Developed by mountain bikers, the #bridgedalebike range provides a unique level of technicality for all-season temperature control, together with anatomical vibration dampening footbed, achilles and ankle protection Whilst developing the range we followed the same process as we did when we developed the Trail RUN collection, developing the range over a 2-year period We met and worked closely with a team of 15 amateur mountain bike enthusiasts in the Peak District UK to understand their needs From the group we identified 6 key issues to address: Warmth Precise non-slip fit Underfoot vibration Achilles protection Ankle protection Asymmetrical Left and Right foot protection Today our acclaimed MTB range is available in summer, mid-season and winter weights and utilises our decades of manufacturing know-how, including Bridgedale Fusion technology - which maximises the benefits of natural and technical fibres knit in such a way as to create superior comfort and longevity Check out the range via the bio links and make time for some #RideTime this weekend! #thatbridgedalefeeling #bridgedalesocks Photo © @edsmithphoto