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REEF | Particl Company Profile

reef.com

Logo for reef.com

REEF

reef.com

REEF is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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REEF Overview

Particl's database contains the following information about REEF:

Revenue
In the most recent 6 months, REEF has earned an estimated 44M in sales revenue from its e-commerce business.
Monitoring
721 Products · 5.7K SKUs/Variants
Data since
Sep 1, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
SMS
Dataset
Online

REEF's Sales over time

Total earnings of around $44M in sales revenue over the last 6 months from its e-commerce business, and over 606K units sold in volume. Just the last full month's sales during Jun 2026 were $10M in revenue.

A primary line with lower and upper confidence bounds.

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Best Selling Product

Of all REEF products monitored by Particl in the last month, Water Vista Higher is the best selling, at a price of $80. 721 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Water Vista Higher
Water Vista Higher
First seen Feb 2, 2024 ·
$999K999K sold
Product image for Cushion Vista Hi
Cushion Vista Hi
First seen Sep 1, 2023 ·
$999K999K sold
Product image for Reef Water Vista
Reef Water Vista
First seen Jan 4, 2024 ·
$999K999K sold
Product image for Reef Neptune
Reef Neptune
First seen Mar 31, 2024 ·
$106K1.3K sold
Product image for Fanning Pregame
Fanning Pregame
First seen Jan 29, 2024 ·
$100K1.3K sold
Product image for Swellsole Neptune
Swellsole Neptune
First seen Sep 1, 2023 ·
$97K1.2K sold
Product image for Reef Neptune
Reef Neptune
First seen Mar 31, 2024 ·
$83K1.1K sold
Product image for Water Vista Higher
Water Vista Higher
First seen Jan 13, 2024 ·
$999K999K sold
Product image for Lay Day Dawn
Lay Day Dawn
First seen Sep 11, 2023 ·
$999K999K sold
Product image for Cruiser
Cruiser
First seen Sep 1, 2023 ·
$999K999K sold

Similar Competitors

Billabong, Quiksilver, O'Neill NZ, and more have been identified as similar to REEF by Particl, based on the types of products they sell, and their online presence.

Product Types

Sandals is the most common product type of all REEF products, it made $3.9M in revenue last month alone.
REEF operates across broader categories like Shoes, Clothing, Outdoor Play Equipment, and more that Particl classifies. Product types are broken down further in the Particl app.

Sandals

Tops

Casual Shoes

Bottoms

Swimwear

Hats

Outerwear

Athletic Shoes

Dresses

Boots

389

95

82

39

25

25

21

10

7

6

Company Assets

Particl has collected over 25M promotional assets for companies like REEF. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Jul 31, 2026
Less plans, more paradise.
Less plans, more paradise. Your summer vacay staples.
Instagram from Jul 30, 2026
Exciting New Clogs for Fall
Summer isn’t over, but we’re already dreaming about fall and these new clogs 👀 Meet the pairs you’ll wanna wear now, and all season long.
Instagram from Jul 29, 2026
From above, In the tropics.
From above, In the tropics. 📹 @Futuremondroow
Instagram from Jul 28, 2026
Surfmaxing with @_alana_lopez 🌺
Surfmaxing with @_alana_lopez 🌺
SMS from Jul 28, 2026
Tue, Jul 28 at 12:14 PM
REEF: NEW: A squeeze of lime for summer. Our favorite men's styles for high-tech comfort in a fresh design. Take a look! https://reef.pscrpt.io/aZw6FK/BdhP7s3
Delivered
Mens Styles for Summer
Instagram from Jul 27, 2026
Summer slides with @reef
Summer slides with @reef
SMS from Jul 26, 2026
Sun, Jul 26 at 2:15 PM
REEF: The Solene is back! Last year's best seller sold out fast. Grab yours before it's gone again. SHOP NOW: https://reef.pscrpt.io/aYGOSc/BdhP7sg
Delivered
Solene Re-Stock Announcement
Instagram from Jul 24, 2026
Super cute & saltwater approved.
Super cute & saltwater approved.
Instagram from Jul 23, 2026
Caveheart II Screening Celebration
Unreal time celebrating the screening of  @cocom4debarrelkilla surf film, Caveheart II. Shoutout @atlanticparksurf for creating epic waves & good vibes.
Instagram from Jul 22, 2026
No worries near water.
No worries near water.
SMS from Jul 22, 2026
Wed, Jul 22 at 12:03 PM
REEF: Save up to 30% in our sale section. But don't wait long... sizes are going fast! Check them out now: https://reef.pscrpt.io/aY20Mu/BdhP7sC STOP = STOP
Delivered
REEF Sale Section Promotion
Instagram from Jul 21, 2026
Summer is here in full El Niño mode and it has been an amazing run of swell and sun.
Summer is here in full El Niño mode and it has been an amazing run of swell and sun. @reef

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about REEF all in one place. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

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