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Not Your Mother's | Particl Company Profile

notyourmothers.com

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Not Your Mother's

notyourmothers.com

Not Your Mother's is classified primarily as a(n)
Beauty Products
company.
7 months of historical data available

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Not Your Mother's Overview

Particl's database contains the following information about Not Your Mother's:

Monitoring
19 Products · 19 SKUs/Variants
Data since
Nov 14, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
Homepages
Instagram posts
Dataset
Online

Best Selling Product

Of all Not Your Mother's products monitored by Particl in the last month, Activating Mousse is the best selling, at a price of $10.99. 19 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Activating Mousse
Activating Mousse
First seen Jul 26, 2023 ·
$999K999K sold
Product image for Bond Building Conditioner
Bond Building Conditioner
First seen Jul 26, 2023 ·
$999K999K sold
Product image for Heat Spray
Heat Spray
First seen Jan 4, 2024 ·
$999K999K sold
Product image for Mousse
Mousse
First seen Aug 2, 2023 ·
$57K5.7K sold
Product image for 3-in-1 Wax Stick
3-in-1 Wax Stick
First seen Jan 9, 2024 ·
$49K3.8K sold
Product image for Defining Spray Gel
Defining Spray Gel
First seen Jan 3, 2025 ·
$25K2.3K sold
Product image for Moisturizing Conditioner
Moisturizing Conditioner
First seen Jul 26, 2023 ·
$21K3K sold
Product image for Thickening Hair Lifter
Thickening Hair Lifter
First seen Jul 26, 2023 ·
$999K999K sold
Product image for Defining Cream
Defining Cream
First seen Jul 26, 2023 ·
$999K999K sold
Product image for Tapioca Dry Shampoo
Tapioca Dry Shampoo
First seen Jul 26, 2023 ·
$999K999K sold

Similar Competitors

Garnier, Moroccanoil, L'Oréal Paris, John Paul Mitchell Systems, Aveda, Bumble and bumble, and more have been identified as similar to Not Your Mother's by Particl, based on the types of products they sell, and their online presence.

Product Types

Hair Styling is the most common product type of all Not Your Mother's products, it made $598K in revenue last month alone.
Not Your Mother's operates across broader categories like Personal Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Hair Care

Hair Styling

12

6

Company Assets

Particl has collected over 25M promotional assets for companies like Not Your Mother's. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Not Your Mother's
Instagram from May 11, 2025
Mothers Day Giveaway – Enter Now!
✨ #GIVEAWAY ALERT ✨ Happy (Not Your) Mother’s Day!💖 5 lucky winners will each score a bundle of NYM products- some for you, and some to share with someone who loves & encourages you: your mom, your child, a mentor, friend, family member, or anyone special who's made a positive impact in your life. To enter: 💖 FOLLOW @notyourmothers 💖 LIKE this post 💖 Tag 3 friends No purchase necessary. Open to US residents only. Must be 13 years or older to enter. Giveaway closes at 11:59 PM ET on May 15th, 2025. The winners will be randomly chosen on May 16th and contacted via DM by the VERIFIED @notyourmothers account for the next steps. Winner must respond within 72 hours to claim their prize. By entering you agree to the official rules linked in our bio. This promotion is in no way sponsored, endorsed/administered by or associated with Instagram, and you release Instagram of all responsibility.
Instagram from May 9, 2025
Let’s hear it besties 👀

#haircare #notyourmothers
Let’s hear it besties 👀 #haircare #notyourmothers
Instagram from May 7, 2025
Big news, besties
Big news, besties! We’re officially on Try Your Best!💖 We’re teaming up with @tyb.xyz to bring YOU into the heart of NYM. Not Your Mother’s Hearts Club is your backstage pass to score exclusive rewards. What’s in it for you? ✨ Complete fun challenges + earn coins ✨ Redeem coins for product discounts ✨ Connect with fellow NYM besties ✨ Be in-the-know on everything NYM So… you in? Hit the link in our bio to sign up💜
Homepage from May 7, 2025
Homepage with Free Shipping Promotion
Homepage change from Not Your Mother's
Instagram from May 6, 2025
Level up your hair with a 1-product curl refresh💜👾
  
Our Curl Talk Spray Gel works as a styler in your wash day routine AND as a refresher on those day 2 and beyond curls
Level up your hair with a 1-product curl refresh💜👾   Our Curl Talk Spray Gel works as a styler in your wash day routine AND as a refresher on those day 2 and beyond curls! Add it to your routine @walmart ✨
Homepage from May 6, 2025
Homepage change from Not Your Mother's
Instagram from May 4, 2025
NYM CAMPUS AMBASSADOR CHECK-IN📢

Logan and Melaine from OSU brought good vibes and great hair to their reading day workout classes🧘‍♀️🎀✨

As the spring semester comes to a close, what universities would you want to see NYM at in the future
NYM CAMPUS AMBASSADOR CHECK-IN📢 Logan and Melaine from OSU brought good vibes and great hair to their reading day workout classes🧘‍♀️🎀✨ As the spring semester comes to a close, what universities would you want to see NYM at in the future? 👀 #haircare #notyourmothers #collegelife
Instagram from May 3, 2025
So you’ve got the products down, but what order do you use them in
So you’ve got the products down, but what order do you use them in?💜   1️⃣ Curl Talk Leave-In Conditioner 2️⃣ Curl Talk Defining Cream 3️⃣ Curl Talk Activating Mousse 4️⃣ Curl Talk Sculpting Gel   Find them all @ultabeauty @target or @walmart✨   #haircare #curlproducts #notyourmothers #curlyhairroutine #curlygirl #curltalk
Instagram from May 2, 2025
Didn’t know it then, now we’re forever starting our best hair days at @target 🦋✨

