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Noodle & Boo | Particl Company Profile

noodleandboo.com

Logo for noodleandboo.com

Noodle & Boo

noodleandboo.com

Noodle & Boo is classified primarily as a(n)
Baby & Toddler
company.
7 months of historical data available

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Noodle & Boo Overview

Particl's database contains the following information about Noodle & Boo:

Revenue
In the most recent 6 months, Noodle & Boo has earned an estimated 1.1M in sales revenue from its e-commerce business.
Monitoring
82 Products · 114 SKUs/Variants
Data since
Sep 25, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Noodle & Boo's Sales over time

Total earnings of around $1.1M in sales revenue last month from its e-commerce business, and over 35K units sold in volume.

All in the Particl app.
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Best Selling Product

Of all Noodle & Boo products monitored by Particl in the last month, Ultimate Baby Cleansing Cloths is the best selling, at a price of $46.5. 82 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Ultimate Baby Cleansing Cloths
Ultimate Baby Cleansing Cloths
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Ultra-Safe Baby Laundry Detergent Bundle - 2 X 60
Ultra-Safe Baby Laundry Detergent Bundle - 2 X 60
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Ultra-Safe Baby Laundry Detergent
Ultra-Safe Baby Laundry Detergent
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Ultra-Soft Baby Fabric Conditioner
Ultra-Soft Baby Fabric Conditioner
First seen May 7, 2024 ·
$5.6K235 sold
Product image for Super Soft Baby Lotion
Super Soft Baby Lotion
First seen Oct 22, 2024 ·
$5.5K264 sold
Product image for Ultimate Baby Ointment
Ultimate Baby Ointment
First seen Oct 22, 2024 ·
$4.3K294 sold
Product image for Newborn 2-in-1 Hair & Body Wash Bundle - 2 x 1/2 Gallon
Newborn 2-in-1 Hair & Body Wash Bundle - 2 x 1/2 Gallon
First seen Sep 23, 2024 ·
$3.5K30 sold
Product image for Kinder 3-In-1 Shampoo, Conditioner & Body Wash
Kinder 3-In-1 Shampoo, Conditioner & Body Wash
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Ultra-Safe Baby Laundry Detergent 64 oz.
Ultra-Safe Baby Laundry Detergent 64 oz.
First seen Dec 2, 2024 ·
$999K999K sold
Product image for Nourishing Cream Rinse
Nourishing Cream Rinse
First seen Oct 22, 2024 ·
$999K999K sold

Similar Competitors

Burt's Bees Baby, mustela.com, California Baby, and more have been identified as similar to Noodle & Boo by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Noodle & Boo based on their promotions, marketing, and Particl's proprietary data. Recently, Noodle & Boo has been up to the following:

No significant events detected in the last month

Product Types

Skin Care is the most common product type of all Noodle & Boo products, it made $93K in revenue last month alone.
Noodle & Boo operates across broader categories like Personal Care, Household Supplies, Baby Bathing, and more that Particl classifies. Product types are broken down further in the Particl app.

