Huel | Particl Company Profile
Huel
huel.com
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Huel Overview
Particl's database contains the following information about Huel:
- Revenue
- In the most recent 6 months, Huel has earned an estimated 21M in sales revenue from its e-commerce business.
- Monitoring
- 20 Products · 125 SKUs/Variants
- Data since
- Apr 8, 2023
- Popularity
- Data types
- AI Classified Product TypesReviewsRatingsPricingE-commerce SalesHomepagesEmailsInstagram posts
- Dataset
- Online
Huel's Sales over time
Total earnings of around $21M in sales revenue over the last 6 months from its e-commerce business, and over 692K units sold in volume. Just the last full month's sales during Apr 2025 were $2.7M in revenue.
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Best Selling Product
Of all Huel products monitored by Particl in the last month, Black Edition is the best selling, at a price of $62.55. 20 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.
| Image | Name | Sales |
|---|---|---|
 | Black Edition First seen Mar 22, 2021 | $999K999K sold |
 | Black Edition Ready-to-drink First seen May 1, 2024 | $999K999K sold |
 | Hot & Savory Cups First seen Jan 2, 2024 | $999K999K sold |
 | Powder First seen Mar 22, 2021 | $206K4.4K sold |
 | Huel Shaker First seen May 21, 2021 | $173K12K sold |
 | Ready-to-drink First seen Mar 22, 2021 | $170K2.5K sold |
 | Daily Greens First seen Feb 23, 2023 | $128K2.3K sold |
 | Superblend First seen Jan 9, 2024 | $999K999K sold |
 | Complete Nutrition Bar First seen Nov 8, 2023 | $999K999K sold |
 | Essential First seen Dec 23, 2022 | $999K999K sold |
Similar Competitors
Soylent, Ample Foods, 310 Nutrition, and more have been identified as similar to Huel by Particl, based on the types of products they sell, and their online presence.
AI-Generated News & Events
Particl's AI-powered platform generates news and events for Huel based on their promotions, marketing, and Particl's proprietary data. Recently, Huel has been up to the following:
Product Types
Meal Replacement Drinks is the most common product type of all Huel products, it made $2M in revenue last month alone.
Huel operates across broader categories like Beverages, Health Care, Food Items, and more that Particl classifies. Product types are broken down further in the Particl app.
Meal Replacement Drinks
Nutrition & Supplements
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Company Assets
Particl has collected over 25M promotional assets for companies like Huel. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.
Better Data with AI
Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.
Explore emails, ads, and more
Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Huel all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.