💚 Rolling out the green carpet for our first-ever Chief Garden Officer, @AyeshaCurry! 💚 As a self-proclaimed “crazy garden lady,” Back to the Roots investor, Board Member, entrepreneur and best-selling author, we couldn’t be more excited to have Ayesha join our leadership team. As Chief Garden Officer, Ayesha will play a key role in shaping Back to the Roots’ product roadmap, national marketing campaigns, and foundation work with kids & schools. She will also work closely with co-founders Alejandro Velez & Nikhil Arora to expand the brand’s reach & help push the entire Lawn & Garden category towards a more sustainable future with the adoption of peat-free, organic, and plastic-free gardening. “The best meals start with the best ingredients, and what’s better than growing your own? I’m so excited to dive deeper with Back to the Roots, with the goal of bringing an organic garden into every home and every classroom - making organic gardening simple, fun and accessible for everyone.” - Ayesha Curry, Chief Garden Officer #ayeshacurry #organicgardening #organicgardens #organicseeds #organicsoils #gardeningseason2025 #growingseason2025 #springhobby2025