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DIFF Eyewear | Particl Company Profile

diffeyewear.com

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DIFF Eyewear

diffeyewear.com

DIFF Eyewear is classified primarily as a(n)
Apparel & Accessories
company.
4 years of historical data available

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DIFF Eyewear Overview

Particl's database contains the following information about DIFF Eyewear:

Revenue
In the most recent 6 months, DIFF Eyewear has earned an estimated 40M in sales revenue from its e-commerce business.
Monitoring
1.4K Products · 1.6K SKUs/Variants
Data since
Mar 30, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
SMS
Dataset
Online

DIFF Eyewear's Sales over time

Total earnings of around $40M in sales revenue over the last 6 months from its e-commerce business, and over 436K units sold in volume. Just the last full month's sales during Jun 2026 were $8.1M in revenue.

A primary line with lower and upper confidence bounds.

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Best Selling Product

Of all DIFF Eyewear products monitored by Particl in the last month, Becky Ii - Himalayan Tortoise + Taupe Flash Mirror Polarized Sunglasses is the best selling, at a price of $118. 1.4K products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Becky Ii - Himalayan Tortoise + Taupe Flash Mirror Polarized Sunglasses
Becky Ii - Himalayan Tortoise + Taupe Flash Mirror Polarized Sunglasses
First seen Mar 17, 2021 ·
$999K999K sold
Product image for Bella - Espresso Tortoise + Grey Gradient + Polarized Sunglasses
Bella - Espresso Tortoise + Grey Gradient + Polarized Sunglasses
First seen Apr 24, 2021 ·
$999K999K sold
Product image for Sandra - Light Pink Crystal + Dusk Gradient Sunglasses
Sandra - Light Pink Crystal + Dusk Gradient Sunglasses
First seen Jan 14, 2023 ·
$999K999K sold
Product image for Bella - Black + Grey + Polarized Sunglasses
Bella - Black + Grey + Polarized Sunglasses
First seen Mar 17, 2021 ·
$147K1.1K sold
Product image for Lens Treatments
Lens Treatments
First seen Oct 30, 2024 ·
$127K4.7K sold
Product image for THE WHITE LOTUS - THAILAND + LIGHT GREEN CRYSTAL + OLIVE GRADIENT SUNGLASSES
THE WHITE LOTUS - THAILAND + LIGHT GREEN CRYSTAL + OLIVE GRADIENT SUNGLASSES
First seen Feb 6, 2025 ·
$114K899 sold
Product image for Gia - Black + Grey Sunglasses
Gia - Black + Grey Sunglasses
First seen Mar 17, 2021 ·
$97K865 sold
Product image for Becky Ii - Cream Tortoise + Pink Mirror Sunglasses
Becky Ii - Cream Tortoise + Pink Mirror Sunglasses
First seen Mar 17, 2021 ·
$999K999K sold
Product image for Becky Ii - Black + Dark Smoke Polarized Sunglasses
Becky Ii - Black + Dark Smoke Polarized Sunglasses
First seen Mar 17, 2021 ·
$999K999K sold
Product image for INDY - ESPRESSO TORTOISE + GREY SUNGLASSES
INDY - ESPRESSO TORTOISE + GREY SUNGLASSES
First seen Feb 1, 2023 ·
$999K999K sold

Similar Competitors

Zenni Optical, Coastal, Ray-Ban, and more have been identified as similar to DIFF Eyewear by Particl, based on the types of products they sell, and their online presence.

Product Types

Sunglasses is the most common product type of all DIFF Eyewear products, it made $4.9M in revenue last month alone.
DIFF Eyewear operates across broader categories like Clothing Accessories, Health Care, Optics, and more that Particl classifies. Product types are broken down further in the Particl app.

