You know what the competition doesn't have in their ingredient list? Our signature soothing trifecta - aloe vera, coconut oil and xylitol. That magical trio is the reason 100% of people survey did not experience ANY tooth sensitivity after 7 days of use. 🌿 aloe vera: soothes soft tissue and gums by providing a boost of calming antioxidants 🥥 coconut oil: hydrates and nourishes while working to reduce irritation. 🌱 xylitol: this naturally derived sweetener promotes salivary flow to help deposit minerals onto teeth, working to reduce sensitivity