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GORUCK | Particl Company Profile

goruck.com

Logo for goruck.com

GORUCK

goruck.com

GORUCK is classified primarily as a(n)
Sporting Goods
company.
5 years of historical data available

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GORUCK Overview

Particl's database contains the following information about GORUCK:

Revenue
In the most recent 6 months, GORUCK has earned an estimated 15M in sales revenue from its e-commerce business.
Monitoring
324 Products · 3.1K SKUs/Variants
Data since
May 15, 2021
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Emails
Homepages
Instagram posts
Dataset
Online

GORUCK's Sales over time

Total earnings of around $15M in sales revenue over the last 6 months from its e-commerce business, and over 188K units sold in volume. Just the last full month's sales during Jun 2026 were $2.9M in revenue.

A primary line with lower and upper confidence bounds.

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Best Selling Product

Of all GORUCK products monitored by Particl in the last month, Rucker 4.0 (Reserve) is the best selling, at a price of $256.11. 324 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Rucker 4.0 (Reserve)
Rucker 4.0 (Reserve)
First seen Feb 12, 2022 ·
$999K999K sold
Product image for Ruck Plates (Standard)
Ruck Plates (Standard)
First seen May 15, 2021 ·
$999K999K sold
Product image for Ruck Plate Carrier 3.0
Ruck Plate Carrier 3.0
First seen May 15, 2021 ·
$999K999K sold
Product image for Gr1 - Usa
Gr1 - Usa
First seen May 15, 2021 ·
$175K538 sold
Product image for Training Weight Vest
Training Weight Vest
First seen May 15, 2021 ·
$174K892 sold
Product image for GR2 - Cordura
GR2 - Cordura
First seen May 31, 2024 ·
$104K276 sold
Product image for MACV-2 - High Top - Coyote
MACV-2 - High Top - Coyote
First seen Jun 7, 2023 ·
$92K528 sold
Product image for Mackall - Forged Iron + Chiseled Stone + Gum
Mackall - Forged Iron + Chiseled Stone + Gum
First seen Apr 23, 2024 ·
$999K999K sold
Product image for GR1 USA x Carryology - Berserker Viking
GR1 USA x Carryology - Berserker Viking
First seen May 1, 2025 ·
$999K999K sold
Product image for Sandbags 2.0
Sandbags 2.0
First seen May 15, 2021 ·
$999K999K sold

Similar Competitors

London Bridge Trading Inc, TacticalGear.com, 5.11 Tactical, and more have been identified as similar to GORUCK by Particl, based on the types of products they sell, and their online presence.

Product Types

Camping & Hiking is the most common product type of all GORUCK products, it made $876K in revenue last month alone.
GORUCK operates across broader categories like Shoes, Outdoor Recreation, Backpacks, and more that Particl classifies. Product types are broken down further in the Particl app.

