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Mimian | Particl Company Profile

mimiandco.com.au

Logo for mimiandco.com.au

Mimian

mimiandco.com.au

Mimian is classified primarily as a(n)
Baby & Toddler
company.
a year of historical data available

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Mimian Overview

Particl's database contains the following information about Mimian:

Revenue
In the most recent 6 months, Mimian has earned an estimated 243K in sales revenue from its e-commerce business.
Monitoring
80 Products · 124 SKUs/Variants
Data since
Jan 21, 2025
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Mimian's Sales over time

Total earnings of around $243K in sales revenue over the last 4 months from its e-commerce business, and over 9.2K units sold in volume. Just the last full month's sales during Apr 2025 were $23K in revenue.

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Best Selling Product

Of all Mimian products monitored by Particl in the last month, OSFM Bamboo Fitted Nappy + Wool Cover + Lanolin is the best selling, at a price of $101.27. 80 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for OSFM Bamboo Fitted Nappy + Wool Cover + Lanolin
OSFM Bamboo Fitted Nappy + Wool Cover + Lanolin
First seen Dec 8, 2024 ·
$999K999K sold
Product image for OSFM Bamboo Fitted Nappy + Wool Cover
OSFM Bamboo Fitted Nappy + Wool Cover
First seen Dec 8, 2024 ·
$999K999K sold
Product image for Originals 2.0 Duo Inserts| Bamboo & Hemp Cotton
Originals 2.0 Duo Inserts| Bamboo & Hemp Cotton
First seen Dec 8, 2024 ·
$999K999K sold
Product image for Originals 2.0 Duo Inserts | Bamboo Terry
Originals 2.0 Duo Inserts | Bamboo Terry
First seen Jan 20, 2025 ·
$1.2K83 sold
Product image for OSFM Bamboo Fitted Nappy
OSFM Bamboo Fitted Nappy
First seen Dec 8, 2024 ·
$1.1K34 sold
Product image for Wool Cover + Lanolin
Wool Cover + Lanolin
First seen Dec 8, 2024 ·
$1K14 sold
Product image for Reusable Bamboo Wipes [5 Pack]
Reusable Bamboo Wipes [5 Pack]
First seen Dec 8, 2024 ·
$99342 sold
Product image for Newborn Trifold Boosters
Newborn Trifold Boosters
First seen Feb 14, 2025 ·
$999K999K sold
Product image for Wool Cover
Wool Cover
First seen Dec 8, 2024 ·
$999K999K sold
Product image for Lanolin 100g
Lanolin 100g
First seen Dec 8, 2024 ·
$999K999K sold

Similar Competitors

Alcmena, Littleshoppers, modernclothnappies.co, and more have been identified as similar to Mimian by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Mimian based on their promotions, marketing, and Particl's proprietary data. Recently, Mimian has been up to the following:

No significant events detected in the last month

Product Types

Diaper Bag Accessories is the most common product type of all Mimian products, it made $594 in revenue last month alone.
Mimian operates across broader categories like Diapering, Household Supplies, Linens & Bedding, and more that Particl classifies. Product types are broken down further in the Particl app.

Diaper Bag Accessories

9

Company Assets

Particl has collected over 25M promotional assets for companies like Mimian. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Mimian
Instagram from May 9, 2025
What do you think
What do you think? Would you let someone wash their nappies in your washing machine?
Instagram from May 8, 2025
Get the perfect preflat fit with your newborn ❤️
Get the perfect preflat fit with your newborn ❤️
Instagram from May 7, 2025
We can confirm
We can confirm. It’s in fact true! Switching to cloth nappies isn’t just eco-friendly, it’s wallet-friendly too! 🌱 Did you know that with just 24 modern cloth nappies, you can replace a whopping 6,000 disposable ones (even more if you have multiple babies)? Think of the savings! 💰 Over time, the cost of disposables piles up, but with cloth nappies, you’re making a one-time investment that lasts. Not only are you reducing landfill waste, but you’re also keeping those hard-earned dollars in your pocket. Make the switch and see the difference. For the planet and your purse! 🌎💸 #SustainableChoices #ClothNappySavings #EcoFriendlyParenting #clothnappies #reusablenappies
Instagram from May 2, 2025
This could just be the most absorbent cloth night nappy on the market
This could just be the most absorbent cloth night nappy on the market! 😮‍💨😮‍💨 #clothnappies #reusablenappy #mimiandco #reusablenappies #nightnappies #clothnappy
Instagram from May 1, 2025
3 different types of 💩, 3 different ways to manage them 👶🏻 #clothnappies #reusablenappy #mimiandco #reusablenappies #nightnappies #clothnappy
3 different types of 💩, 3 different ways to manage them 👶🏻 #clothnappies #reusablenappy #mimiandco #reusablenappies #nightnappies #clothnappy
Instagram from Apr 28, 2025
And I wouldn’t do it any other way 😅 #clothnappies #reusablenappy #mimiandco #reusablenappies #nightnappies #clothnappy #reusablewipes
And I wouldn’t do it any other way 😅 #clothnappies #reusablenappy #mimiandco #reusablenappies #nightnappies #clothnappy #reusablewipes
Homepage from Apr 28, 2025
Reusable Nappy Week Promotion
Homepage change from Mimian
Instagram from Apr 24, 2025
Yes
Yes! Mimi & Co started on a sewing machine in my living room. Handmade, late nights, with babies asleep nearby. And while we’ve grown since then… some people still ask: “But aren’t your nappies made in China?” They are. And I’m proud of that. Because made in China doesn’t mean unsafe. It doesn’t mean unethical. And it definitely doesn’t mean poor quality. Our nappies are still hand-sewn.. not by robots, but by skilled workers: mums, dads, aunties, uncles, and grandparents. People we know. People who are paid fairly. People who work in clean, safe, audited environments and take huge pride in their craft. We use the best fabrics in the world. The best machines. The best people. And it shows.. in every single stitch. So no, they’re not handmade by me anymore. They’re handmade by the best in the business. #mimiandco #modernclothnappies #smallbusinessaustralia #madebyhand #ethicalmanufacturing #parentfounded #clothnappiesaustralia #slowfashionkids #behindthebrand
Instagram from Apr 16, 2025
So we tried to make a nappy for the same price as a Temu nappy…
And let’s just say: it went exactly how you’d expect
So we tried to make a nappy for the same price as a Temu nappy… And let’s just say: it went exactly how you’d expect. To hit that price point, we’d have to remove: — The shape — The fit — The absorbency — The quality — The support — The warranty — The soul Could we make a $9 nappy? Sure. But it would leak, peel, rash, and rage quit by week three. And we’re not about that life. We don’t do cheap. We do it properly. #clothnappiesaustralia #mimiandco #modernclothnappies #reusablebabystuff #mumtok #clothnappies #reusablenappy
Instagram from Apr 14, 2025
We were this close to discontinuing one of our best-selling products
We were this close to discontinuing one of our best-selling products. Like… $200,000 worth of stock, gone. All because of a common laundry habit. Spoiler: we didn’t quit. We pivoted. And what happened next? Total plot twist. Preflats, reimagined — and somehow, even better. #mimiandco #clothnappiesaustralia #babyproducts #modernclothnappies #mumtok #reusablebabygear #smallbizstory #behindthebrand #clothnappies #reusablenappy
Instagram from Apr 13, 2025
And that’s where it all began…
And that’s where it all began…
Homepage from Apr 12, 2025
Homepage change from Mimian

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