Fairy Dusting: When a brand hypes expensive, buzzword ingredients that are actually only present in trace amounts🧚 Badger: We certify that our Aloe Gel is 96% pure, organic, Fair Trade aloe juice. It’s as close as you can get to using an aloe plant directly… but you won’t have to deal with the sticky, itchy, yellow latex wax… we removed that part for you! 🌱🐾