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About-Face | Particl Company Profile

aboutface.com

Logo for aboutface.com

About-Face

aboutface.com

About-Face is classified primarily as a(n)
Beauty Products
company.
3 years of historical data available

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About-Face Overview

Particl's database contains the following information about About-Face:

Revenue
In the most recent 6 months, About-Face has earned an estimated 559K in sales revenue from its e-commerce business.
Monitoring
52 Products · 309 SKUs/Variants
Data since
Mar 23, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Emails
Instagram posts
Dataset
Online

About-Face's Sales over time

Total earnings of around $559K in sales revenue over the last 6 months from its e-commerce business, and over 31K units sold in volume. Just the last full month's sales during Apr 2025 were $62K in revenue.

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Best Selling Product

Of all About-Face products monitored by Particl in the last month, The Performer is the best selling, at a price of $24. 52 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for The Performer
The Performer
First seen Dec 7, 2023 ·
$999K999K sold
Product image for Matte Fluid Eye Paint™
Matte Fluid Eye Paint™
First seen Mar 24, 2022 ·
$999K999K sold
Product image for THE CURTAIN CALL
THE CURTAIN CALL
First seen Jan 29, 2025 ·
$999K999K sold
Product image for Fractal Glitter Eye Paint
Fractal Glitter Eye Paint
First seen Mar 23, 2022 ·
$3.6K212 sold
Product image for Matte Fix Lip Pencil
Matte Fix Lip Pencil
First seen Mar 24, 2022 ·
$3K233 sold
Product image for LINER + BROW DUO
LINER + BROW DUO
First seen May 24, 2022 ·
$2.5K102 sold
Product image for CHERRY PICK  LIP COLOR BUTTER
CHERRY PICK LIP COLOR BUTTER
First seen Jan 20, 2023 ·
$2.3K153 sold
Product image for Blush Rush
Blush Rush
First seen Sep 12, 2024 ·
$999K999K sold
Product image for Shadowstick
Shadowstick
First seen Mar 23, 2022 ·
$999K999K sold
Product image for Holographic Eye Paints
Holographic Eye Paints
First seen Apr 16, 2024 ·
$999K999K sold

Similar Competitors

NYX Professional Makeup, Ulta Beauty, MAC Cosmetics, and more have been identified as similar to About-Face by Particl, based on the types of products they sell, and their online presence.

Product Types

Cosmetics is the most common product type of all About-Face products, it made $44K in revenue last month alone.
About-Face operates across broader categories like Personal Care, Cosmetic & Toiletry Bags, Shopping Totes, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

Skin Care

39

4

Company Assets

Particl has collected over 25M promotional assets for companies like About-Face. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 10, 2025
Homepage change from About-Face
Email from May 9, 2025
30% Off Sitewide FLASH SALE for Halsey Fans
30% Off Sitewide FLASH SALE for Halsey Fans
Instagram from May 8, 2025
color-shifting eye paint with loud-pulsing pigments
color-shifting eye paint with loud-pulsing pigments. indulge in kaleidoscope color with our holographic eye paints — find yours today at @ultabeauty + aboutface.com
Instagram from May 8, 2025
feel the rush
feel the rush. 🖤 find a super-saturated glow this summer with liquid blush that packs a pigmented-punch. stock up on our cult-favorite blush rush at @ultabeauty + aboutface.com
Instagram from May 8, 2025
from cool to olive, peach to warm tones — we have you covered
from cool to olive, peach to warm tones — we have you covered. 🏹 available in 45 shades, all made with skin-loving ingredients — find your perfect shade of performer foundation today at @ultabeauty + aboutface.com
Homepage from May 8, 2025
Homepage Featured Promotions
Homepage change from About-Face
Instagram from May 7, 2025
cherry picked for the ages
cherry picked for the ages. 🍒 a nourishing lip balm shop infused with a deliciously fruity scent, shop all 14 shades of cherry pick lip color butter now — available at @ultabeauty
Instagram from May 7, 2025
a blurred new obsession 🫦

shop blurred matte lip plump for only $18 at @ultabeauty + aboutface
a blurred new obsession 🫦 shop blurred matte lip plump for only $18 at @ultabeauty + aboutface.com
Instagram from May 6, 2025
performance ready
performance ready. available in 45 shades. get shade matched in under 60-seconds with our performer foundation at aboutface.com 🖤
Instagram from May 6, 2025
say hello to matte 🍉

lean into velvet-smooth skin + long(er) wearing coverage this szn with these matte essentials: 

-matte fluid eye paint
-blurred matte lip plump
-matte fix lip pencil
-curtain call loose powder
-1994 mascara

shop our
say hello to matte 🍉 lean into velvet-smooth skin + long(er) wearing coverage this szn with these matte essentials: -matte fluid eye paint -blurred mate lip plump -matte fix lip pencil -curtain call loose powder -1994 mascara shop our matte must-haves at @ultabeauty + aboutface.com
Homepage from May 6, 2025
Exciting New Lip Products and Bundles Available
Homepage change from About-Face
Instagram from May 5, 2025
the ultimate closing act
the ultimate closing act. our innovative, velvet-smooth setting powder glides onto the skin for a soft-focused, airbrushed finish — made to minimize oil + shine, with wear up to 10 hrs. shop curtain call at @ultabeauty + aboutface.com today.
Instagram from May 4, 2025
high-performance makeup that lasts you wherever the music takes you
high-performance makeup that lasts you wherever the music takes you. cleanly formulated, made for the all of you. shop now at aboutface.com
Instagram from May 4, 2025
crushed it
crushed it. an award-winning formula with long-lasting color, our shadowsticks range from dominant matte shades to pearly pastels. shop all 16 colors at @ultabeauty + aboutface.com
Homepage from May 4, 2025
Lip Pencil Promotion - Save 20%
Homepage change from About-Face
Instagram from May 3, 2025
a forever muse
a forever muse. meet our new holographic eye paint shade in 'the muse' — made to endure wherever the night takes you. exclusively at @ultabeauty
Instagram from May 3, 2025
a performance worth watching
a performance worth watching. see why our performer foundation stands the test — with 17+ skincare ingredients + wear up to 10hrs. delivering an all natural finish in 45 multi-faceted shades. shop yours now at @ultabeauty
Homepage from May 3, 2025
New Lip Products Promotion
Homepage change from About-Face

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