Athletic Shoes

Tops

Camping & Hiking

Bottoms

Outerwear

Hats

Adventure Racing

Boots

Casual Backpacks

Underwear & Socks

Exercise Weights

Travel Organizers

Laptop Backpacks

Belts

Travel Backpacks

65

37

26

18

13

10

10

9

9

9

8

6

5

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like GORUCK. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Email from Jul 30, 2026
GORUCK September Updates and Commemorative Shirt Preorder
GORUCK September Updates and Commemorative Shirt Preorder
Homepage from Jul 30, 2026
Homepage change from GORUCK
Email from Jul 29, 2026
Breathe and Train with GORUCKs Curved Ruck Plates
Breathe and Train with GORUCKs Curved Ruck Plates
Email from Jul 24, 2026
GORUCK Back to School Patch Contest Email
GORUCK Back to School Patch Contest Email
Email from Jul 23, 2026
Last Chance for X-Mas in July Sale at GORUCK
Last Chance for X-Mas in July Sale at GORUCK
Email from Jul 22, 2026
Last Call for Summer Sale: X-MAS IN JULY
Last Call for Summer Sale: X-MAS IN JULY
Email from Jul 20, 2026
GORUCK Summer Gear Launch Email
GORUCK Summer Gear Launch Email
Homepage from Jul 17, 2026
Homepage change from GORUCK
Instagram from Jul 16, 2026
Upcoming Mountain Race Event Announcement
. See you soon @stowemt ⛰️ 📆 September 5th 📍 Mount Mansfield, Stowe Mountian 🔗 Register with link in bio #hybridfitness #vtfitness #concept2 #goruck #mountainrace
Email from Jul 16, 2026
GORUCK: The Ultimate School Backpack Collection
GORUCK: The Ultimate School Backpack Collection
Instagram from Jul 16, 2026
Let my people watch soccer.
Let my people watch soccer.
Homepage from Jul 16, 2026
X-MAS IN JULY Promotional Sale
Homepage change from GORUCK
Instagram from Jul 15, 2026
Tab-Ruck-Yomp Workout - Zones
Tab-Ruck-Yomp Workout - Zones - Total Time: 75 minutes* Load: 18kg rucksack + water* Focus: Extended duration at Z2-Z3 with a single sustained Z4 effort in the middle, the long burn tests whether the aerobic base built in shorter sessions holds up over a longer time domain. The Z4 block in the middle is not a spike, it is a sustained effort that must be maintained for 12 minutes on already-loaded legs, then return to Z2 and hold it for a further 20 minutes. Warm Up (0–10 min): Easy tab - target Z1 - nasal breathing, long easy warm up given the session duration Z2 Base Block (10-30 min) - 20 minutes: Tab - Ruck - target Z2 - Nasal breathing throughout. The first 20 minutes should feel controlled and sustainable. If HR is sitting at the top of Z2 already, the pace is too high, reduce it now before the Z4 block arrives. Z3 Bridge (30-36 min) - 6 minutes: Increase pace - target Z3 This is a bridge between the Z2 base and the Z4 block, do not skip it, do not rush through it. Let the HR climb naturally into Z3 and hold it for the full 6 minutes before stepping up. Z4 Sustained Block (36-48 min) - 12 minutes: Push into Z4 - and hold it for 12 minutes This is the hardest block of the session. The legs have 26 minutes of loaded work in them already. The breathing will be laboured. Hold the zone, if HR climbs above Z4, reduce pace, do not accept Z5 in this block. If terrain is flat and HR will not reach Z4 naturally, use 10 burpees (daysack off) at the start of the block to spike it in. Z3 Descent (48-54 min) - 6 minutes: Reduce pace - target Z3 Mirror the Z3 bridge on the way down, do not drop straight to Z2, step down through Z3 first Z2 Return Block (54-70 min) - 16 minutes: Return to Z2 This is the defining block of the session. After 44 minutes of loaded work including a 12-minute Z4 effort, must now hold Z2 for 16 minutes. The pace will be slow. The HR will want to drift. Hold the zone. Cool Down (70-75 min): Easy walk -target Z1 ** Loaded March / Workout / scale accordingly/ use your own HR/zones/effort/weight.
Instagram from Jul 15, 2026
GORUCK Takeover and Superhuman Games Announcement
Bristol @goruck Takeover led by the one and only @made.x.m the day before our @superhuman_games event. #EpicAdventures #EpicTrailSeries #Rucking #GORUCK #superhumangames
Instagram from Jul 14, 2026
RUCK OR DIE Community Event in NYC
It’s time to throw myself back into the fire. It’s been too long. —jason RUCK OR DIE To do things most will never understand. We are the crazy ones, the rebels and the renegades, the patron saints of non-conformity hell bent on charting our own course, come what may. Expect the human spirit to burn brightly. Expect grit and soul. Expect to meet people willing to show up for this kind of thing. Expect 5 miles or 12, it doesn’t matter. To lead is to serve: nothing more, nothing less. Your Cadre and humble servant will not only guide you on a tour of your city, he will also ruck shoulder to shoulder with you and partake in the Good Livin’ when the time comes. Cold beers, blood sweat tears and camaraderie all await. But first, RUCK OR DIE. 001 NYC - Saturday, July 25th 0100 Hours MORE CITIES AND DATES COMING SOON-ISH.

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