Ostroy | Particl Company Profile

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First, the magical wall separating regular fashion from workout clothes vanished, and athleisure was born. And now, it feels like the once-rigid identity of the endurance athlete is dissolving, too. Even Pogačar is running. So many of our hardcore cycling friends are sneaking in marathons, and runner friends are nervously trying bikes; who knows what the swimmers are plotting. Meanwhile, every week, our customers post photos showing us brilliant new ways to style our gear—things we never imagined when we were designing it, but now pretend we totally planned It. Hannah here, an accomplished runner and triathlete will be racing bikes too this season and we wouldn't bet against her!

The new @continental_ostroy team kit. A cycling kit that looks like it could also change a tire at a Le Mans pit stop, this kit screams “motorsport cosplay” in the best way possible. Black and yellow—that ancient pairing favored by bees, caution tape, and in NYC- Taxis. We are excited to partner with @conti_bicycle ! #continental_tire #nyccycling

After three decades leading @themuseumofmodernart, Glenn Lowry will step down this September. A towering figure in the art world, he’s also a passionate cyclist—and we've been lucky to design kits and bikes for him and MoMA over the years. We designed the bike for the museum's rebrand and then commissioned visionary @rittecycles founder @spencer.canon to paint it by brush. Not airbrush—like, real brush. Cheers to @specificobject for making it all happen. #momabike #artbike

Homepage change from Ostroy