Hi. Maeva here. Founder of BREAD. It’s been a minute, and I have some news. But first, take a short walk down memory lane with me? ⁠ When I launched BREAD back in 2020, I wanted to create a movement that would re-wire the way brands talked about textured and curly hair. From the products to the brand world and the community we would create. ⁠ ⁠ The category felt stagnant and left behind. It felt like nobody actually cared about the product and brand experience we were getting. We were relegated to a back wall of old school formulas that were very ‘same same’, and brand and buying experiences that felt like an afterthought. ⁠ ⁠ I wanted to change that. I wanted the same level of care for textured and curly folks that everyone else was getting in every other category of beauty. ⁠ ⁠ BREAD was our answer. ⁠ ⁠ Since then the world, and the beauty industry, have changed a lot - and it’s time for our evolution, too. ⁠ ⁠ If you’re new to BREAD - hi! We think you’ll love it here.⁠ ⁠ If you’ve known us for a while, you’ll still feel the same BREAD you know and love, but amped up and an extra touch better. ⁠ ⁠ It’s fresh and warm. It’s bread. ⁠ ⁠ I’m excited for you to watch this new era take shape and to hear what you think. I’m equally excited to share more on who we’re working with to make it happen. More on that soon. ⁠ ⁠ At its core, BREAD has always been about love. It’s been a love letter from us to you, you to yourself, and hopefully shared with loved ones. ⁠ This is a big step for us, and I can’t lie - I’m nervous. But we think it’s the right step for the future of BREAD. ⁠ With love, ⁠ Maeva (Founder @ BREAD)⁠