The oddsmakers are calling New England the underdog this weekend. If I’m the Pats, I’m wearing that chip on my shoulder proudly. I love being the underdog. It’s the only way I know how to play my game. When I started BRUNT in my garage, I heard it all. “The world doesn’t need another boot brand.” “You’ll never beat the legacy behemoths.”  At BRUNT, we don’t just embrace being the underdog - we live for it. It’s one of our 4 company values and hangs on our office walls: Fight like the Underdog. Being the underdog means you work harder, move faster, and care more than the guys at the top. It’s that fire that keeps you grinding early or late while everyone else is sleeping. We didn’t become the fastest-growing workwear brand by playing it safe. We did it by obsessing over every eyelet, every stitch and fighting like every day is our last. Our customers get it. Whether it’s the Gillette Field Crew prepping the turf in the freezing cold or the guys in the trenches across the country, they’re out there building the world and providing for their families while shrugging off the doubters.  To the Patriots, and to every one of you fighting the odds - keep that fire burning hot. Don’t give an inch. Prove them wrong. It feels even better when you do. LFG.