Our hair loss horror stories started with one thing: Not Being Heard. 💔 After Shaina’s sister was misdiagnosed and experienced hair loss, their mother began creating hair care solutions in the kitchen to help restore her hair. Years later, when Founder & CEO — Shaina Rainford experienced hair loss due to COVID, she turned those same family-made hair products into what is now Bask & Lather. What started as a family’s search for answers became a brand dedicated to helping MILLIONS nourish their scalp, support healthier hair, and regain confidence. 💛 This Hair Loss Awareness Month, remember: your concerns deserve to be heard. Share your story below. 👇🏾