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House Of Lashes | Particl Company Profile

houseoflashes.com

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House Of Lashes

houseoflashes.com

House Of Lashes is classified primarily as a(n)
Beauty Products
company.
4 years of historical data available

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House Of Lashes Overview

Particl's database contains the following information about House Of Lashes:

Revenue
In the most recent 6 months, House Of Lashes has earned an estimated 1.3M in sales revenue from its e-commerce business.
Monitoring
86 Products · 255 SKUs/Variants
Data since
Mar 13, 2023
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

House Of Lashes's Sales over time

Total earnings of around $1.3M in sales revenue over the last 6 months from its e-commerce business, and over 91K units sold in volume. Just the last full month's sales during Jun 2026 were $218K in revenue.

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Best Selling Product

Of all House Of Lashes products monitored by Particl in the last month, Iconic® is the best selling, at a price of $21. 86 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Iconic®
Iconic®
First seen May 16, 2021
$999K999K sold
Product image for Iconic® Lite
Iconic® Lite
First seen May 16, 2021
$999K999K sold
Product image for HOL® CLEAR Lash Glue
HOL® CLEAR Lash Glue
First seen May 16, 2021
$999K999K sold
Product image for Wing It Mini
Wing It Mini
First seen May 15, 2021
$6.8K418 sold
Product image for HOL® DARK Lash Glue
HOL® DARK Lash Glue
First seen May 16, 2021
$6.5K647 sold
Product image for Iconic® Mini
Iconic® Mini
First seen May 16, 2021
$5.2K315 sold
Product image for Tigress®
Tigress®
First seen Feb 15, 2024
$4.4K268 sold
Product image for Kitty Cat®
Kitty Cat®
First seen Feb 15, 2024
$999K999K sold
Product image for Good Karma®
Good Karma®
First seen Sep 30, 2021
$999K999K sold
Product image for Iconic® Luxe
Iconic® Luxe
First seen May 16, 2021
$999K999K sold

Similar Competitors

Lilly Lashes, Ardell, Ulta Beauty, MAC Cosmetics, Velour, Eylure, and more have been identified as similar to House Of Lashes by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for House Of Lashes based on their promotions, marketing, and Particl's proprietary data. Recently, House Of Lashes has been up to the following:

No significant events detected in the last month

Product Types

Cosmetics is the most common product type of all House Of Lashes products, it made $139K in revenue last month alone.
House Of Lashes operates across broader categories like Personal Care, Handbags, Wallets & Cases, Health Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

