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Pura | Particl Company Profile

pura.com

Logo for pura.com

Pura

pura.com

Pura is classified primarily as a(n)
Home & Garden
company.
a year of historical data available

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Pura Overview

Particl's database contains the following information about Pura:

Revenue
In the most recent 6 months, Pura has earned an estimated 155M in sales revenue from its e-commerce business.
Monitoring
436 Products · 437 SKUs/Variants
Data since
Nov 17, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Dataset
Online

Pura's Sales over time

Total earnings of around $155M in sales revenue last month from its e-commerce business, and over 7.9M units sold in volume.

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Best Selling Product

Of all Pura products monitored by Particl in the last month, Volcano is the best selling, at a price of $20. 436 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Volcano
Volcano
First seen Nov 18, 2023 ·
$999K999K sold
Product image for Santorini
Santorini
First seen Nov 17, 2023 ·
$999K999K sold
Product image for Frasier Fir
Frasier Fir
First seen Nov 17, 2023 ·
$999K999K sold
Product image for Holiday
Holiday
First seen Nov 17, 2023 ·
$573K29K sold
Product image for Pura Plus
Pura Plus
First seen Sep 7, 2024 ·
$534K6.7K sold
Product image for Sweet Grace
Sweet Grace
First seen Aug 21, 2024 ·
$522K29K sold
Product image for Linens & Surf
Linens & Surf
First seen Nov 17, 2023 ·
$483K34K sold
Product image for White Tea No. 1
White Tea No. 1
First seen Nov 17, 2023 ·
$999K999K sold
Product image for Salt
Salt
First seen Nov 17, 2023 ·
$999K999K sold
Product image for Pura 4
Pura 4
First seen Nov 17, 2023 ·
$999K999K sold

Similar Competitors

Air Wick, ScentAir, Votivo, and more have been identified as similar to Pura by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Pura based on their promotions, marketing, and Particl's proprietary data. Recently, Pura has been up to the following:

Product Types

Fragrances is the most common product type of all Pura products, it made $9.7M in revenue last month alone.
Pura operates across broader categories like Personal Care, Household Supplies, Household Appliances, and more that Particl classifies. Product types are broken down further in the Particl app.

Fragrances

Home Fragrances

Living Room Decor

Home Care Products

Toy Vehicles

199

164

10

9

3

Company Assets

Particl has collected over 25M promotional assets for companies like Pura. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Mar 19, 2025
Puras Partnership for Indigenous Solutions
Pura Partners with K Farmer Dutjahn Foundation and Dutjahn Sandalwood Oils to advance Indigenous-led solutions and share the beauty of Western Australian sandalwood with the world. #BusinessForGood #PurposeDriven #innovation #SocialImpact
Instagram from Mar 17, 2025
For Martu, lighting a fire on their sacred land is an act of love and stewardship, nurturing the land and protecting wildlife
For Martu, lighting a fire on their sacred land is an act of love and stewardship, nurturing the land and protecting wildlife. For tens of thousands of years, they have perfected the art of controlled burning—nurturing the land, protecting wildlife, and ensuring balance. Their deep, sacred connection to Country challenges the belief that nature thrives best untouched. Done with precision and respect, this practice is a responsibility passed down through generations. Learn why this ancient knowledge is vital to the future of Western Australia’s ecosystem and how it’s being preserved. Learn more at the link in bio. #EthicalSourcing #Sustainability #IndigenousLeadership
Instagram from Mar 14, 2025
We’re celebrating International Sleep Day with Cardamom Vanilla by Allos
We’re celebrating International Sleep Day with Cardamom Vanilla by Allos. Made with ingredients known to promote rest, this cozy blend of cardamom, violet leaf, and sweet vanilla sets the perfect scene for a peaceful night. Make your sleepy mocktail, press start and sleep tight!
Instagram from Mar 12, 2025
Inspired by Shea’s cherished beachside moments, the latest Pura x Studio McGee scents—Seaside Terrace and Jasmine Honeysuckle—are designed to transport you to your favorite airy and sun-kissed escape
Inspired by Shea’s cherished beachside moments, the latest Pura x Studio McGee scents—Seaside Terrace and Jasmine Honeysuckle—are designed to transport you to your favorite airy and sun-kissed escape.
Instagram from Mar 10, 2025
What makes the new Pura x Dutjahn collaboration truly unique
What makes the new Pura x Dutjahn collaboration truly unique? It starts with the highest quality sandalwood, crafted into a stunning, transportive fragrance by some of the world’s top perfumers. Head to the blog where we go behind the scenes and chat with the talented people who helped shape and bring this special collection to life. #SocialImpact #EthicalSourcing #Sustainability #SocialEntrepreneurship
Instagram from Mar 5, 2025
Your scent design, your way
Your scent design, your way. The Pura app gives you full control over your fragrance experience. From creating custom schedules to managing subscriptions, exploring new scents, and shopping for your next diffuser—our app makes it all effortless. Designing with scent just got smarter.

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Pura all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

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