An industry icon since 1999, Beams Plus returns to Blue Owl with a 30-piece delivery from their highly-anticipated Spring-Summer 2025 collection. The collection showcases Beams’ signature collegiate style in an offering that spans short-sleeve Vacation Shirts, linen trousers, knit polos, and more.⁠ ⁠ Renowned for their masterful interpretations of classic American styles, Beams Plus started as the in-house label of Japan's long-standing retailer BEAMS. Originating as a tiny shop in Harajuku, BEAMS drew inspiration from 1970s American culture to pioneer their signature Japanese "Ivy League" look.⁠ ⁠ While Beams Plus draws heavily on American style, the brand’s unique edge comes from its Japanese roots and a detail-oriented culture. Each item in the Beams Plus collection is crafted with precision down to the details, using high-quality fabrics sourced from some of the best mills in the world.⁠ ⁠ Swipe for a look at favorites from this collection, and discover all 30+ styles from Beams Plus online and in-store now at Blue Owl.⁠ ⁠ #BeamsPlus