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Firewire - AU | Particl Company Profile

firewiresurfboards.com

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Firewire - AU

firewiresurfboards.com

Firewire - AU is classified primarily as a(n)
Sporting Goods
company.
a year of historical data available

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Firewire - AU Overview

Particl's database contains the following information about Firewire - AU:

Revenue
In the most recent 6 months, Firewire - AU has earned an estimated 3.5M in sales revenue from its e-commerce business.
Monitoring
65 Products ยท 452 SKUs/Variants
Data since
May 11, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Firewire - AU's Sales over time

Total earnings of around $3.5M in sales revenue last month from its e-commerce business, and over 8.7K units sold in volume.

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Best Selling Product

Of all Firewire - AU products monitored by Particl in the last month, Groove is the best selling, at a price of $894.55. 65 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Groove
Groove
First seen Mar 7, 2025
$999K999K sold
Product image for Machadocado
Machadocado
First seen Oct 22, 2024
$999K999K sold
Product image for Boss Up
Boss Up
First seen May 6, 2024
$999K999K sold
Product image for S Boss
S Boss
First seen May 7, 2024
$27K29 sold
Product image for Special T
Special T
First seen May 6, 2024
$24K20 sold
Product image for The Gem
The Gem
First seen May 6, 2024
$23K19 sold
Product image for Long Rider
Long Rider
First seen Oct 24, 2024
$21K21 sold
Product image for Seaside & Beyond
Seaside & Beyond
First seen May 7, 2024
$999K999K sold
Product image for Sweet Potato
Sweet Potato
First seen May 7, 2024
$999K999K sold
Product image for Mashup
Mashup
First seen May 8, 2024
$999K999K sold

Similar Competitors

Billabong, Channel Islands Surfboards, Rip Curl, and more have been identified as similar to Firewire - AU by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Firewire - AU based on their promotions, marketing, and Particl's proprietary data. Recently, Firewire - AU has been up to the following:

No significant events detected in the last month

Product Types

Water Sports is the most common product type of all Firewire - AU products, it made $454K in revenue last month alone.
Firewire - AU operates across broader categories like Outdoor Recreation, Luggage Accessories, Clothing, and more that Particl classifies. Product types are broken down further in the Particl app.

Water Sports

Tops

56

3

Company Assets

Particl has collected over 25M promotional assets for companies like Firewire - AU. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from Mar 27, 2025
Homepage Featuring New Groove Products
Homepage change from Firewire - AU
Homepage from Mar 20, 2025
Homepage Announcement for Groove Surfboard
Homepage change from Firewire - AU
Instagram from Mar 19, 2025
Tech ๐Ÿค Performance @rob_machado @nickmarshall3 

