CRAFTD London - EU | Particl Company Profile

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If you only take one thing from this World Cup, let it be this. Unity that crossed language and borders. Underdogs who refused to know their place. Pressure that built others. Humility that it’s never about one person. Belief that showed up long before the result did. That’s what this tournament was really about. Every player who stepped onto that pitch carried the same quiet truth: you have to believe in yourself before anyone else will. As a brand that’s what we stand for too. We don’t make jewellery just to look good. We make it for the ones who show up with belief before proof, who stand for something bigger than themselves, who stay grounded even when the pressure’s highest. When the tournament ends, these are the lessons that will stay with us... Back in 2018, South Korea beating Germany helped send Mexico through to the knockouts. That memory resurfaced in 2026, the mexican fans didn’t forget how they helped them. Showing two cultures from each side of the world coming together in unity. Written off before he even got there. Cape Verde’s goalkeeper didn’t turn professional until he was 25, then waited 15 years for a World Cup that most assumed would never come. At 40 years old, in his tournament debut, Vozinha made seven saves to hold European champions Spain to a historic 0-0. Self belief isn’t loud. Sometimes it just waits. Ten years ago, Mostafa “Zico” Mohamed was playing in Egypt’s second division and working in a shoe shop to support his family. After losing his father, his brother sacrificed his own football dream so Zico could chase his. He never forgot that sacrifice. Years later, the former shoe seller scored twice for Egypt at the 2026 World Cup, proving that the toughest journeys create the strongest stories. You miss 100% of shots you don’t take, so never count yourself out. South Africa’s recovery from two red cards in their opening match. Written off by almost everyone watching. South Africa hustled their way back, stealing results and outworking bigger names all the way to the knockout stage. The smallest nation ever to qualify for a World Cup. Population 156,000, a squad built almost entirely from Dutch-born players of C

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everyone’s pretending they have it all figured out...

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CRAFTD Stories: Episode 2 | @jaydon Part 2 explores how style, confidence, and self-expression have become extensions of JayDon’s identity, before looking ahead to what’s next in his journey as an artist. Now live on YouTube, Instagram and CRAFTD.com.

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Football is the world’s game. No border, no language, no exception. Doesn’t matter where you’re from, everyone’s got a side, a story, a reason it means something. We’re a British brand, so yeah, it’s hard not to feel something when England’s involved. Fresh off a statement win at the Azteca, Kane leading the line like he’s got something to prove all over again. But the real romance of this game has never lived with the favourites. Norway haven’t been here in years. Decades of near-misses, of watching from the outside and now they’re marching in behind Haaland, who’s carrying this team like it’s personal. Two talismans. Two different stories. Both proof of what self belief can carry a man to. One night that decides who writes the next chapter. Who do you think takes it, England or Norway? 👇

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JayDon treats music the way a professional athlete treats their sport. Discipline. Repetition. An obsession with the small details most people never notice. He always wanted to be an entertainer since he was seven years old. It was never a phase he grew into. It’s the only version of himself he’s ever seen clearly. He speaks about his path with a rare mix of gratitude and pressure, aware of the artists who cleared the way before him, and of the people now counting on him to go further. We sat down with him to talk about the pressure of success, the grind, the hustle, his style, his jewellery, and what it all really means. All eyes on him. The next rising star in R&B.

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CRAFTD Stories: Episode 2 | @jaydon As one of R&B’s brightest stars, JayDon’s rise has been fueled by more than talent alone, combining relentless work ethic, self-belief, and a genuine respect for his craft. Now live on YouTube, Instagram and CRAFTD.com

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Introducing CRAFTD Stories: Episode 2. An all access look into the mindset, ambition, and journey of one of R&B’s fastest rising young artist. Next up, @jaydon. From the discipline behind his craft to the confidence shaping his personal style, discover the story behind an artist who’s only just getting started. Full episode lands Thursday on YouTube, Instagram and CRAFTD.com. Stay ready. #CRAFTDStories

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@iamrubenvargas 🤝

Two goals at a World Cup. Written off as underdogs and still standing this deep into the tournament. That’s not luck, that’s what real self belief looks like when nobody’s watching and everybody’s counting you out. Before the tournament, we sat down with @iamrubenvargas with @footballerfits to find out what self belief actually means to him. Now, watching him show up and do exactly what he said he would, on the biggest stage in football? Unbelievable. Wishing the boys nothing but luck tonight. Whatever happens on the pitch, this run has been unbelievable to watch.🤝