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OUAI | Particl Company Profile

theouai.com

Logo for theouai.com

OUAI

theouai.com

OUAI is classified primarily as a(n)
Beauty Products
company.
4 years of historical data available

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OUAI Overview

Particl's database contains the following information about OUAI:

Revenue
In the most recent 6 months, OUAI has earned an estimated 11M in sales revenue from its e-commerce business.
Monitoring
98 Products · 106 SKUs/Variants
Data since
Jul 28, 2021
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

OUAI's Sales over time

Total earnings of around $11M in sales revenue last month from its e-commerce business, and over 360K units sold in volume.

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Best Selling Product

Of all OUAI products monitored by Particl in the last month, Leave In Conditioner - St. Barts Scent is the best selling, at a price of $30. 98 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Leave In Conditioner - St. Barts Scent
Leave In Conditioner - St. Barts Scent
First seen Mar 28, 2025 ·
$999K999K sold
Product image for Hair and Body Mist - St. Barts Scent
Hair and Body Mist - St. Barts Scent
First seen Dec 8, 2024 ·
$999K999K sold
Product image for Scalp Serum
Scalp Serum
First seen May 4, 2022 ·
$999K999K sold
Product image for Leave In Conditioner
Leave In Conditioner
First seen Dec 25, 2021 ·
$46K1.7K sold
Product image for Detox Shampoo
Detox Shampoo
First seen Dec 25, 2021 ·
$38K1.4K sold
Product image for Fine Hair Shampoo
Fine Hair Shampoo
First seen May 15, 2021 ·
$36K1.1K sold
Product image for Hair and Body Mist Travel - St. Barts Scent
Hair and Body Mist Travel - St. Barts Scent
First seen Apr 30, 2024 ·
$31K1.1K sold
Product image for Fine Hair Conditioner
Fine Hair Conditioner
First seen Dec 19, 2021 ·
$999K999K sold
Product image for Hair Oil
Hair Oil
First seen May 15, 2021 ·
$999K999K sold
Product image for Fine Hair Shampoo Refill Pouch
Fine Hair Shampoo Refill Pouch
First seen Dec 25, 2021 ·
$999K999K sold

Similar Competitors

Moroccanoil, Aveda, OLAPLEX Inc., and more have been identified as similar to OUAI by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for OUAI based on their promotions, marketing, and Particl's proprietary data. Recently, OUAI has been up to the following:

Product Types

Hair Care is the most common product type of all OUAI products, it made $754K in revenue last month alone.
OUAI operates across broader categories like Personal Care, Pet Grooming, Health Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Hair Care

Bath & Body

Fragrances

Hair Styling

Skin Care

46

25

7

6

3

Company Assets

Particl has collected over 25M promotional assets for companies like OUAI. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from OUAI
Instagram from May 8, 2025
Launch of Thickening Spray
We just delivered a slice of something special to celebrate our new Thickening Spray 🍰💕 Here’s to thicker strands, longer-lasting lift, and healthier hair from this day forward.
Homepage from May 8, 2025
Homepage Promotion for Scalp Serum Discount
Homepage change from OUAI
Instagram from May 7, 2025
OUAI Thicker Hair - New Thickening Spray Announcement
For OUAI Thicker Hair 👉 Our newest Thickening Spray just checked all of your boxes: KEY BENEFITS: ✔️ Instantly thickens and adds fullness ✔️ Delivers all-day volume that won’t fall flat ✔️ Repairs hair for healthier strands ✔️ Protects against heat up to 450°/232° HOW TO USE: 1️⃣ Spray onto damp hair from roots to ends 2️⃣ Comb through for even distribution 3️⃣ Air dry or heat style for maximum volume Shop now on theOUAI.com, @sephora, and @ultabeauty.
Homepage from May 7, 2025
Limited Time Offer on OUAI Products
Homepage change from OUAI
Instagram from May 6, 2025
GET THICK QUICK 💥 Meet our new Thickening Spray—your shortcut to fuller, healthier hair
GET THICK QUICK 💥 Meet our new Thickening Spray—your shortcut to fuller, healthier hair. Now available on theOUAI.com. WHAT IT IS: A lightweight styling spray that makes your strands look thicker instantly, adds all-day volume, protects against heat, and repairs over time. HOW TO USE: 💦 Spray on damp hair from roots to ends 🧖‍♀️ Comb through for even distribution 💨 Air dry, or style with heat for the best results (hello, volume) THE SCENT: Cape Town 🌿🍅💧with notes of Ginger, Basil, Spearmint, Tomato Leaves, Green Fig and Wet Grass. Available now on theOUAI.com. @ultabeauty and @sephora.
Homepage from May 6, 2025
OUAI Limited Time Offer
Homepage change from OUAI
Instagram from May 5, 2025
On our OUAI to Get Thick Quick—no extensions needed
On our OUAI to Get Thick Quick—no extensions needed. Thickening Spray launches tomorrow on @theouai dotcom, @ultabeauty and @sephora.
Homepage from May 5, 2025
Homepage change from OUAI
Homepage from May 3, 2025
OUAI Homepage Promotion
Homepage change from OUAI
Instagram from May 2, 2025
Say “I do” to OUAI Thicker Hair
Say “I do” to OUAI Thicker Hair. OUAI would like to celebrate the union of Thickening Spray & Your Strands. Available on @theouai dot com and @sephora 5.6. Thicker, fuller-looking hair to follow 🕊️
Instagram from May 2, 2025
Consider this your formal invitation
Consider this your formal invitation. RSVP to our newest launch via Link in Bio, dropping 5.6 on @theouai dot com.
Homepage from May 2, 2025
Homepage change from OUAI
Homepage from May 1, 2025
OUAI Homepage Promotions
Homepage change from OUAI
Instagram from Apr 30, 2025
*No extensions needed

Something 🆕 drops 5
*No extensions needed Something 🆕 drops 5.6. Any guesses?

Better Data with AI

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Explore emails, ads, and more

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Frequently asked questions

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