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Slumberkins | Particl Company Profile

slumberkins.com

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Slumberkins

slumberkins.com

Slumberkins is classified primarily as a(n)
Baby & Toddler
company.
10 months of historical data available

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Slumberkins Overview

Particl's database contains the following information about Slumberkins:

Revenue
In the most recent 6 months, Slumberkins has earned an estimated 2.3M in sales revenue from its e-commerce business.
Monitoring
196 Products · 214 SKUs/Variants
Data since
Sep 25, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Slumberkins's Sales over time

Total earnings of around $2.3M in sales revenue over the last 6 months from its e-commerce business, and over 66K units sold in volume. Just the last full month's sales during Apr 2025 were $170K in revenue.

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Best Selling Product

Of all Slumberkins products monitored by Particl in the last month, Classroom Confidence Pack is the best selling, at a price of $140. 196 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Classroom Confidence Pack
Classroom Confidence Pack
First seen May 10, 2024 ·
$999K999K sold
Product image for Caring Crew
Caring Crew
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Hatch & Hugs Springtime KinFlip Set
Hatch & Hugs Springtime KinFlip Set
First seen Mar 22, 2025 ·
$999K999K sold
Product image for Sprite Kin
Sprite Kin
First seen Oct 22, 2024 ·
$5.3K111 sold
Product image for Honey Bear Snuggler
Honey Bear Snuggler
First seen Sep 23, 2024 ·
$4.8K101 sold
Product image for Dragon Egg Hatchling
Dragon Egg Hatchling
First seen May 11, 2024 ·
$4.5K453 sold
Product image for Weighted Honey Bear Kin Misfit
Weighted Honey Bear Kin Misfit
First seen Mar 22, 2025 ·
$4.3K173 sold
Product image for Unicorn Kin
Unicorn Kin
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Curriculum Hub Access
Curriculum Hub Access
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Let's Go with Sloth Set
Let's Go with Sloth Set
First seen Mar 24, 2025 ·
$999K999K sold

Similar Competitors

HABA USA, Melissa & Doug, Jellycat, and more have been identified as similar to Slumberkins by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Slumberkins based on their promotions, marketing, and Particl's proprietary data. Recently, Slumberkins has been up to the following:

No significant events detected in the last month

Product Types

Pretend Play is the most common product type of all Slumberkins products, it made $34K in revenue last month alone.
Slumberkins operates across broader categories like Books, Toys, Baby Toys & Activity Equipment, and more that Particl classifies. Product types are broken down further in the Particl app.

