The new era of Momotaro is here. Featuring a revamped denim catalog, updated fits, and fully redesigned branding for 2025 and beyond.⁠ ⁠ To celebrate, Momotaro unveils their new “Standard” denim – a 14.7oz Japanese selvedge denim made from 100% Zimbabwe cotton and dyed in their signature “Tokuno Blue” indigo color. Offered in a raw sanforized state, the denim is less starchy than its Vintage Label predecessor, allowing for a more comfortable fit from day one.⁠ ⁠ The jeans are presented in two of Momotaro’s newly-streamlined silhouettes: Tapered and Straight. The new Tapered fit most-closely resembles Momotaro’s old High Tapered fit, now with a higher rise. The new Straight cut offers an even higher rise, with additional thigh room, and a clean straight-leg profile, making it the best option for anyone who previously wore Momotaro’s old Natural Tapered fit.⁠ ⁠ The new line of denim is updated with refined details like flush-set pocket rivets, indigo-dyed leather patch with new logos, and a fully-lined waistband to prevent indigo transfer when tucking in shirts. Plus, Momotaro’s iconic pink/white selvedge ticker on the interior.⁠ ⁠ The jeans are joined by updated installments of the brand’s 15.7oz Vintage Label “Going to Battle” denim in Indigo and Black colors, now rinsed for additional comfort and fitted with all-new branding.⁠ ⁠ Available online and in-store starting Friday, January 17 at Blue Owl. Swipe for a look at the new “Standard” denim in the Straight fit.⁠ ⁠ #MomotaroJeans