Robโ€™s all-new Groove is a high-performance shortboard shape built in our best-selling Helium Technology
Tech ๐Ÿค Performance @rob_machado @nickmarshall3 Robโ€™s all-new Groove is a high-performance shortboard shape built in our best-selling Helium Technology. Our proprietary Helium Technology is light and lively underfoot: your ideal choice for generating speed in weak, everyday waves. A stringerless 1.0 lb EPS foam core with flex controlled at the rails made from Paulownia and Balsa wood, running the complete length from nose to tail. Learn more about the Groove through our link in bio, or throw one under your arm today at your local surf shop. #FunByDesign
Instagram from Mar 18, 2025
A fin template with progressive flex
A fin template with progressive flex. @rob_machado Swipe for a closer look at the Machado Groove Fin Set designed by @rob_machado specifically for his all-new high-performance shortboard, the Groove in Helium Technology. Rob took special care with this finโ€™s construction, wanting to create a technically progressive flex throughout the template. Because of the various carbon and bamboo layups, the leading edge is stiffer while the trailing edge has more flex. This provides spring and liveliness out of every turn, while maintaining the immediate response and drive required for high-performance surfing. While this template was designed for the Groove, Rob suggests giving it a try in any of your favorite performance thruster shapes. Watch the full video through our link in bio, and head to your local surf shop to grab your set today. #FunByDesign
Instagram from Mar 17, 2025
@rob_machadoโ€™s newest performance thruster fin set
@rob_machadoโ€™s newest performance thruster fin set. Introducing the Machado Groove Fin Set designed by @rob_machado specifically for his all-new high-performance shortboard, the Groove in Helium Technology. Rob took special care with this finโ€™s construction, wanting to create a technically progressive flex throughout the template. Because of the various carbon layups in combination with the bamboo core, the leading edge is stiffer while the trailing edge has more flex. This provides spring and liveliness out of every turn, while maintaining the immediate response and drive required for high-performance surfing. While this template was designed for the Groove, Rob suggests giving it a try in any of your favorite performance thruster shapes. Watch the full video through our link in bio, and head to your local surf shop to grab your set today. #FunByDesign
Instagram from Mar 16, 2025
A rocker profile and tail template for high-performance surfing
A rocker profile and tail template for high-performance surfing. @rob_machado Swipe for a closer look at the all-new Groove in Helium Technology designed by Rob Machadoโ€”the California style iconโ€™s most responsive high-performance board heโ€™s ever shaped. Featuring more tail rocker than most of Robโ€™s designs, the combination of this enhanced tail rocker and tail template promotes high-performance surfing: go square off the bottom, to go square off the lip. Similarly, the Groove has an elevated nose rocker in comparison to Robโ€™s groveler and hybrid designs to help you come down tight off the lip without catching the nose of your surfboard. Tap into our link in bio to watch the full video to learn more, available today at your local surf shop. #FunByDesign
Instagram from Mar 15, 2025
Turning back to the world of high-performance
Turning back to the world of high-performance. @rob_machado โ€œ๐—ง๐—ต๐—ฒ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚ ๐—น๐—ผ๐˜€๐—ฒ ๐˜„๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ด๐—ผ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ต๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ผ๐—ณ ๐˜€๐˜‚๐—ฟ๐—ณ๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ผ๐—ณ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ผ๐˜๐˜๐—ผ๐—บ ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ถ๐˜ƒ๐—ผ๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ด๐—ผ ๐˜€๐˜๐—ฟ๐—ฎ๐—ถ๐—ด๐—ต๐˜ ๐˜‚๐—ฝ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—น๐—ถ๐—ฝ. ๐—ช๐—ถ๐˜๐—ต ๐˜๐—ต๐—ถ๐˜€ ๐˜๐—ฎ๐—ถ๐—น ๐—ฟ๐—ผ๐—ฐ๐—ธ๐—ฒ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฎ๐—ถ๐—น ๐˜๐—ฒ๐—บ๐—ฝ๐—น๐—ฎ๐˜๐—ฒ ๐—œโ€™๐—บ ๐—ธ๐—ถ๐—ป๐—ฑ ๐—ผ๐—ณ ๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐˜๐—ผ ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ผ๐—ณ ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ผ ๐—ด๐—ผ ๐˜€๐—พ๐˜‚๐—ฎ๐—ฟ๐—ฒ ๐—ผ๐—ณ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ผ๐˜๐˜๐—ผ๐—บ ๐—ฎ๐—ป๐—ฑ ๐—ด๐—ผ ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐˜€๐—พ๐˜‚๐—ฎ๐—ฟ๐—ฒ ๐˜‚๐—ฝ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—น๐—ถ๐—ฝ. ๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—ถ๐˜€ ๐—ธ๐—ถ๐—ป๐—ฑ ๐—ผ๐—ณ ๐—ฒ๐˜…๐—ฐ๐—ถ๐˜๐—ถ๐—ป๐—ด.โ€ โ€“ @rob_machado The Groove in Helium Technology has more rocker than Robโ€™s typical grovelers and hybrids, and this increased tail and nose rocker allows you to stay tight in the pocket and arc of a hollow wave. Pair with the Machado Groove Fin Set specifically designed for this shape, engineered with a progressive flex profile. Tap into our link in bio to watch the full video, and head to your local surf shop to check one out today. #FunByDesign
Instagram from Mar 14, 2025
Speed ๐Ÿค Control @rob_machado