Bathing Cleaning

Skin Care

Laundry Supplies

Baby Skin Care

Bathing Gift Sets

Hair Care

Bath & Body

13

9

7

6

6

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Noodle & Boo. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from Mar 29, 2025
Homepage change from Noodle & Boo
Homepage from Mar 28, 2025
Homepage change from Noodle & Boo
Instagram from Mar 19, 2025
Our Super Soft Lotion is baby-approved for all the sweetest skincare moments 🧸✨ Make Noodle & Boo part of baby's bedtime routine tonight
Our Super Soft Lotion is baby-approved for all the sweetest skincare moments 🧸✨ Make Noodle & Boo part of baby's bedtime routine tonight! 📷: @chiquita_banana85 #noodleandboo #babylotion #babymoments #momlife #newborncare #firsttimemom #babyskincare #sensitiveskin #babyregistry
Instagram from Mar 18, 2025
We want to celebrate the new season of motherhood with you, so we’ve teamed up to bring you an amazing giftaway
We want to celebrate the new season of motherhood with you, so we’ve teamed up to bring you an amazing giftaway! 🌸 1 Lucky Mama will Win: ⁠🤍 $200 store credit to @noodleandboollc 🤍 $100 store credit to @vitasea.suncare 🤍 $200 store credit to @lilyjadeco 🤍 $200 store credit @mabecarriers 🤍 2 month supply of Kendamil Classic Infant Formula (8 cans) & Probiotic Drops (2 boxes) ($307 value) from @kendamil.usa 🤍 1 Soho Supersoft Robe & 1 Soho Supersoft Throw ($196 value) from @oliveandlinen 🤍 @sweetgiveawayswithlove HOW TO ENTER: LIKE this post! FOLLOW all the brands above TAG your real friends! (1 tag = 1 entry) ❌ No giveaway-only or spam accounts. You will be disqualified. We’ll be checking! ⭐ BONUS! SHARE to your IG stories for 1 extra entry ⭐ ENTER your email using the link in our bio for 5 extra entries! Ends 3/24/25, 11:59pm PST. Winner will be announced by @noodleandboollc only. No purchase necessary. Not sponsored by Meta or Instagram. Must be 18+ to enter. Open to contiguous US Residents only. If you receive messages from other accounts not listed regarding this event, please do not divulge any personal information & report it to Instagram immediately.
Instagram from Mar 17, 2025
Lucky little cutie ☘️ Did you remember to wear green today
Lucky little cutie ☘️ Did you remember to wear green today? Happy St. Patrick's Day! 💚 📷: Pinterest #noodleandboo #stpatricksday2025 #stpattysday #babylife #babymoments
Instagram from Mar 17, 2025
Timing is everything… 
all of us experience disappointments and setbacks
Timing is everything… all of us experience disappointments and setbacks. When I launched @noodleandboollc in June of 2005, I needed to sell product. It felt devastating every time I received a rejection letter (yes, actually letters back then). I was absolutely sure Noodle & Boo was perfect for Nordstrom. Every time I made a packaging decision, whether I could see it at @nordstrom was my guiding light. When I received my rejection letter from Nordstrom, it was a very big disappointment. A year later, when they picked up the line, I realized that I couldn’t have shipped to them the previous year given the shipping requirements, logistics, labeling and systems management. I would have failed before I even started. Sometimes we don’t get what we want, when we want, simply because it’s not time. My encouragement to you is… never give up and never lose faith… the best is yet to come. xox
Instagram from Mar 16, 2025
Every night is a new surprise 😂 What does your toddler leave in your bed
Every night is a new surprise 😂 What does your toddler leave in your bed? Let us know! 🤔 📹: @maddiethemomma #noodleandboo #momlife #momhumor #lifewithtoddlers #raisingtinyhumans #ParentingJourney #toddlermoments
Instagram from Mar 15, 2025
Meet your post-bump skincare duo: Postpartum Oil and Perfecting Crème
Meet your post-bump skincare duo: Postpartum Oil and Perfecting Crème. 🎀 Nourish, support, and help your skin heal during the newborn stage with this motherhood essential. Gift a new mom or add it to your own wishlist! #noodleandboo #maternityskincare #newmom #motherhood #postpartumjourney #postpartum
Instagram from Mar 14, 2025
The body of a mother - strong, resilient, changing, beautiful
The body of a mother - strong, resilient, changing, beautiful. 🤍 How many weeks pregnant are you? Let us know! 📷: Pinterest #noodleandboo #expectingmom #momtobe #pregnancyjourney #babybump #bumpdate #babybumpstyle #motherhoodmoments #momlife #firsttimemom
Instagram from Mar 13, 2025
Freshen up your favorite fabrics and furniture with our Ultra-Fresh Linen Mist
