Ever wonder why we list “organic cane sugar” as an ingredient? Sugar is the best of the best when it comes to fermentation fuel. That’s what we mean when we say Better Booch is brewed, not blended. The kombucha culture consumes the sugar in the drink and converts it into beneficial acids, b vitamins, and probiotics. This wonderful, natural fermentation process is the whole reason you want to be drinking kombucha - don’t settle for anything less than an authentic brew 🌼