our updates are NOW LIVE across our high waisted french cut, tanga, thong, brief, and mid-rise french cut! if you've been waiting for our plus sizes, the time is NOW! featured in this photo by @lydiahudgens of the stunning @bellelevy in our high waisted french cut. (our BRA! string bikini, high waisted brief, mid-rise brief updates are coming in next month) ... you tend to learn a lot after doing something for 12 years... which is how long we’ve been obsessed with making 100% cotton underwear for real people. our biggest, most profound lesson has been understanding how human the process of designing and selling underwear is. every single body is so different: where someone’s belly button sits in their torso, how their hips dip or expand, the width of someone’s chest! because we work with 100% cotton, we’ve had to be especially thoughtful with our fit—with synthetic materials, there’s more stretch, more room for error. design is a process that demands to be human-centered.