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Had a tiiime celebrating the 20th anniversary of The Makeup Show NYC 2025 with our beautiful community and talented artists. 💕 Director of Global Artistry @cynth_pop (she/her) hosted a special masterclass on expert techniques to enhance natural beauty, create glowing finishes, and incorporate playful pops of color using our Soft Pinch Collection. Swipe ➡️ to see more from the weekend.

No flaking, no smudging, AND water-resistant? The Perfect Strokes Universal Volumizing Mascara got you through the good days and bad. Shop the bestselling mascara only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com. 📹: @paulettexcasi (she/her), @juuujubeee (she/her), @caulmec (she/her)

Summer sunsets can’t come soon enough!! Tell us which sunset blush trio is calling your name by leaving an emoji below. 💜Enlighten, Hope, Believe ❤️Captivate, Lucky, Joy 🧡Outshine, Virtue, Enlighten Shop Soft Pinch Liquid Blush and Positive Light Liquid Luminizer only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com.

the HOLD that Brow Harmony Flexible Lifting Gel gives needs to be studied. Shop the no-white-residue-never-sticky-never-crunchy brow gel now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com. 📹: @mubyalexia (she/her)

Partnered with our friends @hatchforsleep to host a GIVEAWAY for one lucky winner to refresh your night stand essentials. Win the new and limited edition Hatch Restore 3 in Rosy and our *matching* Find Comfort Collection. How to enter: - Follow @rarebeauty and @hatchforsleep - Share your night time routine with us in the comments Giveaway closes on May 9 at 12 PM PT. One winner will be selected at random and messaged directly by Rare Beauty on Instagram. Open internationally. Good luck!

Love a good glow on the tip of the nose paired with a glowy blush combo. @keyatta.davis (she/her) uses Soft Pinch Liquid Blush in Bliss and Positive Light Liquid Luminizer in Outshine. Shop them both only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com.

SPRING HAS SPRUNG! Consider this your sign to reorganize that makeup drawer, bag, cabinet, etc. ✔️ Don’t forget to wash those brushes too... you know it’s been a while 👀 📹: @g.beautydiary

Bouncy, vibrant, dreamy and _____. Your turn! Founder @selenagomez shows Soft Pinch Matte Bouncy Blush in Alive. Shop the easy-to-use, long-lasting bouncy blush only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com.

when the smallest thing in this photo can lift, set, and hold all day long... ➡️ Brow Harmony Flexible Lifting Gel Shop the viral brow gel that does it all without the crunchy feel only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com

trying this blush placement ASAP 💗 @nikkolevergara (she/her) wears Soft Pinch Liquid Blush in Happy and Positive Light Liquid Luminizer in Mesmerize. Shop the combo now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com

Save 20% on Cheek Essentials Bundle from Rare Beauty

Together with 175 mental health experts, creators, advocates, and community members, we discussed the power of community and self-acceptance at our fourth annual Rare Beauty Mental Health Summit. Hosting this year’s Summit at the place we call home, Los Angeles, we are so grateful to be part of rebuilding our local community together since the LA wildfires earlier this year. Our goal is to give people the tools they need to feel less alone in the world, and we would not be able to do it without YOU. Thank you so much to our amazing speakers: @ecohen817 @jayshetty @dr.thema @tdehealth @drjennytaitz @heartofmeena @tel_beloved_community @latinxtherapy @latinxtherapist @a_million_myles @translifeline @la2050 @jud.ithmartinez @drjessigold @l2strangers @branchspeaks @everforwardclub @cynth_pop @tarasigari @drkatiehurleylcsw @jedfoundation @katiewelch @stefaniekeenan @gettyimages

a lip stain in a soft lightweight oil 💧 TIP: apply a generous amount to the lips evenly, let it sit for a few minutes, wipe off excess oil and finish with your favorite lip products for a look that lasts. Shop the 8 shades only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com

your sign to try a purple blush for summer 💜 Shop Truth, a soft plum shade, in the Soft Pinch Matte Bounch Blush only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com

If you’ve been curious what the Rare Impact Fund does, it’s THIS ☝️ Visit the link in profile to review the latest 2025 Rare Impact Report to learn more about Rare Beauty’s commitment to raising awareness and increasing access to mental health services. The Rare Impact Fund supports nonprofit organizations strengthening mental health resources for young people globally. 1% of all Rare Beauty sales go to the Rare Impact Fund to support mental health for young people all over the world.

great to know it’s multipurpose 🙂‍↕️ 📹: siennakitchener on TikTok