This past weekend, my 8-year-old, Maverick, helped me install BRUNT’s 2026 theme on the boardroom wall at our HQ. He got stuck on the word “Discipline,” pronouncing it exactly how it’s spelled.  Once he got it, we sat down and talked about what those letters actually mean. Maverick was only a few months old when I quit my job to start BRUNT. This blended work/life lifestyle we live is all he’s ever known, but he doesn’t always see the “why” behind the shifts the business needs us to make. I told him, we’re 100 people strong now with millions of customers that count on our gear to build the country we live in. We’ve doubled every year because we out-hustled the giants who thought we were a joke. But in 2026, the game is changing. We have to evolve. To some, “discipline” sounds like slowing down or becoming “corporate.” Not here. At BRUNT, discipline means we don’t just lay bricks, we lay every single one with maniacal precision. Our customers - the electricians, the plumbers, the operators, don’t get to just “wing it.” If they aren’t disciplined, their work fails and people’s lives come to a halt. They deserve a brand that operates with that same grit. Building with Discipline at BRUNT means: 🧱 We don’t throw money at problems. We dive in, find the root cause, and do the dirty work ourselves to solve it for good. 🧱 We don’t introduce massive assortments each season to see what sticks. We launch perfected products we know our customers will love. 🧱 We say no to the shiny objects so we can say yes to the things that actually move the needle for our customers. 🧱 We own our wins, but we obsess over our failures. We use them as fuel to get better. We’ve proven we can grow. Now, we’re going to prove we can build a brand that stands for the next 250 years. We’re going to be the most disciplined team in our category, because that’s what the hardest-working people in this country deserve. Maverick gets it now. 2026 is the year the team and I get to work. Brick by brick, while building with discipline.