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Happiest Baby | Particl Company Profile

happiestbaby.com

Logo for happiestbaby.com

Happiest Baby

happiestbaby.com

Happiest Baby is classified primarily as a(n)
Baby & Toddler
company.
3 years of historical data available

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Happiest Baby Overview

Particl's database contains the following information about Happiest Baby:

Revenue
In the most recent 6 months, Happiest Baby has earned an estimated 13M in sales revenue from its e-commerce business.
Monitoring
46 Products · 324 SKUs/Variants
Data since
Mar 23, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Emails
Dataset
Online

Happiest Baby's Sales over time

Total earnings of around $13M in sales revenue last month from its e-commerce business, and over 94K units sold in volume.

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Best Selling Product

Of all Happiest Baby products monitored by Particl in the last month, Snoo Smart Sleeper Bassinet is the best selling, at a price of $1186.5. 46 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Snoo Smart Sleeper Bassinet
Snoo Smart Sleeper Bassinet
First seen Mar 23, 2022 ·
$999K999K sold
Product image for 100% Organic Snoo Sleep Sack
100% Organic Snoo Sleep Sack
First seen Mar 23, 2022 ·
$999K999K sold
Product image for Sleepea® 5-Second Baby Swaddle
Sleepea® 5-Second Baby Swaddle
First seen Mar 23, 2022 ·
$999K999K sold
Product image for Reconditioning Fee
Reconditioning Fee
First seen Mar 23, 2022 ·
$34K337 sold
Product image for Replacement Security Deposit $500
Replacement Security Deposit $500
First seen Mar 23, 2022 ·
$20K40 sold
Product image for 100% Organic Cotton Snoo Baby Bassinet Fitted Sheet
100% Organic Cotton Snoo Baby Bassinet Fitted Sheet
First seen Mar 23, 2022 ·
$16K908 sold
Product image for 100% Organic SNOO Sleep Comforter Sack
100% Organic SNOO Sleep Comforter Sack
First seen Jan 25, 2023 ·
$15K407 sold
Product image for Snoo Leg Lifters
Snoo Leg Lifters
First seen Mar 23, 2022 ·
$999K999K sold
Product image for Organic Bassinet Sheets 3 Pack
Organic Bassinet Sheets 3 Pack
First seen Mar 23, 2022 ·
$999K999K sold
Product image for Replacement Waterproof Mattress Cover
Replacement Waterproof Mattress Cover
First seen Mar 23, 2022 ·
$999K999K sold

Similar Competitors

Munchkin, Mattel, Graco, 4moms, BabyBjörn AB, Nanit, and more have been identified as similar to Happiest Baby by Particl, based on the types of products they sell, and their online presence.

Product Types

Baby Sleep Furniture is the most common product type of all Happiest Baby products, it made $1.2M in revenue last month alone.
Happiest Baby operates across broader categories like Baby & Toddler Furniture, Swaddling & Receiving Blankets, Linens & Bedding, and more that Particl classifies. Product types are broken down further in the Particl app.

Baby Sleep Furniture

Swaddling Blankets

Baby Sleep Health

8

3

3

Company Assets

Particl has collected over 25M promotional assets for companies like Happiest Baby. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from Happiest Baby
Instagram from May 7, 2025
Prioritizing mothers' emotional, mental, and physical health lays the strongest foundation for children’s growth, resilience, and emotional security ❤️ It’s not just self-care; it’s generational care
Prioritizing mothers' emotional, mental, and physical health lays the strongest foundation for children’s growth, resilience, and emotional security ❤️ It’s not just self-care; it’s generational care. Let’s break the stigma, offer support, and start every conversation about children's mental health by asking: How is Mom doing?
Instagram from May 7, 2025
Working from home with a newborn just got a little easier 🙌 With our SNOO Employee Benefit Program, companies can provide FREE SNOO Rentals to their new-parent employees to help them get more sleep and stay productive when on the clock
Working from home with a newborn just got a little easier 🙌 With our SNOO Employee Benefit Program, companies can provide FREE SNOO Rentals to their new-parent employees to help them get more sleep and stay productive when on the clock. Refer your employer to add SNOO as a benefit, and you may be eligible for an up to $5,000 Visa gift card 🎉 ➡️ Swipe to learn more, then head to the 🔗 in bio to submit your company info today!
Instagram from May 6, 2025
Every day, nurses go above and beyond to care for the tiniest, most vulnerable patients 💙 In NICUs and pediatric units across the country, incredible nurses like Melinda Pariser-Schmidt are using SNOO to help babies experiencing NAS get the
Every day, nurses go above and beyond to care for the tiniest, most vulnerable patients 💙 In NICUs and pediatric units across the country, incredible nurses like Melinda Pariser-Schmidt are using SNOO to help babies experiencing NAS get the soothing comfort and safe sleep they so need. 🤍 To the nurses caring for these little fighters as they rest, heal, and grow: we see you and thank you. Happy #NationalNursesWeek!
Email from May 6, 2025
Mothers Day Sale Notification - 30% Off Everything!
Mothers Day Sale Notification - 30% Off Everything!
Instagram from May 5, 2025
This Mother’s Day, we’re celebrating the love, care, and around-the-clock devotion it takes to welcome a new baby into the world 🥰

