When we first launched at @target, Blueland had just a tiny spot on shelf and Colin was just 2 years old 💭 Back then, you might have found just one or two Blueland items in the dishwasher aisle. Three years later, Colin is 5, making his debut on our end cap, and our big brand blocks of products are hard to miss. But the biggest change isn’t the shelf space. It’s what that shelf space means: more chances for more people to choose less plastic in the routines they already do every day. We’re so grateful for how far we’ve come and even more excited for where we’re headed ♻️