Ten years ago I was just trying to ship a journal. 📔 When I first had the idea for the Self Journal, I wasn’t thinking about building a brand. I just wanted something that solved a problem I kept running into: A way to actually follow through on goals. So I made one and figured I’d see what happened. Most of the last decade has looked like that. Trying things. Getting some right. Getting plenty wrong. Paying attention to what customers actually needed instead of what I thought they should want. Some lessons came the hard way. We sold the company to private equity at one point. Then bought it back when things started heading in a direction that didn’t feel right. That experience made something very clear for me. Trying to have everything figured out will exhaust you. Learning keeps you moving. Curiosity ended up being the most useful skill in the room. ✨We’re releasing a limited Anniversary Box with a few things from the past decade I’m most proud of. Pre-orders include Helm for Mac (iOS) FREE, and it closes on Monday, March 9th at midnight. Thanks for being here. 💌 Comment WEDNESDAY and I’ll send you the link to join us and get early access. #WinningWednesday #FounderJourney #GrowthJourney #intentionaltools #bestself

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onMar 4, 2026
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BestSelf Co.

bestself.co

Celebrating 10 Years: The Anniversary Box Launch
Mar 4, 2026, 3:43 PM

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