To make those early days a little easier (and a lot cozier), we’re giving 3 lucky winners a bundle of baby m
This Mother’s Day, we’re celebrating the love, care, and around-the-clock devotion it takes to welcome a new baby into the world 🥰 To make those early days a little easier (and a lot cozier), we’re giving 3 lucky winners a bundle of baby must-haves designed for comfort and calm: ☺️ 3 Sleepea Swaddles for safer, snugger sleep 🧸 A sweet & snuggly SNOObear with soothing white noise for naps on the go ☁️🌈 A SNOObie to bring lullabies, soothing sounds, and a rainbow of lights to your nursery Whether you're expecting, just starting the journey, or shopping for someone who is, this bundle is the perfect baby starter kit this Mother’s Day! Here’s how to enter: 1. Make sure you’re following @happiest_baby 2. Like this post 3. Tag a friend in the comments Good luck! Open to US residents only, 18+. Entries close May 6th 11:59 pm PST. One entry per person. The winners will be chosen at random and contacted via Instagram Direct Message. Not endorsed by or associated with Instagram. Tap the link in bio for full rules.
Instagram from May 5, 2025
Maternal mental health matters ❤️ Did you know that as many as 1 in 5 new mothers experience some type of perinatal mood and anxiety disorder
Maternal mental health matters ❤️ Did you know that as many as 1 in 5 new mothers experience some type of perinatal mood and anxiety disorder? You deserve help and don't have to navigate this alone. Tap the link in our bio for mental health resources ✨ 🎨 @brooklyn_rabbit via @postpartumstress
Instagram from May 4, 2025
The cutest little Baby Yoda in your feed
The cutest little Baby Yoda in your feed. Happy #StarWarsDay ✨🪐 🎥 @elise_robinson
Instagram from May 3, 2025
🎉 It's #AAPIHeritageMonth, and we're thrilled to spotlight some amazing AAPI-owned brands
🎉 It's #AAPIHeritageMonth, and we're thrilled to spotlight some amazing AAPI-owned brands! From cool kids' apparel to fun toys and delicious treats, we've put together a list of places to shop for the whole family. Swipe ➡️ to explore these incredible brands!
Instagram from May 2, 2025
Seasonal produce is a win-win for both nutrition and taste 🍊 Expand your little one's palate with fresh fruits and veggies ✅ Save this for your next grocery run & check the 🔗 in bio for tips on incorporating yummy produce into your baby's m
Seasonal produce is a win-win for both nutrition and taste 🍊 Expand your little one's palate with fresh fruits and veggies ✅ Save this for your next grocery run & check the 🔗 in bio for tips on incorporating yummy produce into your baby's meals.
Instagram from May 2, 2025
May brings a shower of blooms, sunny skies, and little ones destined for greatness 🌷☀️ Explore these fun May facts and see what makes your May baby truly one-of-a-kind
May brings a shower of blooms, sunny skies, and little ones destined for greatness 🌷☀️ Explore these fun May facts and see what makes your May baby truly one-of-a-kind!
Instagram from May 1, 2025
We’re celebrating Zenith’s launch with a giveaway for our earliest supporters
We’re celebrating Zenith’s launch with a giveaway for our earliest supporters! We’re thrilled to team up with @profemilyoster, @happiest_baby, and @get_nanit to bring *3* lucky winners a special Mother’s Day gift bundle themed with what we aspire all moms to have – evidence and information easily available, practical support, and a little well-deserved luxury: - Zenith Gift Bundle - which includes an Artipoppe carrier and Hatch-to-hospital box - 1 Year ParentData subscription - $300 Happiest Baby gift card - Nanit Pro Baby Monitor with Floor Stand To enter: 1️⃣ Like this post 2️⃣ Follow all four accounts - @thezenithhealth, @profemilyoster, @happiest_baby, and @get_nanit Earn bonus entries by: ▪️+3 entries: Signing up to try Pearl via the link in @thezenithhealth ‘s bio ▪️+1 entry: Tagging your biggest pregnancy supporter in the comments, or commenting with the weirdest thing you Googled during pregnancy ▪️+1 entry: Re-share this post to your Story and tag @thezenithhealth @profemilyoster @happiest_baby @get_nanit Giveaway ends 5/11 at 4:59PM ET. Winners will be selected at random and notified via DM or email on 5/11. Open to U.S. residents, 18+ only. No purchase necessary. Three winners will each receive one prize bundle. Not endorsed by or affiliated with Instagram. #askpearl #pregnancyevidenceproject #pregnant #giveaway #newmom #pregnancy #pregnancyjourney #mothersday #expectingmom
Instagram from Apr 30, 2025
🎤 And that's a mic-drop from Kylie Kelce for all the c-section parents out there
🎤 And that's a mic-drop from Kylie Kelce for all the c-section parents out there! You’ve done something incredible—now it’s time to rest, recover, and bond with your baby ❤️
Instagram from Apr 28, 2025
It's #WorldImmunizationWeek
It's #WorldImmunizationWeek! This cheat sheet sums up the vaccine schedule recommended by the American Academy of Pediatrics and Centers for Disease Control & Prevention. 🔖 Save this post to keep your little one on track and tap the 🔗 in our bio for the full details. We always recommend speaking with your pediatrician if you have questions about keeping your little one safe from harmful illnesses!

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