Sunglasses

Vision Care

Optical Lenses

Professional Cosmetic Bags

Computer Accessories

Winter Sports

Underwear & Socks

913

371

13

5

5

4

4

Company Assets

Particl has collected over 25M promotional assets for companies like DIFF Eyewear. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from Aug 1, 2026
Homepage change from DIFF Eyewear
SMS from Jul 31, 2026
Fri, Jul 31 at 5:51 PM
DIFF: These highlighted shades are some major fan faves. Shop sunnies starting at JUST $35 here -> https://diff.pscrpt.io/b0fM2y/JWOlIsa .
Delivered
Shop Fan Favorite Sunnies at $35
SMS from Jul 31, 2026
Fri, Jul 31 at 3:02 PM
DIFF: Psst... Select sunnies are as low as JUST $35! Check out the hottest featured frames -> https://diff.pscrpt.io/aZNJMD/JWOlIsY .
Delivered
Special Pricing on Sunglasses
SMS from Jul 31, 2026
Fri, Jul 31 at 2:00 PM
DIFF: Wear Americana grunge from DIFF x STEPHEN WILSON JR. Glasses and shades that have a story to tell -> https://diff.pscrpt.io/aZqcmv/JWOlIsg .
Delivered
New DIFF x STEPHEN WILSON JR Collection Launch
SMS from Jul 31, 2026
Fri, Jul 31 at 10:00 AM
DIFF: Happy birthday, Harry! Celebrate today with NEW HAPPY BIRTHDAY HARRY frames from HARRY POTTER(TM) x DIFF -> https://diff.pscrpt.io/b06ByT/JWOlIsL .
Delivered
Celebrate Harrys Birthday with New Frames
Homepage from Jul 31, 2026
Homepage change from DIFF Eyewear
SMS from Jul 30, 2026
Thu, Jul 30 at 5:03 PM
DIFF: Win Big Now! Scratch to reveal your mystery prize. Tap to Play-> https://diff.pscrpt.io/b005Nb/JWOlIsZ .
Delivered
Scratch to Win Promotion
SMS from Jul 29, 2026
Wed, Jul 29 at 5:50 PM
DIFF: Right now, take 50% OFF almost ANY item! Coupon auto-applies at checkout. Tap to activate-> https://diff.pscrpt.io/aZPvqE/JWOlIsj .
Delivered
50% Off Promotion on Almost Any Item
SMS from Jul 28, 2026
Tue, Jul 28 at 2:00 PM
DIFF: An ALICE IN WONDERLAND | DIFF eyewear adventure awaits! Step into the story with character-inspired shades -> https://diff.pscrpt.io/aYrug9/JWOlIst .
Delivered
Launch of DIFFs ALICE IN WONDERLAND Eyewear Collection
Homepage from Jul 28, 2026
Homepage change from DIFF Eyewear
SMS from Jul 27, 2026
Mon, Jul 27 at 5:50 PM
DIFF: Right now, take 50% OFF almost ANY item! Coupon auto-applies at checkout. Tap to activate-> https://diff.pscrpt.io/aZqkZm/JWOlIsW .
Delivered
50% Off Sale on Almost Any Item
Homepage from Jul 27, 2026
Homepage Promotions and New Arrivals
Homepage change from DIFF Eyewear
SMS from Jul 26, 2026
Sun, Jul 26 at 5:50 PM
DIFF: Need new glasses? Check out our featured $49 PRESCRIPTION options (INCLUDING LENSES!) now -> https://diff.pscrpt.io/aYI5O4/JWOlIsj .
Delivered
Featured $49 Prescription Glasses Promotion
SMS from Jul 26, 2026
Sun, Jul 26 at 3:16 PM
DIFF: Check out our featured $49 PRESCRIPTION GLASSES! Even better? That price INCLUDES LENSES! -> https://diff.pscrpt.io/aYI544/JWOlIsS .
Delivered
Featured Prescription Glasses Promotion at $49
Homepage from Jul 26, 2026
Homepage change from DIFF Eyewear
SMS from Jul 25, 2026
Sat, Jul 25 at 5:45 PM
DIFF: Right now, take 50% OFF almost ANY item! Coupon auto-applies at checkout. Tap to activate-> https://diff.pscrpt.io/aYS1Sk/JWOlIsm .
Delivered
50% OFF on Almost Any Item Promotion
SMS from Jul 25, 2026
Sat, Jul 25 at 11:02 AM
DIFF The hottest sunnies to hit the charts are out now. Shop TRENDING shades like cool JORDAN and retro JULIETTE -> https://diff.pscrpt.io/aX5epq/JWOlIsg .
Delivered
New Sunglasses Alert: DIFFs Hottest Styles Now Available

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Frequently asked questions

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