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Playa | Particl Company Profile

playabeauty.com

Logo for playabeauty.com

Playa

playabeauty.com

Playa is classified primarily as a(n)
Beauty Products
company.
a year of historical data available

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Playa Overview

Particl's database contains the following information about Playa:

Revenue
In the most recent 6 months, Playa has earned an estimated 2.3M in sales revenue from its e-commerce business.
Monitoring
171 Products · 417 SKUs/Variants
Data since
May 13, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

Playa's Sales over time

Total earnings of around $2.3M in sales revenue last month from its e-commerce business, and over 172K units sold in volume.

All in the Particl app.
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Best Selling Product

Of all Playa products monitored by Particl in the last month, Cheek Thrills Multi-Finish Face Trio is the best selling, at a price of $19. 171 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Cheek Thrills Multi-Finish Face Trio
Cheek Thrills Multi-Finish Face Trio
First seen Mar 28, 2025
$999K999K sold
Product image for 35XO Natural Flirt Artistry Palette
35XO Natural Flirt Artistry Palette
First seen May 11, 2024
$999K999K sold
Product image for Rich & Foiled Artistry Palette
Rich & Foiled Artistry Palette
First seen Mar 7, 2025
$999K999K sold
Product image for Micro Brow Dual-Ended Pencil & Spoolie
Micro Brow Dual-Ended Pencil & Spoolie
First seen Mar 7, 2025
$6.1K638 sold
Product image for Continuous Setting Mist
Continuous Setting Mist
First seen May 11, 2024
$4.7K274 sold
Product image for Jumbo Continuous Setting Mist
Jumbo Continuous Setting Mist
First seen May 11, 2024
$4.5K179 sold
Product image for Lightform Extended Hydration Foundation
Lightform Extended Hydration Foundation
First seen Mar 7, 2025
$4.4K225 sold
Product image for Dripglass Glazed High Shine Lip Gloss
Dripglass Glazed High Shine Lip Gloss
First seen Mar 7, 2025
$999K999K sold
Product image for 35U Gilded Desert Artistry Palette
35U Gilded Desert Artistry Palette
First seen May 11, 2024
$999K999K sold
Product image for Blush Layering Tool trio
Blush Layering Tool trio
First seen Mar 28, 2025
$999K999K sold

Similar Competitors

Pureology, Briogeo, Living Proof, and more have been identified as similar to Playa by Particl, based on the types of products they sell, and their online presence.

Product Types

Cosmetics is the most common product type of all Playa products, it made $229K in revenue last month alone.
Playa operates across broader categories like Personal Care, General Office Supplies, Household Supplies, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

Skin Care

164

3

Company Assets

Particl has collected over 25M promotional assets for companies like Playa. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 9, 2025
Introducing Cheek Thrills: A New Product in Blind Date Shade
You’re on a blind date with #CheekThrills in shade ‘Blind Date.’ 😊 With a satin cream, a luminous balm, and a velvet powder in monochromatic tones...it might be the best date ever?? 🫨
Homepage from May 9, 2025
Homepage change from Playa
Instagram from May 8, 2025
Couldn't be more OBSESSED with this travel brush set 🛫 The Along for the Glide Travel Brush Set is your new vacay bestie with 6 mini brushes + a silicone case 🤩 #MorpheBrushesReimagined
Couldn't be more OBSESSED with this travel brush set 🛫 The Along for the Glide Travel Brush Set is your new vacay bestie with 6 mini brushes + a silicone case 🤩 #MorpheBrushesReimagined
Instagram from May 7, 2025
Roll ‘em out, roll ‘em out 👏👏👏 The Reimagined 34-Piece Brush Roll & Tool is BACK 👀 Limited quantities available now on morphe
Roll ‘em out, roll ‘em out 👏👏👏 The Reimagined 34-Piece Brush Roll & Tool is BACK 👀 Limited quantities available now on morphe.com (link in bio) 🛒 Get it before it’s gone for good! #MorpheBrushesReimagined *Available in US only https://www.morphe.com/products/reimagined-34-piece-brush-roll-tool-trio
Instagram from May 7, 2025
Vacation glam 🤝 mini brushes

Leave no blend behind with the Along for the Glide 6-Piece Travel Brush Set 🛬  Ft
Vacation glam 🤝 mini brushes Leave no blend behind with the Along for the Glide 6-Piece Travel Brush Set 🛬 Ft. six essential face and eye travel brushes, with an easy-to-clean silicone travel bag ⭐ Shop now at @ultabeauty, @sephoracanada, & @theofficialselfridges 🛒
Instagram from May 7, 2025
What's more thrilling than a layered blush look with NEW Morphe brushes
What's more thrilling than a layered blush look with NEW Morphe brushes? 👀 @alexisconway first sweeps on the Velvet Powder with M201, then builds the Satin Cream with M204, finishing the look using the Luminous Balm with the Mini Cloud Cushion Puff for a full-on flush in the Shade 'After Party' 🪩
Instagram from May 6, 2025
All you need is a blonzing moment
All you need is a blonzing moment. 🙌 @jennatanisha #CheekThrills Multi-Finish Face Trio in shade 'Sunset Swim' adds a golden glow that doubles as a summery flush, in 3 versatile formulas. 🏖️
Instagram from May 5, 2025
The temperature's rising @whitneykshepherd 🔥🔥🔥 #SuddenHeat melts into skin seamlessly for a crease-free buildable bronze 🤎

