Kim Vaccarella (@kimvaccarella) had an offer that could have paid her more than $100 million. She said no. By then, Bogg Bag (@boggbags) had become a major business, and the deal offered the kind of financial outcome most founders dream about. But it also meant giving up control of the company she’d spent years building. Kim wasn’t ready. She believed there was still more she could do with Bogg Bag herself—and ultimately, she went on to hit the performance targets that had been tied to the offer anyway. For founders, knowing when to sell can be just as difficult as knowing when to keep going. Sometimes the biggest bet you can make is continuing to bet on yourself. Hear the full story on How I Built This with @guy.raz.