Cinelli: Where Performance Meets Culture Cinelli was founded in 1947 by former Milano–Sanremo winner Cino Cinelli; with an obsession for precision and innovation, Cino turned Cinelli into a leader in cycling design: inventing the first plastic saddle, cage-free pedals, and the legendary Supercorsa frame. But Cinelli’s story is much more than technical excellence. When Antonio Colombo took over in 1978, he reimagined the brand as a cultural platform, commissioning a new logo by Italo Lupi and collaborating with radical designers like Alessandro Mendini and Alessandro Guerriero. Cinelli blurred the lines between cycling, art, and design, transforming every detail, from frames to bar tape, into an expression of creativity. In the 1980s, Cinelli opened Italy’s first lifestyle cycling store, Gran Ciclismo, welcoming artists, architects, and cultural icons. It wasn’t just about racing anymore; it was about creating a new language of movement and identity. Through the decades, Cinelli continued to innovate: introducing Europe’s first mountain bike, creating the Passatore gravel bike, winning the prestigious Compasso d’Oro with the Laser Evoluzione, and influencing urban cycling culture with the launch of frames like the Vigorelli and collaborations with MASH SF. At the heart of Cinelli’s evolution is a deep, authentic relationship with the world of art. From early exchanges with Keith Haring to the Cinelli Art Program involving artists like Mike Giant, Futura 2000, Ana Benaroya, and Barry McGee, Cinelli transformed bikes and components into rideable artworks, bridging the worlds of cycling and contemporary art. Today, Cinelli stands as a unique figure in culture and sport: a brand equally at home on a design museum wall, an underground alleycat race, or an Olympic podium. A name that continues to build the most beautiful, radical, and meaningful bicycles in the world.