Just glide the creamy stick over the temple, cheekbone, jawline & nose
The temperature's rising @whitneykshepherd 🔥🔥🔥 #SuddenHeat melts into skin seamlessly for a crease-free buildable bronze 🤎 Just glide the creamy stick over the temple, cheekbone, jawline & nose. Then buff & blend with the Morphe M242 brush ☀️
Instagram from May 4, 2025
Listening to the satisfying snap of the NEW Sudden Heat Creamy Bronzer Stick ☀️

Available in 5 shades:
🔥Flicker 
🔥Ignite 
🔥Spark 
🔥Sizzle 
🔥Smolder 

#SuddenHeat
Listening to the satisfying snap of the NEW Sudden Heat Creamy Bronzer Stick ☀️ Available in 5 shades: 🔥Flicker 🔥Ignite 🔥Spark 🔥Sizzle 🔥Smolder #SuddenHeat
Instagram from May 4, 2025
Up close & personal 💋 Give those lips plumped-up spice with NEW #HotHoneys Plumping Lip Oil 🔥

Made with:
🍯 Manuka Honey
🫦 Plumping Complex
🌶️ Chili Extract
Up close & personal 💋 Give those lips plumped-up spice with NEW #HotHoneys Plumping Lip Oil 🔥 Made with: 🍯 Manuka Honey 🫦 Plumping Complex 🌶️ Chili Extract
Instagram from May 3, 2025
Gorgeous & glowy with #CheekThrills shade 'Après-Ski' 💞

✔️Step 1
Gorgeous & glowy with #CheekThrills shade 'Après-Ski' 💞 ✔️Step 1. Apply Satin Cream (top) ✔️Step 2. Set the cream with Velvet Powder (bottom) ✔️Step 3: Add Luminous Balm for shimmer (middle) #CheekThrills
Instagram from May 2, 2025
Warm up that complexion as the temps increase ☀️

✨NEW ✨Sudden Heat Creamy Bronzer Stick seriously delivers:
🔥 Goes on smoothly & melts in seamlessly
🔥 Soft-matte, undertone flattering hues
🔥 5 richly-pigmented shades that won't cake, creas
Warm up that complexion as the temps increase ☀️ ✨NEW ✨Sudden Heat Creamy Bronzer Stick seriously delivers: 🔥 Goes on smoothly & melts in seamlessly 🔥 Soft-matte, undertone flattering hues 🔥 5 richly-pigmented shades that won't cake, crease, or fade #SuddenHeat
Instagram from May 2, 2025
@samanthaarandazzo creates a blushy, glowy look using #CheekThrills in the shade ‘Beach Bonfire
@samanthaarandazzo creates a blushy, glowy look using #CheekThrills in the shade ‘Beach Bonfire.’ 🔥 Have you tried this shade yet?!
Instagram from May 1, 2025
Your lips, but hotter💋 We teamed up with @asos & @yardsalepizza in the UK to celebrate the launch of Hot Honeys Plumping Lip Oils 🌶️🍯

Shop Hot Honeys now at @asos
Your lips, but hotter💋 We teamed up with @asos & @yardsalepizza in the UK to celebrate the launch of Hot Honeys Plumping Lip Oils 🌶️🍯 Shop Hot Honeys now at @asos! 🛍️ #HotHoneys
Instagram from May 1, 2025
🤎 SUDDEN HEAT GIVEAWAY 🤎

To celebrate our latest launch, we're gifting FIVE of the new Sudden Heat Creamy Bronzer Stick PR Mailers 🤩

To enter:
✨ Follow @morphebrushes on IG
✨ Like this post
✨ Tag a beauty-loving bestie (more comments = mo
🤎 SUDDEN HEAT GIVEAWAY 🤎 To celebrate our latest launch, we're gifting FIVE of the new Sudden Heat Creamy Bronzer Stick PR Mailers 🤩 To enter: ✨ Follow @morphebrushes on IG ✨ Like this post ✨ Tag a beauty-loving bestie (more comments = more entries!) **Good luck! NO PURCHASE NECESSARY TO ENTER OR WIN. Ends 05/05/25 at 11:59 p.m. PST. Open only to legal residents of the US, who are 16 years or older.** The winners will be chosen at random and contacted via direct message by the verified account of the sponsor (@morphebrushes on Instagram). Please do not provide any personal details or information to any other account than these**
Instagram from Apr 30, 2025
A veil of warmth to unveil your hottest complexion ⭐

Featuring the NEW Sudden Heat Creamy Bronzer Stick:
✨Flicker (fair to light with warm, neutral undertones)
✨Ignite (light to medium with neutral, slightly golden undertones)
✨Spark (medi
A veil of warmth to unveil your hottest complexion ⭐ Featuring the NEW Sudden Heat Creamy Bronzer Stick: ✨Flicker (fair to light with warm, neutral undertones) ✨Ignite (light to medium with neutral, slightly golden undertones) ✨Spark (medium to tan with warm, slightly neutral undertones) ✨Sizzle (tan to rich with warm red, slightly neutral undertones) ✨Smolder (rich to deep with warm, neutral undertones) #SuddenHeat
Instagram from Apr 30, 2025
THIS is actually the whole point 😍 NEW #HotHoneys is the lip oil that slays on its own or on top of your fave lip combo 💋

Which shade are you trying
THIS is actually the whole point 😍 NEW #HotHoneys is the lip oil that slays on its own or on top of your fave lip combo 💋 Which shade are you trying? 🍯
Instagram from Apr 29, 2025
Don't mind @makeupbyangey, she's just heating things up with the Sudden Heat Creamy Bronzer Stick in shade 'Flicker' 🙌
Don't mind @makeupbyangey, she's just heating things up with the Sudden Heat Creamy Bronzer Stick in shade 'Flicker' 🙌

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