72

Company Assets

Particl has collected over 25M promotional assets for companies like House Of Lashes. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Jul 31, 2026
Last Day for Lash Sale: Custom Bundle Offer
POV: You found your new go-to lash ✨ ft. Natalia⁠ ⁠ This style brings full volume with a criss-cross, rounded shape that opens up the eyes for an instant 3D glam effect. Before and after? The transformation speaks for itself. 🖤⁠ ⁠ ⏰ Today is the LAST DAY to grab any 3 Collab lashes + a free glue of your choice for $30 ($46 value). Get your custom bundle before the price goes up tomorrow! ⁠
Instagram from Jul 31, 2026
@camiesses created this Soft, fresh, and effortlessly radiant makeup look.
@camiesses created this Soft, fresh, and effortlessly radiant makeup look. This ethereal blush look features dreamy rosy tones that add the perfect touch of color to the eyes and cheeks for a romantic, glowing finish. Feminine, flattering, and perfect for everything from everyday beauty to special occasions. 💕 @houseoflashes marigold @charlottetilbury pillow talk ipstick @patricktabeauty duo blush @armanibeauty luminous silk foundation @tower28beauty lipgloss @camille_byhairandblush eatherial blush
Instagram from Jul 29, 2026
Blue Hydrangea is where bold meets beautiful. 💙
Blue Hydrangea is where bold meets beautiful. 💙 From soft washes of icy blue to rich navy depth, this palette gives you everything you need to create fresh daytime looks or dramatic evening glam. The buttery, blendable formula makes every shade effortless to apply, while the versatile colors can be used as eyeshadow or liner for endless creativity. Whether you’re adding a subtle pop of color or making a statement, Blue Hydrangea lets your eyes do the talking. 💄 @camiesses @fentybeauty blurring foundation @patricktabeauty duo blush @charlottetilbury lipstick- Kim k @camille_byhairandblush palette- blue hydrangea @houseoflashes - the muse half lash
Instagram from Jul 28, 2026
Soft brown tones, feathered brown lashes, sun-kissed freckles, and skin that still looks like skin 🤎
Soft brown tones, feathered brown lashes, sun-kissed freckles, and skin that still looks like skin 🤎 USING- Skincare @diorbeauty @charlottetilbury Foundation @tomfordbeauty Contour @makeupforever Liquid blush @armanibeauty Blush @diorbeauty Eyeshadow @natashadenona Lashes @houseoflashes #Mocha Eyeliner @inglot_cosmetics Brows @refybeauty Lips @makeupforever @buxomcosmetics . . #makeupartistla #losangeleakeupartist #beverlyhillsmakeupartist
Homepage from Jul 28, 2026
Homepage change from House Of Lashes
Instagram from Jul 27, 2026
Build Your Own Collab Bundle
Gisella Demi, a flared half lash with wispy clusters, designed for the perfect fluttery cat-eye look.⁠ @rebeccaa.ann brings soft pink glam to life in this exclusive style from our Collab Collection 💕⁠ ⁠ Build your own Collab bundle ✨ Choose any 3 Collab lashes + a free glue for $30 ($46 value). Grab yours!
Instagram from Jul 26, 2026
One lash can't do it all 💕 Build your lash wardrobe: soft & fluttery for everyday, sultry cat-eye...
One lash can't do it all 💕 Build your lash wardrobe: soft & fluttery for everyday, sultry cat-eye for date night, bold glam for special occasions. ⁠ Comment below: which one's missing from yours? 👇⁠ ⁠ ✨ Featuring Gisella Demi, Iconic Lite Demi, and Midnight Demi on the beautiful @linndolly
Instagram from Jul 24, 2026
This gorgeous purple eye look was created by @camiesses using the Plum Elegance Palette together ...
This gorgeous purple eye look was created by @camiesses using the Plum Elegance Palette together with some other favorite products. 💜✨ When products work seamlessly together, creating a polished cohesive look has never been easier. @bobbibrown shadow stick @armanibeauty fluid sheer glow enhancer @makeupbymario lip liner @camille_byhairandblush palette in plum elegance @patricktabeauty lipgloss @houseoflashes Boudoir #CamillePalettes #PlumElegance #EverydayGlam #MakeupEssentials #HairAndBlush
Instagram from Jul 24, 2026
Summer Edit Collection Promotion
Meet Jenn, our Founder & CEO ✨ ⁠ ⁠ She built this brand on lashes she genuinely loves wearing, and her summer faves prove it: Gisella Demi, The Flirt, The Sweetie, and Kitty Cat, all locked in with our Bonding Glue.⁠ ⁠ Shop the Team Summer Edit and explore the styles our team reaches for all season ☀️ For her birthday month, Jenn is also gifting you a FREE Siren on orders $25+
Instagram from Jul 23, 2026
How to make your lashes survive every summer event ☀️⁠
How to make your lashes survive every summer event ☀️⁠ ⁠ Beach days, pool parties, weddings... your lashes need to keep up. Here's how to pair Cat Walk with our Bonding Glue & Sealant for a long-wear hold that won't lift or budge, no matter what the day throws at it. ⁠ ⁠ Save this for your next summer event 📌
Instagram from Jul 20, 2026
Introducing the Gold Dust Palette: Versatility for Every Look
Golden, glowing, and effortlessly versatile. ✨ The Gold Dust Palette features rich warm neutrals and luminous golds that take you from soft everyday glam to full evening glam with ease. Use it on the eyes, as a glowing highlight, or even as a soft liner for a polished, radiant finish. One palette, endless possibilities. @camiesses @embryolisse moisturizer @charlottetilbury cream blush @narsissist liquid lipstick @patricktabeauty blush duo @camille_byhairandblush gold dust pallet @tower28beauty lipgloss @houseoflashes Gisella demi
Instagram from Jul 19, 2026
The gorgeous @nnaanzy wearing The Muse from the Daily Collection 💕⁠
The gorgeous @nnaanzy wearing The Muse from the Daily Collection 💕⁠ ⁠ These half lashes are so lightweight you'll forget they're there, and easy enough to apply in minutes. Perfect for vacation, date night, or a sunny day with the girls ☀️
Instagram from Jul 17, 2026
Soft pinks, radiant skin, and the perfect summer glow. A fresh, effortless look you’ll reach for ...
Soft pinks, radiant skin, and the perfect summer glow. A fresh, effortless look you’ll reach for all season long. #SummerMakeup #SoftGlam @camiesses @tartecosmetics shape tape concealer @camille_byhairandblush palette in fairy dust @toofaced born to be foundation @houseoflashes Gisella Demi medium volume + long length @makeupbymario contour stick @patrickta liquid blush @charlottetilbury airbrush setting spray
Instagram from Jul 17, 2026
Half the lash, full eye-maxxing 👁️✨⁠
Half the lash, full eye-maxxing 👁️✨⁠ ⁠ Ft. Gisella Demi, a flared half lash with wispy clusters for that fluttery cat-eye lift 🤍 Reusable, lightweight, and perfect for everyday glam or a night out.
Instagram from Jul 17, 2026
Debate on Lash Preference
The debate has been settled behind closed doors. Now it's time to make it official. 🎬 ⁠ ⁠ Comment down below 👇 Which lash do YOU think takes the crown?
Instagram from Jul 16, 2026
Soft Glam Masterclass Highlights
Because the goal was never to be better than anyone else. It’s to keep growing, & learning! Soft glam from yesterday’s Online Masterclass! Thank you to all the students that joined! Should we host another in August 👀 Model: @christyvane98 Key Products: @houseoflashes in Frisky Use code: ELLIEMUA for $$ off! @shadesbyshan Bride To Be palette @camille_byhairandblush Fairy Dust palette on cheeks & eyes! #seattlemua #makeupbyelllie #seattlecreator #yournextopponentisyouedit #makeupideas
Instagram from Jul 16, 2026
@makeup.by.elllie made Iconic the star of this pink glam moment 💖⁠
@makeup.by.elllie made Iconic the star of this pink glam moment 💖⁠ ⁠ Glamorous, full-volume, and built to last through anything summer throws at it. This is the staple lash we keep coming back to ✨
Instagram from Jul 14, 2026
Bold. Beautiful. Unforgettable. ✨⁠
Bold. Beautiful. Unforgettable. ✨⁠ ⁠ The iconic @ritaora serving pure glam in our Natalia lashes from the Collab Collection 🖤 Because a statement look deserves statement lashes.⁠ ⁠ 💄Glam artistry: @linamourey

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