Born Primitive | Particl Company Profile

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No shortcuts. Just savage work.

22 a Day. That’s how many Veterans we lose to suicide daily. Beond Service is on a mission to change that by treating 22 Veterans every single day through their groundbreaking ibogaine program. This isn’t just a number- it’s a call to action.⁠ Join the mission. Shop the limited-edition Born Primitive x Beond Service collab tee—available now on our website. 100% of proceeds go directly toward helping Beond Service reach this goal.

This May, in honor of Mental Health Awareness Month and Military Appreciation Month, we’re proud to stand beside @beondservice in launching a limited-edition Born Primitive x Beond Service collaboration tee. Beond is pioneering hope and healing for Veterans facing trauma, PTSD, and addiction through transformative ibogaine therapy.⁠ 100% of profits from this tee will directly support Veterans on their journey to reclaim their lives.⁠ Wear it with purpose. Stand for those who served. Pre-order NOW and be part of the mission.⁠

Performance gear. Savage prices.⁠ Less than 24 hours left to shop our 20% off sitewide sale.⁠ ⁠ Savage 1’s INCLUDED 😎⁠

20% off sitewide sale is still going strong 💪⁠ ⁠ This is your sign to upgrade your workout fits with gear that withstands even the hardest workouts.

IT’S HERE. 20% off SITEWIDE sale now until Sunday.⁠ ⁠ Did we mention that includes our latest Spring collection? 👀

Ep. 91: Bear and Tony: Entrepreneurship, Leadership, and How to Be a Standout Employee⁠ ⁠ In this episode of The Born Primitive Podcast, Bear and Tony dive into the raw truth behind entrepreneurship, leadership, and what it really takes to stand out in any career path. From the get-go, the message is clear: entrepreneurship isn’t for everyone, and chasing the title without the grit can lead to burnout and regret. The conversation unpacks the real challenges of building a brand like Born Primitive, including the intentional choice to stay family-owned and self-funded — avoiding the temptation of fast money and external control. We also explore the backlash that can come with standing firm in your values, including the hate mail received for publicly supporting law enforcement. At the heart of it all is a powerful message: whether you’re leading a business or working within one, owning your lane, bringing value, and operating with integrity will always set you apart.⁠ ⁠ Listen to the full episode now wherever you get your podcasts!⁠ @bornprimitivepodcast 🎧

Allegiance, MTN OPS, and Born Primitive have joined forces to celebrate strength, determination, and American pride with the American Grit Giveaway! One lucky winner will take home the Forever Flag Package from Allegiance, a $1,000 Born Primitive gift card, and a $1,000 MTN OPS gift card. Whether you’re training hard, pushing limits, or standing tall for what you believe in—this giveaway is for those who live with GRIT.🇺🇸💪 Winnings include: 🇺🇸Forever Flag Package from Allegiance Flag Supply (American Flag Set + 10 3x5 American Flags – $1,035 value) 💪$1,000 Born Primitive Gift Card for premium athletic and outdoor apparel ⛰️$1,000 MTN OPS Gift Card for top-tier supplements and gear How to Enter: • Sign up with your email by clicking the link in our bio!  • Follow @allegianceflagsupply, @mtnops and @bornprimitive No purchase necessary. Open to U.S. residents only, 18+. Giveaway ends May 1. Winner will be randomly selected and contacted via email. This giveaway is not sponsored, endorsed, or affiliated with Instagram.

Give your downtime an upgrade. The Hot Peach Lounge Lux Set takes rest-day comfort to the next level.

What I will be wearing all summer💅🏼✨

Ep. 90: Success, Setbacks, and Starting Over: Nick Bare Unfiltered​⁠ ⁠ In their engaging conversation on this episode of The Born Primitive Podcast, co-hosts Bear and Tony delve into @nickbarefitness entrepreneurial journey, highlighting the pivotal video that catapulted him to YouTube success. They also discuss his decision to step away from the CEO role within his company, exploring the challenges and lessons learned from that experience. The episode offers listeners an inside look at Nick’s path to success and the complexities of leadership transitions.⁠ ⁠ Listen to the full episode now wherever you get your podcasts! 🎧 @bornprimitivepodcast

We’ll see you at the finish line. 🏁⁠ ⁠ Featuring our lightweight inMOTION performance fabric, the Endurance Tank was made with high-intensity workouts in mind. Vented sides maximize airflow while moisture-wicking properties pull excess sweat away from your body to keep you cool when things start heating up.

The Distance Collection just got reloaded. 🔋⚡️⁠ ⁠ NEW, ultra-breathable Endurance Tank and our bestselling Endurance Shirt and Short in new colors.⁠ SHOP THE LATEST DROP NOW

Homepage change from Born Primitive

It’s you vs. you. Every failure is fuel.⁠