Love Hibiscus unfolds in New York City with a multi-sensory presence at Nordstrom. The exclusive avant-premiere launch of Love Hibiscus in the United States begins with an immersive activation anchored at Nordstrom’s NYC flagship. The space becomes a narrative environment sustained over six weeks, designed to embed the new creation within the rhythm of the city. At its centre stands a monumental caterpillar installation: a guest of honour, drawn from the Secret Garden Collection and its latest campaign. Its scale and visual language transform the retail floor into an immersive landscape, inviting both discovery and participation. The Love Hibiscus experiences take place for a period of 6 weeks with activations planned across 13 Nordstrom doors, including the NYC flagship as the conceptual anchor, dedicated outposts and a travelling podium along the West Coast, and Nordstrom.com. #Amouage #LoveHibiscus #Nordstrom #NewYork #SecretGardenCollection