Consider this your annual reminder to investigate the fluff inside your puffer🧥 There are typically two insulation options for puffer jackets: down feathers from birds or synthetic fibers made from fossil fuels. Enter @ponda.bio, the company turning the fluffy fibers from bulrush into BioPuff insulation Bulrush can be farmed on rewetted peatlands, giving farmers a crop they can harvest while helping keep these important ecosystems wet. In turn, peatlands can continue storing carbon, providing wildlife habitat, and supporting biodiversity. B-roll via @ponda.bio