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Tech 🤝 Performance @rob_machado @nickmarshall3 Rob’s all-new Groove is a high-performance shortboard shape built in our best-selling Helium Technology. Our proprietary Helium Technology is light and lively underfoot: your ideal choice for generating speed in weak, everyday waves. A stringerless 1.0 lb EPS foam core with flex controlled at the rails made from Paulownia and Balsa wood, running the complete length from nose to tail. Learn more about the Groove through our link in bio, or throw one under your arm today at your local surf shop. #FunByDesign

A fin template with progressive flex. @rob_machado Swipe for a closer look at the Machado Groove Fin Set designed by @rob_machado specifically for his all-new high-performance shortboard, the Groove in Helium Technology. Rob took special care with this fin’s construction, wanting to create a technically progressive flex throughout the template. Because of the various carbon and bamboo layups, the leading edge is stiffer while the trailing edge has more flex. This provides spring and liveliness out of every turn, while maintaining the immediate response and drive required for high-performance surfing. While this template was designed for the Groove, Rob suggests giving it a try in any of your favorite performance thruster shapes. Watch the full video through our link in bio, and head to your local surf shop to grab your set today. #FunByDesign

@rob_machado’s newest performance thruster fin set. Introducing the Machado Groove Fin Set designed by @rob_machado specifically for his all-new high-performance shortboard, the Groove in Helium Technology. Rob took special care with this fin’s construction, wanting to create a technically progressive flex throughout the template. Because of the various carbon layups in combination with the bamboo core, the leading edge is stiffer while the trailing edge has more flex. This provides spring and liveliness out of every turn, while maintaining the immediate response and drive required for high-performance surfing. While this template was designed for the Groove, Rob suggests giving it a try in any of your favorite performance thruster shapes. Watch the full video through our link in bio, and head to your local surf shop to grab your set today. #FunByDesign

A rocker profile and tail template for high-performance surfing. @rob_machado Swipe for a closer look at the all-new Groove in Helium Technology designed by Rob Machado—the California style icon’s most responsive high-performance board he’s ever shaped. Featuring more tail rocker than most of Rob’s designs, the combination of this enhanced tail rocker and tail template promotes high-performance surfing: go square off the bottom, to go square off the lip. Similarly, the Groove has an elevated nose rocker in comparison to Rob’s groveler and hybrid designs to help you come down tight off the lip without catching the nose of your surfboard. Tap into our link in bio to watch the full video to learn more, available today at your local surf shop. #FunByDesign

Turning back to the world of high-performance. @rob_machado “𝗧𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗹𝗼𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗴𝗼 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗵𝘆𝗯𝗿𝗶𝗱 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝘀𝘂𝗿𝗳𝗯𝗼𝗮𝗿𝗱𝘀 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗿𝗲𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗲 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗵𝗮𝗿𝗱 𝗮𝗻𝗱 𝗽𝗶𝘃𝗼𝘁 𝗮𝗻𝗱 𝗴𝗼 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝘂𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗹𝗶𝗽. 𝗪𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝘁𝗮𝗶𝗹 𝗿𝗼𝗰𝗸𝗲𝗿 𝗮𝗻𝗱 𝘁𝗮𝗶𝗹 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗜’𝗺 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗴𝗼𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗴𝗼 𝘀𝗾𝘂𝗮𝗿𝗲 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗮𝗻𝗱 𝗴𝗼 𝗯𝗮𝗰𝗸 𝘀𝗾𝘂𝗮𝗿𝗲 𝘂𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗹𝗶𝗽. 𝗪𝗵𝗶𝗰𝗵 𝗶𝘀 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴.” – @rob_machado The Groove in Helium Technology has more rocker than Rob’s typical grovelers and hybrids, and this increased tail and nose rocker allows you to stay tight in the pocket and arc of a hollow wave. Pair with the Machado Groove Fin Set specifically designed for this shape, engineered with a progressive flex profile. Tap into our link in bio to watch the full video, and head to your local surf shop to check one out today. #FunByDesign

Speed 🤝 Control @rob_machado Introducing the Groove in Helium Technology by @rob_machado. Known for his grovelers and hybrids, Rob’s venturing back into the world of being able to come square off the bottom and go square off the lip, what everyone calls ‘high-performance surfing.’ With this shape’s tail rocker, nose rocker and tail template, the Groove wants to be tight in the pocket of punchy, hollow waves. All surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. Pair with the Machado Groove Fin Set specifically designed for this shape, engineered with a progressive flex profile. Tap into our link in bio to watch the full video, and head to your local surf shop to check one out today. #FunByDesign

