Ethique | Particl Company Profile

@noracummins_ puts our volume-boosting bars to the skeptics test. 🧡 Don’t be shy, what are you most unsure about when it comes to solid swaps?

Smaller footprint, bigger impact. Today and everyday. 🌎 The beauty industry has a serious plastic problem, from packaging to microplastics in formulas. And on days like today, Global Recycling Day it can feel overwhelming. It’s why at Ethique we do things differently, in pursuit of our greatest sustainable impact. From our innovative format to our home compostable packaging, shaping beauty for good. As a proud @bcorpuscan we operate not quite like a regular corporation who most often is in pursuit of profit alone. As a B Corp with our leading score (117.9) we are assessed on five areas of impact: community, environment, governance, workers and customers. Measuring our entire impact as a brand. We don’t just talk about making a difference, we’re held accountable for it. 🌱

There’s a new hot bar (or three) at @wholefoods 💗💚 Our award-winning Everyday Shine duo (thanks @cosmopolitan) and best-selling Scalp Health are now available at your local Wholefoods store. Making swiping right even more accessible. And your grocery stop even better for the environment. Which cart are you reaching for? Vote below and we just might gift you ⬇️

If you asked us about our team, we’d say they’re the best. Bar none. But if you asked us on a deeper level we’d say, we’re so darn lucky to have this smart, talented, passionate, hair-obsessed, impact-driven bunch bringing no compromise beauty to your inbox, FYP, carry on, shower. Want more team content and BTS? 💓❣️🫶🫰💟🥰

Hair feeling it? We’ve got just the clinically-proven solution for all your damage dilemmas. ❤️‍🩹

B-Corp but A-Team. 👏 Welcoming our team from across the US and NZ, Team Ethique took to our favorite place - @ultabeauty in NOLA. Coming together to celebrate our rainbow shelf and thank YOU for all your support to get us here. For your hair and the planet.

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What’s up with our Smoothing Conditioner? Let us explain. 💜

Hot takes and hot tools. Discuss 🙋‍♀️🙋‍♂️🙋

Hair so soft and hydrated, it deserves its own air time. 💙💧🌊🐬

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Settle this for Team Ethique, how often do you wash your hair? No wrong answers 🫣

Embracing your natural texture - it’s a love affair. Whether you’re coily, wavy or curly, knowing your type makes allllll the difference. Our Curl-Defining Duo is uniquely formulated and tailored for the curliest hair. Those in need of moisture, nourishment and buttery goodness to bring the spring back to your curls. And extend time between wash days, thank goodness. Which swipe right of ours is your perfect match?

Thin, fine or dull hair? Meet the ultimate pep step: Biotin ⁠ ⁠ 💊The What: It’s a water-soluble B-complex vitamin (vitamin B7). 🧵The Why: It works to strengthen strands, reduce breakage and help your healthiest hair grow.⁠ 🧡The Where: Find it in our Volumising Shampoo and Conditioner⁠. 🍊Smells Like: Zesty orange-ginger.⁠ ⁠ Your ticket to thicker, fuller appearing locks that defy gravity.

Our most-asked question/comment/email/DM/handwritten letter? Can we eat it? Short answer, no. (Pls.) But, we understand why. Our new bars look good enough to eat. (And smell incredible too.) Crafted with care from NZ, to a shelf near you. 👩‍🍳 To make our bars we use our very own Melt Cast Method. Think of it like cold-pressed juicing. Preserving the concentrated goodness of the ingredients you’re using. In our case, hair-loving oils, nourishing butters, superstar protein and bond builders. How? Our masterful method gently and effectively combines the very best ingredients for your hair with minimal heat. And an incredibly smooth texture for your happiest scalp and enriched strands. #howitsmade #bts #shampoobar #solidbeauty #hairgoals #ethique

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