoden uses talk is cheek in shades “promise” & “babble” topped off with swinging singles “ima hotpink” 💕💗💞💓
@shanice_rhoden uses talk is cheek in shades “promise” & “babble” topped off with swinging singles “ima hotpink” 💕💗💞💓
Instagram from Apr 26, 2025
I’ll start… concealer bc he was so good at hiding things 😭
I’ll start… concealer bc he was so good at hiding things 😭
Instagram from Apr 24, 2025
have you tried our Talk Is Cheek Blush Creams yet
have you tried our Talk Is Cheek Blush Creams yet? 👀 we HEAR some people can’t stop YAPPING about em 👀👀👀💕 credit: @voxboxes
Instagram from Apr 23, 2025
TBU COURSE 2: Blush & Bloom — The Art of Adding Color 🎨🖌️
TBU COURSE 2: Blush & Bloom — The Art of Adding Color 🎨🖌️
Instagram from Apr 22, 2025
TBU COURSE 2: BLUSH & BLOOM — the art of adding color 🎨🖌️💖
featuring Talk Is Cheek Blush Cream & Swinging Singles Powder Blush
TBU COURSE 2: BLUSH & BLOOM — the art of adding color 🎨🖌️💖 featuring Talk Is Cheek Blush Cream & Swinging Singles Powder Blush
Instagram from Apr 20, 2025
layered over talk is cheek blush cream in shade babble, set that liquid blush with one (or all) of our swinging singles powder blushes for an all day wear 🤭💕
layered over talk is cheek blush cream in shade babble, set that liquid blush with one (or all) of our swinging singles powder blushes for an all day wear 🤭💕
Instagram from Apr 17, 2025
swinging singles — available now 💕
swinging singles — available now 💕
Instagram from Apr 16, 2025
SWATCH TIME 👯‍♀️ Which Swinging Single shade is ur fav
SWATCH TIME 👯‍♀️ Which Swinging Single shade is ur fav?
Instagram from Apr 16, 2025
Swinging Singles Blushes are making me want to risk it all 😭💕
Swinging Singles Blushes are making me want to risk it all 😭💕
Instagram from Apr 15, 2025
NEW Swinging Singles Powder Blushes just dropped
NEW Swinging Singles Powder Blushes just dropped! Which one are you getting first? 💕💗🌸💓💘🎀

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about The Balm all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.

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