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Melissa & Doug | Particl Company Profile

melissaanddoug.com

Logo for melissaanddoug.com

Melissa & Doug

melissaanddoug.com

Melissa & Doug is classified primarily as a(n)
Baby & Toddler
company.
a year of historical data available

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Melissa & Doug Overview

Particl's database contains the following information about Melissa & Doug:

Revenue
In the most recent 6 months, Melissa & Doug has earned an estimated 1.6M in sales revenue from its e-commerce business.
Monitoring
787 Products · 787 SKUs/Variants
Data since
May 13, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Dataset
Online

Melissa & Doug's Sales over time

Total earnings of around $1.6M in sales revenue last month from its e-commerce business, and over 48K units sold in volume.

All in the Particl app.
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Best Selling Product

Of all Melissa & Doug products monitored by Particl in the last month, Blockables™ Farm Play Set is the best selling, at a price of $30. 787 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Blockables™ Farm Play Set
Blockables™ Farm Play Set
First seen Mar 29, 2025 ·
$999K999K sold
Product image for Blockables™ Vehicles Play Set
Blockables™ Vehicles Play Set
First seen Mar 29, 2025 ·
$999K999K sold
Product image for Standard Unit Blocks
Standard Unit Blocks
First seen May 11, 2024 ·
$999K999K sold
Product image for Wooden Project Workbench
Wooden Project Workbench
First seen May 11, 2024 ·
$1.4K12 sold
Product image for Blockables™ Woodland Friends Play Set
Blockables™ Woodland Friends Play Set
First seen Mar 29, 2025 ·
$1.3K131 sold
Product image for Let’s Explore Camp Stove Play Set
Let’s Explore Camp Stove Play Set
First seen May 11, 2024 ·
$1.2K19 sold
Product image for Water WOW! Take-Along Multi-Activity Drawing Set
Water WOW! Take-Along Multi-Activity Drawing Set
First seen Feb 9, 2025 ·
$1.2K51 sold
Product image for Multi-Activity Train Table
Multi-Activity Train Table
First seen Nov 21, 2024 ·
$999K999K sold
Product image for Scoop & Serve Ice Cream Counter
Scoop & Serve Ice Cream Counter
First seen May 11, 2024 ·
$999K999K sold
Product image for Mine to Love Play Stroller
Mine to Love Play Stroller
First seen May 11, 2024 ·
$999K999K sold

Similar Competitors

HABA USA, Green Kid Crafts, Mattel, and more have been identified as similar to Melissa & Doug by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Melissa & Doug based on their promotions, marketing, and Particl's proprietary data. Recently, Melissa & Doug has been up to the following:

Product Types

Pretend Play is the most common product type of all Melissa & Doug products, it made $26K in revenue last month alone.
Melissa & Doug operates across broader categories like Toys, Baby Toys & Activity Equipment, Games, and more that Particl classifies. Product types are broken down further in the Particl app.