#haircare #haircareroutine #notyourmothers #hairtok #targetbeauty #targetfinds
Didn’t know it then, now we’re forever starting our best hair days at @target 🦋✨ #haircare #haircareroutine #notyourmothers #hairtok #targetbeauty #targetfinds
Instagram from May 1, 2025
April camera roll has us feeling so 💖🤭🌷🌟🌺🤳
  

#photodump #aprilrecap #haircare #influencerevent #notyourmothers
April camera roll has us feeling so 💖🤭🌷🌟🌺🤳   #photodump #aprilrecap #haircare #influencerevent #notyourmothers
Instagram from Apr 30, 2025
NYM CAMPUS AMBASSADOR CHECK-IN📢

Ava from UT Austin helped her fashion & beauty club slay the runway using NYM products for show-stopping hair 🩷✨👠

More NYM campus ambassador magic coming your way soon- stay tuned
NYM CAMPUS AMBASSADOR CHECK-IN📢 Ava from UT Austin helped her fashion & beauty club slay the runway using NYM products for show-stopping hair 🩷✨👠 More NYM campus ambassador magic coming your way soon- stay tuned! #haircare #notyourmothers #collegelife
Instagram from Apr 29, 2025
The perfect styling cream for our wavy haired besties
The perfect styling cream for our wavy haired besties!🩵 #haircare #notyourmothers #wavyhair #wavyhairroutine #stylingcream #naturalwaves #wavyhaircream
Instagram from Apr 27, 2025
We kicked it old school this weekend at Ulta Beauty World with special guest @itsgretawilson 💖📝✨📓

Thanks for having us @ultabeauty 🫶🏻

#haircare #notyourmothers #ultabeautyworld
We kicked it old school this weekend at Ulta Beauty World with special guest @itsgretawilson 💖📝✨📓 Thanks for having us @ultabeauty 🫶🏻 #haircare #notyourmothers #ultabeautyworld
Instagram from Apr 26, 2025
CLOSED 

✨ #GIVEAWAY ALERT ✨
 
Not able to hang with us at Ulta Beauty World this week
✨ #GIVEAWAY ALERT ✨ Not able to hang with us at Ulta Beauty World this week? No worries! 💖 5 lucky winners will win NYM merch, a bundle of NYM products, and a $100 Ulta Gift Card! 🌟 To enter: 💖 FOLLOW @notyourmothers 💖 LIKE this post 💖 Tag 3 friends 💖 Leave a comment on our previous "booth tour" post! No purchase necessary. Open to US residents only. Must be 13 years or older to enter. Giveaway closes at 11:59 PM ET on April 30th, 2025. The winners will be randomly chosen on May 1st and contacted via DM by the VERIFIED @notyourmothers account for the next steps. Winner must respond within 72 hours to claim their prize. By entering you agree to the official rules linked in our bio. This promotion is in no way sponsored, endorsed/administered by or associated with Instagram, and you release Instagram of all responsibility.
Instagram from Apr 25, 2025
Welcome to Beauty School📓💖🤭 

We’re so excited to be at Ulta Beauty World 2025 and can’t wait to see all of you attending tomorrow
Welcome to Beauty School📓💖🤭 We’re so excited to be at Ulta Beauty World 2025 and can’t wait to see all of you attending tomorrow! Be sure to stop by our booth for an EXCLUSIVE NYM fanny pack stuffed with products (while supplies last)👛 #ultabeautyworld #ultabeauty #notyourmothers #haircare
Instagram from Apr 24, 2025
Dusting off our boots and packing our products because we’re headed out west🤠🌵🌟
  
See y’all in San Antonio, Texas with @ultabeauty 🧡🏜️
 
#ultabeauty #haircare #ultabeautyworld #notyourmothers
Dusting off our boots and packing our products because we’re headed out west🤠🌵🌟   See y’all in San Antonio, Texas with @ultabeauty 🧡🏜️ #ultabeauty #haircare #ultabeautyworld #notyourmothers
Instagram from Apr 23, 2025
GIVEAWAY 🌱

We’ve teamed up with some of our favorite Ulta Beauty Conscious Beauty brands to bring you the ultimate sustainable self-care giveaway
GIVEAWAY 🌱 We’ve teamed up with some of our favorite Ulta Beauty Conscious Beauty brands to bring you the ultimate sustainable self-care giveaway. Enter for a chance to win a bundle of clean, beauty essentials that nourish both your body and the planet. Three lucky winners will receive a curated bundle from DIME, Not Your Mother’s, Curlsmith, Half Magic Beauty, and Good Light—everything you need to elevate your beauty routine while supporting conscious choices. How to enter: ✨ Follow all participating brands (@ultabeauty @notyourmothers, @dimebeautyco, @halfmagicbeauty @goodlight.world, @curlsmith_official ) ✨ Like this post ✨ Comment a clean beauty brand you love & why ✨ Tag a friend who would love to win (more tags = more entries!) Giveaway ends 4/26/25 at 11:59 p.m. MT. Winners will be randomly selected and contacted from the official @dimebeautyco account and no other. Giveaway is not sponsored by Instagram. Open to US residents, 18+ only. Good luck!

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