We were this close to discontinuing one of our best-selling products. Like… $200,000 worth of stock, gone. All because of a common laundry habit. Spoiler: we didn’t quit. We pivoted. And what happened next? Total plot twist. Preflats, reimagined — and somehow, even better. #mimiandco #clothnappiesaustralia #babyproducts #modernclothnappies #mumtok #reusablebabygear #smallbizstory #behindthebrand #clothnappies #reusablenappy