Freshen up your favorite fabrics and furniture with our Ultra-Fresh Linen Mist! 🧺 Shop this spring cleaning must have and experienced a refreshed home for you and your family ✨🌼 📷: @harper_sayshi #noodleandboo #newbornprep #babylaundry #linenmist #nurserymusthaves #newmom #parentingjourney
Instagram from Mar 12, 2025
🍃 Congratulations to @nephateria_  and thank you to everyone who participated
🍃 GIVEAWAY: Spring into freshness with L’ovedbaby’s Organic Muslin Collection (dropping Thursday, 3/13 at noon PST, with 2 hours early access in our App!) TO ENTER: 1. LIKE this post 2. FOLLOW @lovedbaby & @noodleandboollc 3. SWIPE to choose your favorite outfit from L’ovedbaby’s new collection (launching 3/13 at noon PST) 4. COMMENT with the outfit you’d like should you win 5. TAG friends (each tag = an entry) 6. OPTIONAL BONUS: share this post to your stories & tag @lovedbaby & @noodleandboollc for an extra chance to win That’s it! Open to U.S. residents. One (1) winner will be randomly selected to receive $150 worth of plant-based laundry products from @noodleandboollc, plus $150 shop credit toward L’ovedbaby’s GOTS-certified, 100% organic cotton Muslin collection. Closes 3/13/25. Good luck, mamas! ♥️ And set your alarm to shop the Organic Muslin drop at noon Pacific standard time - with 2 hours early access plus free US shipping only in our app!
Instagram from Mar 12, 2025
Thank you so much for the love @kayandtayofficial
Thank you so much for the love @kayandtayofficial! Who else is obsessed with baby-fresh magic?🤍Add Noodle & Boo to your baby registry! #noodleandboo #babyregistry #babyshower #babyskincare #newmom #momlife #kayandtayofficial #momtobe
Instagram from Mar 11, 2025
The only thing that really matters is your own little family 🤍 Share if this is you
The only thing that really matters is your own little family 🤍 Share if this is you! #noodleandboo #momquotes #strongasamother #momlife #mommotivation #teamnosleep #ittakesavillage #motherhoodmoments
Instagram from Mar 10, 2025
The most elegant and generous woman I’ve ever met…
I was once told, NO means “no, not now
The most elegant and generous woman I’ve ever met… I was once told, NO means “no, not now.” Every major department store said “no” before they said “yes.” Having worked at @nordstrom during my years in grad school, I dreamed of seeing my products on the shelves in the baby department. I didn’t have a Plan B. After all the rejection, I decided to try gift markets and unbeknownst to me the Spa at the @wynnlasvegas picked up our line. I received a call from an editor of a magazine offered in the rooms at the Wynn. She told me that Elaine Wynn loved @noodleandboollc and wanted to feature it as a “secret find” at the Wynn. At the time, she had 7 grandchildren. I had never been to Las Vegas and wasn’t aware of the Wynn hotel. I told her I was actually visiting the following week, for the first time, to attend a baby product trade show. Later that day, she called me back and said “Elaine Wynn would like to meet you.” Ms. Wynn was strikingly beautiful, generous with her praise and encouraging with her words. Our brief time together validated that the 2 years of product development was worth it; our meticulous focus on each formula to our simple, understated packaging. She loved it. We didn’t have a single major retailer, but Ms. Wynn loved it. I was floating out of her office when she asked, “Honey, are you in @neimanmarcus?” I said “no” and she said, “…let’s see what we can do about that.” Thank you @neimanmarcus for being our 1st! Ms. Wynn has been my quiet role model; what I’ve wanted to be like and what I’ve tried to live up to. Give with no expectations, wholeheartedly and selflessly, help those who have nothing to offer in return, lead with your heart. She encompasses an Abundance Mindset and I’m beyond grateful for her role in our success. #elainewynn #abundancemindset
Instagram from Mar 9, 2025
You're never too early to have a self-care routine 🤍✨ Keep baby's skin feeling moisturized and hydrated with our Super Soft Baby Lotion
You're never too early to have a self-care routine 🤍✨ Keep baby's skin feeling moisturized and hydrated with our Super Soft Baby Lotion! Sweet almond oil and vitamins E & C come together to keep your sensitive skin soft and smelling yummy. 🥰 📷: @rachelnoelledangelo #noodleandboo #babyskincare #babybedtimeroutine #babylife #newmom #momlife #babyshoweressentials #babyshowerinspo

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