Chooseday | Particl Company Profile

I’ve found this to be true time and time again. When our creative minds are locked in, we feel invincible. But what happens when we hit the wall? When the creative rut gets the best of us? For me, I find someone who I can help. How can THEY benefit? What do THEY need help with? What if THEY succeed more with my help? The funny thing is that being in the mindset of helping others always leads me back to my own creativity.

I feel a big weight of responsibility to properly steward the platform I’ve been blessed with. It’s my duty to continue telling the story of a young, soon to be college graduate, that decided to take on the role of a caregiver for his grandma. With little to no clarity for the road ahead, that step of obedience would soon set him up for a lifetime of service for his loved ones and community.

I had the privilege of speaking at Cal Poly Pomona’s 25th Annual Pilipino Graduation. It was an honor to stand in front of a graduating class I related to deeply. * Worried about what’s next. * Unsure of the path. * Comparing my future to everyone else’s. During my last semester of college, I became my grandma’s full-time caregiver. No big opportunities lined up and no clarity about what was ahead. The moment I stopped seeing myself as a victim and started seeing caregiving as a blessing, as a chance to serve someone I loved, everything changed. So whether you’re stepping into your dream job or what feels like a setback, don’t just seek to do what you love. Seek to love what you do, especially when it serves someone else. 📸: @austinnmad

The person you become on the other side of the training block makes it all worth it 🏃‍♂️🏁 @eugenemarathon

Chris Punsalan visited our founder’s childhood home to meet her dad, Mike, a former ultramarathon runner now living with mid-stage Alzheimer’s. What started as a quiet visit turned into a powerful reminder: caregiving isn’t a race you can win – it’s about showing up, over and over again. Shauna created tendercare out of that exact need – for herself, for her dad, and now for families everywhere. 🎥 Watch the full story on @chrispunsalan’s YouTube channel, and download tendercare today at the link in our bio! #tendercare #agingparents #alzheimersawareness #dementiacare #eldestdaughter #sandwichgeneration #caregiving

Everything I ate while carb loading for the Eugene Marathon 🏃‍♂️🏁

Eugene Marathon 2025. I was tucked into the 3:20 group until mile 20 then hit the wall and everything fell apart. The last 6 miles felt like an eternity. Still grateful that I’m able to move my body like this. Marathon’s are hard, but the experience and the people you meet make it worth it. Time for the next one! 🏃‍♂️🏁

Eugene Marathon 2025 finish line. Beautiful course and people. Can’t wait for the next one 🏃‍♂️🏁

Ready to race in Eugene! 🏃‍♂️💨

when @chrispunsalan was asked if he had support early on, his answer was painfully honest: none. even @shaunasweeney couldn’t bring herself to talk about her dad’s diagnosis with her closest friends. that’s exactly why Shauna built tendercare. it has the step-by-step care plans, document storage, community support system, and direct access to personalized services that she wished she had when she first started her journey. if you’ve ever felt like you had to figure it out alone, this episode of #BetweenTwoCaregivers is for you. #tendercare #agingparents #alzheimersawareness #dementiacare #eldestdaughter #sandwichgeneration #caregiver #caregiving

Chooseday was never just about the pins. 
It was about what they stood for. 
They gave my family something to rally around, brought us closer, and gave us purpose during one of the hardest seasons of our lives. That kind of meaning doesn’t come around often and I’ll never take it for granted. The physical products have been retired, but Chooseday lives on in a new form. 
The marathon continues.

The era we packed with love has officially come to a close. What started as a small idea to sell pins turned into something that helped rebuild my grandma’s home, support my family, and bring purpose into our lives. The physical storefront may be gone, but the mission continues. Thank you for being part of something meaningful.

This chapter has closed, but the legacy lives on. Chooseday started as a small idea, but it grew into something that supported my family, rebuilt my grandma’s home, and reminded thousands of people they weren’t alone. The physical products have been retired, but this isn’t the end of Chooseday. The mission continues through new projects, reflections, and what’s still to come, including my upcoming book. Thank you for being part of something special.

Caregiving gave me purpose, but when it ended, I didn’t know who I was anymore. It took a year of wandering to figure out what came next. Then I met Shauna, who’s been caring for her dad through Alzheimer’s for over a decade. Her story reignited my mission to support caregivers, tell their stories, and build what I wish we had. We turned Shauna’s journey into a documentary, and if you’ve loved someone through decline, I think it’ll speak to you. If you’ve loved someone through decline, comment 'CARE' below, and I’ll send you a link to the documentary that highlights Shauna’s powerful journey.