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How NOT 2 | Particl Company Profile

hownot2.store

Logo for hownot2.store

How NOT 2

hownot2.store

How NOT 2 is classified primarily as a(n)
Sporting Goods
company.
9 months of historical data available

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How NOT 2 Overview

Particl's database contains the following information about How NOT 2:

Revenue
In the most recent 6 months, How NOT 2 has earned an estimated 1.6M in sales revenue from its e-commerce business.
Monitoring
1K Products · 5.5K SKUs/Variants
Data since
Aug 22, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Instagram posts
Dataset
Online

How NOT 2's Sales over time

Total earnings of around $1.6M in sales revenue last month from its e-commerce business, and over 57K units sold in volume.

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Best Selling Product

Of all How NOT 2 products monitored by Particl in the last month, LOV3 is the best selling, at a price of $259.95. 1K products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for LOV3
LOV3
First seen Oct 22, 2024
$999K999K sold
Product image for Z2R - Drill Powered Pulley
Z2R - Drill Powered Pulley
First seen Oct 22, 2024
$999K999K sold
Product image for Z3-FIRE - Drill Powered Pulley
Z3-FIRE - Drill Powered Pulley
First seen Jan 25, 2025
$999K999K sold
Product image for Totem Cams
Totem Cams
First seen Oct 22, 2024
$15K162 sold
Product image for LineScale 3i
LineScale 3i
First seen Oct 22, 2024
$9.8K9 sold
Product image for Ultralight Master Cams
Ultralight Master Cams
First seen Oct 22, 2024
$7.6K165 sold
Product image for HTP Static Rope
HTP Static Rope
First seen Oct 22, 2024
$7.1K31 sold
Product image for Micro Traxion
Micro Traxion
First seen Oct 22, 2024
$999K999K sold
Product image for Top Rope Solo Neck Lanyard
Top Rope Solo Neck Lanyard
First seen Oct 22, 2024
$999K999K sold
Product image for Ultralight Power Cams
Ultralight Power Cams
First seen Oct 22, 2024
$999K999K sold

Similar Competitors

Outdoorplay, Backcountry, Moosejaw Mountaineering, and more have been identified as similar to How NOT 2 by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for How NOT 2 based on their promotions, marketing, and Particl's proprietary data. Recently, How NOT 2 has been up to the following:

No significant events detected in the last month

Product Types

Climbing is the most common product type of all How NOT 2 products, it made $239K in revenue last month alone.
How NOT 2 operates across broader categories like Outdoor Recreation, Tools, Work Safety Protective Gear, and more that Particl classifies. Product types are broken down further in the Particl app.

Climbing

Camping & Hiking

Tops

Lifting Tools

Hand Tools

Fastening Tools

Safety Equipment

Gloves

Hiking Backpacks

Boating

Water Sports

Winter Sports

Drilling Tool Accessories

Tool Storage & Organization

Hand Tool Accessories

Protective Clothing

Travel

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Company Assets

Particl has collected over 25M promotional assets for companies like How NOT 2. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 8, 2025
Promotion of Free Knot with Rope Purchase
I clipped the WRONG strands in the Fusion Knot full episode I released last week. Don’t clip the lower strands or carabiner could get stuck in the knot, clip the higher shelf. This episode tests if it side loads it weird. What’s weird... is that it turned out to be super good enough. Full episode this relates to https://youtu.be/AaIzzBMU-pk Get a free knot with every rope you order at https://hownot2.com/ *some assembly required
Instagram from May 8, 2025
Making the Z3-Fire wheels changeable
Making the Z3-Fire wheels changeable. This opens up a ton of options. It’s fun to see them all out like this. Today’s episode shows a bunch of this behind the scenes work.
Instagram from May 6, 2025
Ever see a team of people pulling through a progress capture
Ever see a team of people pulling through a progress capture? Everyone is worried about desheathing a rope between 4-6kN, but few realize that if you just pull the tail, the teeth are NOT doing anything. The pulley will fully explode if you put enough people on the tail AND the thing you are trying to haul is stuck. 25-26kN for the Edelrid Spoc and the Petzl MicroTraxion. Breaking gear fear! Get your toothed devices at https://hownot2.com/
Instagram from May 2, 2025
What if you grab a rigging plate like this
What if you grab a rigging plate like this? Does it make it stronger? We were able to get 77kn out of a 36kn plate. When could you see this useful? Get gear at https://hownot2.com/
Instagram from Apr 29, 2025
Do you think it would break like this in snow
Do you think it would break like this in snow??? Get gear at https://hownot2.com/
Instagram from Apr 19, 2025
3 narrow vs 3 wide bar tacks
3 narrow vs 3 wide bar tacks. They all broke 14-16kN so does any of it matter? What’s funny is the narrow ones did not break but the wide ones did??? Get all your gear at https://hownot2.com/
Instagram from Apr 18, 2025
This was a webbing anchor in some rafters where it got really hot and really cold for about 13 years
This was a webbing anchor in some rafters where it got really hot and really cold for about 13 years. It broke at 18kN. The red webbing was about the same age but sat in a drawer inside a house and it broke at 25kN. Hot / cold cycles seemed to make that webbing weaker. Replace your soft goods at https://hownot2.com/
Instagram from Apr 17, 2025
How strong is a 4 way sliding X if you doubled up a 240cm dyneema sling before making it
How strong is a 4 way sliding X if you doubled up a 240cm dyneema sling before making it? Super strong enough... or in metric... 110kN. Where would you use a 25,000lbf anchor? Is redundancy even worth having when your safety margin is 20x? Get your gear at https://hownot2.com/
Instagram from Apr 15, 2025
Quick and effortless V-thread setup with a 4 gram magnetic widget created by Nadav from Peak Innovations
Quick and effortless V-thread setup with a 4 gram magnetic widget created by Nadav from Peak Innovations. We carry them at https://hownot2.com/products/magnetic-v-thread-tool
Instagram from Apr 13, 2025
Eye to eye splice in 4mm sk78 Marlow dyneema broke at 17-18kN
Eye to eye splice in 4mm sk78 Marlow dyneema broke at 17-18kN. We have the best prices on Marlow’s dyneema and splicing needles at https://hownot2.com/
Instagram from Apr 11, 2025
Your quickdraws have rubber widgets to make clipping easier
Your quickdraws have rubber widgets to make clipping easier. These flip stops help make your cams easier to clip. We stock all of Avant’s gear at https://hownot2.com/
Instagram from Apr 11, 2025
4mm Edelrid Tagline can be used as a pull cord for rappeling a knot blocked rope, saving you from having to hike an entire 2nd rope
4mm Edelrid Tagline can be used as a pull cord for rappeling a knot blocked rope, saving you from having to hike an entire 2nd rope. You want your pull cord to be grabby and light. Here are the stats on 4mm super static cords 4mm Edelrid Tagline: $1.07 per foot or $240 per 70m. 10g/m or 1.54lbs per 70m 4mm Polyester (PES) cord: $0.28 per foot or $64 per 70m. 16g/m or 2.47lbs per 70m 4mm HMPE: $1.17 per foot or $266 per 70M. 8g/m or 1.23lbs per 70m Get all your tag lines at https://hownot2.com/

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