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The most responsive, high-performance board @rob_machado’s ever designed. Introducing the Groove in Helium Technology by @rob_machado. Known for his grovelers and hybrids, Rob’s venturing back into the world of being able to come square off the bottom and go square off the lip, what everyone calls ‘high-performance surfing.’ With this shape’s tail rocker, nose rocker and tail template, the Groove wants to be tight in the pocket of punchy, hollow waves. All surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. Pair with the Machado Groove Fin Set specifically designed for this shape, engineered with a progressive flex profile. Tap into our link in bio to watch the full video, and head to your local surf shop to check one out today. #FunByDesign

Square off the bottom, square off the lip. @rob_machado Available everywhere on 03.13.25. #FunByDesign

Your first glimpse of 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗼𝗼𝗻. @rob_machado’s all-new Groove model is featured in @chrisbenchetler’s upcoming film project shot at @kswaveco Surf Ranch dropping later this fall, 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗼𝗼𝗻. The behind-the-scenes project of 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗼𝗼𝗻, 𝗦𝗵𝗶𝗽 𝗼𝗳 𝗙𝗼𝗼𝗹𝘀: 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟰 is now playing through our link in bio. Tap in to watch. 𝗦𝗵𝗶𝗽 𝗼𝗳 𝗙𝗼𝗼𝗹𝘀 takes the viewer behind the camera for backstage-access into the creativity, chaos and ingenuity that went into making 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗼𝗼𝗻. Follow along with the cast and crew as they collaborate on this ambitious film project with weekly episode drops. 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗼𝗼𝗻 is a unique cinematic vision from @chrisbenchetler featuring the world’s greatest action sports athletes in a host of surreal and otherworldly environments, set to the timeless music of the Grateful Dead. #FunByDesign

Subscribers: check your inbox/messages. 📩 Watch 𝗦𝗵𝗶𝗽 𝗼𝗳 𝗙𝗼𝗼𝗹𝘀: 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟰 now playing through our link in bio, featuring @rob_machado’s first R&D session on the Groove. Available everywhere on 03.13.25. #FunByDesign

The right longboard for the job. @taylorjensentj Swipe for a closer look at the 4x World Longboard Champion’s range of longboards: The Gem, TJ Pro, Singleton, TJ Pro V, and Special T, all serving a specific purpose in Taylor’s quiver. 𝗧𝗵𝗲 𝗚𝗲𝗺 designed by @dan__mann is Taylor’s ‘one board in the trunk’ option for longboarders who want both trim and turns—an intriguing intersection of shortboard style concaves with a longboard style outline, with the same fin placements that Taylor likes in all of his boards. The 𝗧𝗝 𝗣𝗿𝗼 is the 4x World Longboard Champion’s go-to shape for competition, designed by @dan__mann. Slightly aggressive bottom contours and some kick in the tail, the TJ Pro will go vertical will still maximizing the fun of cruising on a longer board. The 𝗦𝗶𝗻𝗴𝗹𝗲𝘁𝗼𝗻 is a collaboration between Icons of Foam Shaping Champion @sk_shape and Taylor Jensen. This modern nose rider features a wide single concave nose and a tucked hard edge square tail, allowing you to ‘Hang 10’ like a pro without compromising on the agility and ease of owning a lighter longboard. The wide point adds stability on the tip while that tucked hard edge in the tail makes accelerating off the bottom and cutting back easy. The 𝗧𝗝 𝗣𝗿𝗼 𝗩 is Taylor’s longboard designed to excel in everyday conditions, designed by @dan__mann. Tweaked from the TJ Pro, this shape has a lower rocker profile to make paddling and skating across soft flat sections easy, and a wider nose for more stability on the tip. The squash tail and added spiral V out the tail allows for more release and makes it easier to lean into tighter turns and feel loose underfoot. The 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗧 designed by @dan__mann is Taylor’s traditional longboard model, taking cues from the past. Designed for California breach breaks and softer waves, this shape is a great balance of ease-of-wave-catching and ease-of-ride, that offers a traditional feel with more performance underfoot. Available today at your local surf shop. #FunByDesign

The closest thing @rob_machado has ever shaped to a high-performance shortboard. Subscribers will be the first to know, sign up through the link in our bio for Early Access. #FunByDesign

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