It’s happening!! Six years in the making, you can now shop @blueland at @target! From day one, our mission has been making the sustainable, safer-for-your-family choice the easiest one to make, so this feels like a HUGE leap forward. We’ve been trying to “go mass” for almost as long as Blueland’s been around—starting when Noah was just a baby and before Colin was even born—so it’s incredibly surreal to finally be within 10 miles of 80% of the U.S. population, now at 1800+ stores nationwide. Head to Target and pick up our plastic-free formulas now! 🫧💙