Soft Toys

Health & Fitness

Pretend Play

Learning Toys

Educational Games

Arts & Crafts

Office Decor

25

24

23

10

5

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Slumberkins. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 10, 2025
Homepage change from Slumberkins
Instagram from May 9, 2025
Growing up, many of us were taught that being “good” meant being quiet
Growing up, many of us were taught that being “good” meant being quiet. That anger was something to hide, not something to understand.⁠ But unspoken feelings don’t disappear — they grow heavy in silence. ⁠ ⁠ Healing begins when we make space for all emotions, not just the “comfortable” ones.⁠ ⁠ By showing our children that mad doesn’t mean bad, we model what it looks like to feel safely, speak honestly, and reconnect compassionately.⁠ ⁠ Let’s raise children who don’t fear their feelings — because they’ve seen us embrace ours. 💛⁠ ⁠ #Slumberkins
Instagram from May 9, 2025
Breaking cycles starts with us
Breaking cycles starts with us. We’re so grateful to @here4thedads for sharing this powerful perspective — emotions aren’t something to “fix” or “hide.” They’re something to feel and embrace.✨ For many dads, this looks like unlearning the idea that “toughness” means pushing feelings aside and instead, showing up with openness and curiosity for the next generation. That’s why Flip Out Hammerhead is here — to help children (and grown-ups too!) understand that big feelings are okay, and that calm always follows the storm. Here’s to the fathers creating safe spaces for emotional expression and modeling resilience for their families every day. 💙 #Slumberkins #Fatherhood #EmotionalIntelligence
Instagram from May 7, 2025
💐 It’s the Mommy and Me Giveaway
💐 It’s the Mommy and Me Giveaway! 💐 We have teamed up with @tuckandbundle with some great prizes for you and baby! Filled with over $1,500 in amazing prizes! Enter to WIN!! TO ENTER: 1: Head to the link in bio @tuckandbundle to complete your entry and check out the amazing prizes (this is required). More entries can be found here as well! 2.: Like this post AND tag your friends, the more tags the more entries. 3: Make sure you’re following all of these amazing brands participants on IG: @Tuckandbundle - Store Credit ($100) @Slumberkins - Store Credit ($200) @RollWithJoey - Store Credit ($100) @luli.bebe - Monaco Diaper Bag ($189 Value) @nanobebe - Store Credit ($100) @mytinytraveler - Tiny Traveler Classic ($200 Value) @shoplovedua - Store Credit ($150) @myserenitykids - Store Credit ($100) @puremama_skincare - The Essentials Set ($148 Value) @mypura - Month Supply of Diapers @BellaMoon_official - Body and Pregnancy Pillow ($99 Value) EXTRA ENTRIES TAG MORE FRIENDS This giveaway will run until 11:59 PM CST on 5/9 and the winner will be notified by @tuckandbundle and announced on 5/13 on the original giveaway post. Open to U.S residents only. GOOD LUCK!
Instagram from May 7, 2025
WINNERS UPDATE
🎉 GIVEAWAY TIME 🎉 It’s Teacher Appreciation Week — and we’re celebrating the real-life superheroes shaping little hearts and minds every single day. 💛 To say THANK YOU, we’re giving away something special: 📚 Lifetime access to our Curriculum Hub – with 15+ unit plans and resources designed to support a full year of social-emotional learning in the classroom. 🧸 $100 shop credit – to bring home big books, Kins, and more tools to create meaningful SEL moments with your students. Whether you’re anchoring morning meetings, building emotional vocabulary, or nurturing connection in your classroom — this is for you. To enter: ✅Like this post ❤️ ✅Follow us @slumberkins ✅Tag a fellow educator (each tag = 1 entry!) ✨ Bonus: Share this to your story for extra entries! THREE winners will be announced in our stories and on this post on Friday, May 9th.🙌 From the bottom of our hearts — thank you for showing up, every day, for the next generation. 💫
Instagram from May 7, 2025
✨ Hammerhead is here with something FIN-tastic
✨ Hammerhead is here with something FIN-tastic! ✨⁠ ⁠ Big feelings can pop up during big moments — and our Tools to Cool Bingo is the perfect way to help your little ones stay grounded while having fun.⁠ ⁠ Download your free bingo worksheet (tap the link in our bio) and get ready for a special announcement on 5/12!⁠ ⁠ Because when exciting things happen, Hammerhead knows how to keep it cool. 💙 ⁠ ⁠ #Slumberkins #ParentingTools
Instagram from May 5, 2025
Your child isn’t giving you a hard time — they’re having a hard time
Your child isn’t giving you a hard time — they’re having a hard time. 💛 When everything feels too loud, too fast, or too much, children might not have the words to say, “I’m overwhelmed.” Instead, they show us with big reactions — like a meltdown over the “wrong” cup. Underneath the frustration is often a tender need for connection, co-regulation, and a safe space to just be. ✨ Let’s choose empathy over correction. Let’s lead with connection.✨ Because it’s never just about the cup. It’s about capacity. You’re doing a beautiful job showing up through it all. #Slumberkins #emotionalregulation
Instagram from May 4, 2025
Anger isn’t bad — it’s a signal
Anger isn’t bad — it’s a signal. 💛 At Slumberkins, we believe that teaching children to understand and express their feelings leads to emotional resilience and stronger connections. Let’s shift the narrative from “anger is bad” to “anger is a valid emotion that can be expressed with care.” #EmotionalLearning #Slumberkins #MindfulParenting
Instagram from May 3, 2025
We’ve all been taught that anger is something to hide
We’ve all been taught that anger is something to hide. But what if that belief was never true? At Slumberkins, we believe all emotions — even the tough ones — are messengers, not misbehaviors. Anger doesn’t make a child “bad.” It makes them human. Our Hammerhead Kin helps children (and their grown-ups) rewrite outdated stories about what it means to feel. Instead of suppressing emotions, we teach how to navigate them — with tools, words, and care. Let’s raise a generation that sees emotional expression as strength. 💛 #Slumberkins #emotionalwellbeing
Instagram from May 2, 2025
We’re diving into the parenting themes that keep coming up in our Ask A Therapist Thursday series—meltdowns, big feelings, and what’s actually going on beneath the behavior
We’re diving into the parenting themes that keep coming up in our Ask A Therapist Thursday series—meltdowns, big feelings, and what’s actually going on beneath the behavior. Join us this live replay and stay turned for an upcoming emotional regulation challenge the whole family can have fun with! 🤗❤️
Instagram from May 1, 2025
It’s Mental Health Awareness Month 💙⁠
⁠
This year’s theme is “Turn Awareness Into Action,” and at Slumberkins, we believe action starts early—one regulated moment at a time
It’s Mental Health Awareness Month 💙⁠ ⁠ This year’s theme is “Turn Awareness Into Action,” and at Slumberkins, we believe action starts early—one regulated moment at a time.⁠ ⁠ We’re kicking off a powerful new challenge to help kids and caregivers alike practice emotional regulation.⁠ ⁠ Stay tuned and get ready to flip the script.⁠ ⁠ #MentalHealthAwareness #ToolsToCool #Slumberkins #EmotionalWellness
Instagram from Apr 30, 2025
We see you
We see you. We’re with you. Save this for the hard days. 💛 Tag a fellow caregiver who needs this reminder today.
Homepage from Apr 29, 2025
Homepage Promotion for Free Shipping
Homepage change from Slumberkins
Homepage from Apr 28, 2025
Homepage change from Slumberkins
Instagram from Apr 25, 2025
Whew
Whew. That one hits, doesn’t it?🫣 Maybe you grew up feeling like love had conditions. That your “big feelings” were too much. That calm was rewarded, and anything messy? Shut down or punished. Or maybe you’re still feeling that way… in your adult relationships, in your family dynamic, in the little moments that chip away at your sense of safety. But here’s the thing: just realizing this is powerful. Because now you get to choose differently. 💛 In our homes now, we welcome sadness. 💛 We hold space for anger. 💛 We honor boundaries — even when they stretch us. Not because it’s easy. But because we know how much it hurts when those things are ignored. This is what emotional safety actually looks like. And this is how we give our kids what we didn’t get — not perfectly, but intentionally. We’ve been there. We see you. And we’re healing forward, together. 👇 Has this realization ever hit you in your own parenting journey?
Instagram from Apr 23, 2025
🚨 Your Self-Care Isn’t Optional – It’s Essential 💗

