At KUVRD, since the 1950s, our family has been weaving keffiyehs, originally in Palestine and later relocating to Jordan. We’re deeply honored to witness our keffiyeh being worn across the globe. This World Keffiyeh Day, we hit the streets of downtown Amman and asked the community what the keffiyeh means to them. Don’t forget to wear your keffiyeh today 🤍 Happy world keffiyeh day. #keffiyehday #KUVRD #Keffiyeh