Arts & Crafts

Pretend Play

Learning Toys

Puzzle Games

Toy Vehicles

Soft Toys

Toy Figures & Playsets

Stacking & Sorting Toys

Science & Discovery Toys

Costume Kits

Musical Toys

Educational Games

Push & Pull Toys

Activity Centers

Office Paper Products

Playsets

Baby Play Furniture

Floor Decor

Baby Seating

Activity Mats

Baby Storage Furniture

Art

Outdoor Games

Sports Games

Baby Tables

Outdoor Play Furniture

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Company Assets

Particl has collected over 25M promotional assets for companies like Melissa & Doug. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Mar 19, 2025
Has your living room been taken over by baby toys
Has your living room been taken over by baby toys? We get it. That's why we made the Ocean Easy-Fold Play Gym. Its innovative Quick-Close™ button is a total game-changer — just press, fold, and ta da! Cleanup accomplished. 🌊🐢
Instagram from Mar 18, 2025
Patents for a toy ice cream dispenser and barbeque
Patents for a toy ice cream dispenser and barbeque?! Jeremiah interviews Holly Guzman, Marketing Director at Melissa and Doug on their innovative products and how they’re reimagining screen-free play! #ToyFair2025 #IPIsEverywhere #IPInToys #Influencer #Sponsored
Instagram from Mar 18, 2025
#ad Easter Basket gifts your child will actually LOVE
#ad Easter Basket gifts your child will actually LOVE! 🌸🐰 Spark your child’s creativity and imagination with these incredible products from @melissaanddougtoys! They all make the perfect Easter basket addition and will keep them busy for hours - especially the Sticker WOW! 😻 Harlow is OBSESSED! 🫶🏻 Plus, have you seen their new Water WOW! Scented pad? Fill up the chunky water pen and it releases yummy smells and vibrant colors! 🍫🥐🍬 . Stock up on these and even more Melissa & Doug faves at melissaanddoug.com - Use code SAVEMAR20 for orders $49+ between March 17th and March 21st! #MelissaAndDougToys
Instagram from Mar 18, 2025
Stop and smell the roses
Stop and smell the roses. (And by roses, we mean cinnamon, chocolate, apple, honey, and popcorn!) 🍫🍯🍎
Instagram from Mar 17, 2025
This is your captain speaking
This is your captain speaking. We're about to take off for your dream destination! 🛫🌎
Instagram from Mar 17, 2025
Building and developing skills with the Blockables Vehicles Play Set 🚗💨 

My little one is loving every minute of creating and playing with these sturdy, easy-to-connect pieces
Building and developing skills with the Blockables Vehicles Play Set 🚗💨 My little one is loving every minute of creating and playing with these sturdy, easy-to-connect pieces. Not only does it spark his imagination, but it also helps develop fine motor skills and problem-solving. Perfect for toddlers who love vehicles and building – it’s a toy that grows with them! 🛠️ The box not only becomes part of the playtime fun, but snaps closed to keep the pieces neat and tidy. Comment SHOP below to receive a DM with the link to shop this playset on my LTK, it’s ON SALE right now ⬇ https://liketk.it/58vrQ #complimentary @melissaanddougtoys #melissaanddoug #blockables
Instagram from Mar 16, 2025
Cleaning has never been so fun
Cleaning has never been so fun! My little one is loving the @melissaanddougtoys Let’s Play House Dust! Sweep! Mop! set—helping mama and learning through play. It’s the perfect way to spark imagination and encourage open-ended fun! ✨🧹 #PretendPlay #LittleHelper Thank you @melissaanddougtoys . . . . #gifted #Momlifestyled #Mommalifestyle #Momtuthslive #Motherhoodstruggles #Motherhoodtruths #Motherhoodstories #Motherhoodcorner #SundayFunday #SundayRead #SpotlightSunday #StartupSunday #SundaySweat #SelfieSunday #WeekendVibes #thehonestlens #naturallightphotographer #simplethingsmadebeautiful #simpleandstill #alliseeispretty #amomentofwonder #cozymoments
Instagram from Mar 16, 2025
Today's toy spotlight: The Soft Taco Fill & Spill
Today's toy spotlight: The Soft Taco Fill & Spill! It's designed for infants to sort, squeeze, and stuff their way to building sensory, fine motor, and problem-solving skills. 🌮
Instagram from Mar 16, 2025
Building and zooming into fun with the Blockables Vehicles Play Set 🚗💨 

My little one is loving every minute of creating and playing with these sturdy, easy-to-connect pieces
Building and zooming into fun with the Blockables Vehicles Play Set 🚗💨 My little one is loving every minute of creating and playing with these sturdy, easy-to-connect pieces. Not only does it spark his imagination, but it also helps develop fine motor skills and problem-solving. Perfect for toddlers who love vehicles and building – it’s a toy that grows with them! 🛠️ Comment SHOP below to receive a DM with the link to shop this playset on my LTK, it’s ON SALE right now ⬇ https://liketk.it/58vrQ @influenster #complimentary @melissaanddougtoys #melissaanddoug #blockables

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