Introducing the Groove in Helium Technology by @rob_machado
Speed ๐Ÿค Control @rob_machado Introducing the Groove in Helium Technology by @rob_machado. Known for his grovelers and hybrids, Robโ€™s venturing back into the world of being able to come square off the bottom and go square off the lip, what everyone calls โ€˜high-performance surfing.โ€™ With this shapeโ€™s tail rocker, nose rocker and tail template, the Groove wants to be tight in the pocket of punchy, hollow waves. All surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. Pair with the Machado Groove Fin Set specifically designed for this shape, engineered with a progressive flex profile. Tap into our link in bio to watch the full video, and head to your local surf shop to check one out today. #FunByDesign
Homepage from Mar 14, 2025
Homepage Featuring New Product: Groove Machado
Homepage change from Firewire - AU
Instagram from Mar 13, 2025
The most responsive, high-performance board @rob_machadoโ€™s ever designed
The most responsive, high-performance board @rob_machadoโ€™s ever designed. Introducing the Groove in Helium Technology by @rob_machado. Known for his grovelers and hybrids, Robโ€™s venturing back into the world of being able to come square off the bottom and go square off the lip, what everyone calls โ€˜high-performance surfing.โ€™ With this shapeโ€™s tail rocker, nose rocker and tail template, the Groove wants to be tight in the pocket of punchy, hollow waves. All surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. Pair with the Machado Groove Fin Set specifically designed for this shape, engineered with a progressive flex profile. Tap into our link in bio to watch the full video, and head to your local surf shop to check one out today. #FunByDesign
Instagram from Mar 10, 2025
Square off the bottom, square off the lip
Square off the bottom, square off the lip. @rob_machado Available everywhere on 03.13.25. #FunByDesign
Instagram from Mar 8, 2025
Your first glimpse of ๐— ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ถ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐— ๐—ผ๐—ผ๐—ป
Your first glimpse of ๐— ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ถ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐— ๐—ผ๐—ผ๐—ป. @rob_machadoโ€™s all-new Groove model is featured in @chrisbenchetlerโ€™s upcoming film project shot at @kswaveco Surf Ranch dropping later this fall, ๐— ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ถ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐— ๐—ผ๐—ผ๐—ป. The behind-the-scenes project of ๐— ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ถ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐— ๐—ผ๐—ผ๐—ป, ๐—ฆ๐—ต๐—ถ๐—ฝ ๐—ผ๐—ณ ๐—™๐—ผ๐—ผ๐—น๐˜€: ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿฐ is now playing through our link in bio. Tap in to watch. ๐—ฆ๐—ต๐—ถ๐—ฝ ๐—ผ๐—ณ ๐—™๐—ผ๐—ผ๐—น๐˜€ takes the viewer behind the camera for backstage-access into the creativity, chaos and ingenuity that went into making ๐— ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ถ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐— ๐—ผ๐—ผ๐—ป. Follow along with the cast and crew as they collaborate on this ambitious film project with weekly episode drops. ๐— ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ถ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐— ๐—ผ๐—ผ๐—ป is a unique cinematic vision from @chrisbenchetler featuring the worldโ€™s greatest action sports athletes in a host of surreal and otherworldly environments, set to the timeless music of the Grateful Dead. #FunByDesign
Instagram from Mar 6, 2025
Subscribers: check your inbox/messages
Subscribers: check your inbox/messages. ๐Ÿ“ฉ Watch ๐—ฆ๐—ต๐—ถ๐—ฝ ๐—ผ๐—ณ ๐—™๐—ผ๐—ผ๐—น๐˜€: ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿฐ now playing through our link in bio, featuring @rob_machadoโ€™s first R&D session on the Groove. Available everywhere on 03.13.25. #FunByDesign
Instagram from Mar 4, 2025
The right longboard for the job
The right longboard for the job. @taylorjensentj Swipe for a closer look at the 4x World Longboard Championโ€™s range of longboards: The Gem, TJ Pro, Singleton, TJ Pro V, and Special T, all serving a specific purpose in Taylorโ€™s quiver. ๐—ง๐—ต๐—ฒ ๐—š๐—ฒ๐—บ designed by @dan__mann is Taylorโ€™s โ€˜one board in the trunkโ€™ option for longboarders who want both trim and turnsโ€”an intriguing intersection of shortboard style concaves with a longboard style outline, with the same fin placements that Taylor likes in all of his boards. The ๐—ง๐— ๐—ฃ๐—ฟ๐—ผ is the 4x World Longboard Championโ€™s go-to shape for competition, designed by @dan__mann. Slightly aggressive bottom contours and some kick in the tail, the TJ Pro will go vertical will still maximizing the fun of cruising on a longer board. The ๐—ฆ๐—ถ๐—ป๐—ด๐—น๐—ฒ๐˜๐—ผ๐—ป is a collaboration between Icons of Foam Shaping Champion @sk_shape and Taylor Jensen. This modern nose rider features a wide single concave nose and a tucked hard edge square tail, allowing you to โ€˜Hang 10โ€™ like a pro without compromising on the agility and ease of owning a lighter longboard. The wide point adds stability on the tip while that tucked hard edge in the tail makes accelerating off the bottom and cutting back easy. The ๐—ง๐— ๐—ฃ๐—ฟ๐—ผ ๐—ฉ is Taylorโ€™s longboard designed to excel in everyday conditions, designed by @dan__mann. Tweaked from the TJ Pro, this shape has a lower rocker profile to make paddling and skating across soft flat sections easy, and a wider nose for more stability on the tip. The squash tail and added spiral V out the tail allows for more release and makes it easier to lean into tighter turns and feel loose underfoot. The ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ง designed by @dan__mann is Taylorโ€™s traditional longboard model, taking cues from the past. Designed for California breach breaks and softer waves, this shape is a great balance of ease-of-wave-catching and ease-of-ride, that offers a traditional feel with more performance underfoot. Available today at your local surf shop. #FunByDesign
Instagram from Mar 3, 2025
The closest thing @rob_machado has ever shaped to a high-performance shortboard
The closest thing @rob_machado has ever shaped to a high-performance shortboard. Subscribers will be the first to know, sign up through the link in our bio for Early Access. #FunByDesign
Homepage from Mar 2, 2025
Homepage change from Firewire - AU

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