We get it
🚨 Your Self-Care Isn’t Optional – It’s Essential 💗 We get it. The laundry’s multiplying, someone just spilled applesauce on the dog, and you can’t remember the last time you peed alone. 😅 But your well-being matters, and we’re breaking it down into 5 doable domains — because thriving isn’t just for everyone else, while you’re drowning. ✨ Physical Self-Care
You’re running on coffee and crumbs, but your body deserves better. Try this: drink one full glass of water before your next cup of caffeine. Hydrated people tend to feel better - or so we’ve heard 😂). 🧠 Mental Self-Care
The mental load is real. Your brain’s juggling snacks, appointments, and that one weird cough. Set a 5-minute timer today and just breathe. No fixing, no planning — just stillness. 🕊️ Spiritual Self-Care
Even in the chaos, there’s space for peace. Whether it’s a whispered prayer in the carpool line or a quick gratitude list before bed, your soul needs checking in too. 👯 Relational Self-Care
Parenting life can feel isolating. Text your best friend: “Still alive, still love you.” That counts. Stay connected — even if it’s with baby spit on your shirt. 💵 Financial Self-Care
Target runs don’t count as therapy (we wish). This week, check one subscription you forgot you were paying for and cancel it. Future you will thank you. ✨ We’re all in this together. Drop your favorite, real-life self-care tips in the comments — let’s build a parent-powered toolbox of tips and tricks we can all benefit from. 🫶👇

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