Three decades behind the barber’s chair taught @mattyconrad how to live a life of integrity, dignity, and service. Now, he’s brought his work ethic to the ranch. With a razor in hand and horses in the distance, his work comes full circle where craft, patience, and care are required for both lines of work. This is Westward with Matty Conrad, barber and founder of Victory Barber
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onApr 24, 2026Boot Barn
bootbarn.com
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Three decades behind the barber’s chair taught @mattyconrad how to live a life of integrity, dign...
Apr 24, 2026, 4:05 PM
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